IXL Inc. (Acquired by Razorfish/Publicis Group)Vice President, Client Marketing Services
Mar. 1998 - Mar. 2000Leading interactive, international consulting agency.
- Pioneered the successful launch and management of a client-facing Marketing Services division, encompassing traffic building, market research, marketing strategy, online advertising, measurement/data analytics systems, brand extension, product positioning, and strategic partnering, resulting in an 90% client retention rate over three years.
- Streamlined marketing and advertising service delivery processes across divisions that fueled corporate-wide growth, contributing significantly to $33m quarterly company revenue.
• Engineered remarkable sales growth, surpassing $10 million in revenue within the inaugural year, catering to both start-up and blue-chip clients including: Budget Rent A Car, Stamps.com, Esprit, Virgin Airlines, Netscape, Mayo Health, Renaissance Cruises, BV
Wines.
• Ensured the sustained financial health of the division, through proficient oversight of profit and loss (P&L) actualities and financial projections.
- Recognized and fulfilled hiring needs by assembling, training, and leading a dedicated service team, fostering a dynamic and high-performance culture, and enhancing overall operational efficiency.