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Work Background
Principal
Viewfinder TravelPrincipal
Mar. 2023Direct the comprehensive marketing, social media, and outreach initiatives, including travel writing and content strategy, for the Viewfinder Travel brand, elevating brand visibility and engagement within the target audiences. • Craft tailored travel plans by conducting in-depth destination research, offering innovative travel ideas, and saving clients hours of time and worry. • Coordinate complex travel logistics, negotiate supportive relationships with industry partners, and meticulously maintain client records leading to streamlined processes, swift issue resolution, and happy clients.
 Founder & President-
Kids 4 Change & Teens 4 Change (501(c)3)- Founder & President-
Mar. 2008 - Mar. 2022First-of-its-kind, non-profit organization focused on teaching children the value of community service and international microlending • Founded and guided a non-profit dedicated to children, community, charitable giving, and microlending. • Designed successful public relations campaigns, and led brand strategy, resulting in being recognized as one of 3 Real Action Hero finalists from a field of hundreds by Good Well Giving, sponsored by Mary J Blige, in 2010. • Directed and executed impactful projects, driving increased enrollments and enhancing community involvement. • Spearheaded recruitment and governance of a dynamic Board, erisuring diverse perspectives and effective leadership. • Optimized the organization's finances to cover projects and overall lending efforts, contributing to over 50 small business efforts internationally. • Implemented and oversaw highly successful community outreach strategies, including innovative curriculum materials for partnerships with local schools, positively impacting educational initiatives and enhancing the organizations visibility and impact. • Demonstrated excellence in fundraising efforts, contributing to sustainable financial support for the non-profit's mission and initiatives.
Various
Misc Volunteer ExperiencesVarious
Mar. 2008 • Georgetown University - Applicant Interviewer, 2016- • Kids 4 Change & Teens 4 Change - Project Director, 2008 - Present 2021 • Pacifica School District, Ocean Shore School --Art Teacher, - Reading Partners -- Literacy Volunteer for K-4, 2021 K- 8, 2007-2023 • Pacifica School District - Substitute Teacher, 2017 - 2020 • For-SITE - Docent, Land's End Exhibition, Environmental • Crisis Translation Coalition - Translator (French), 2020 Art 2021 - Pacifica School District, Ocean Shore School - PTO elected • Librivex - Voice Recorder for books released into the board member, 2011-2017 public domain, 2020- Present • Pacifica School District, Ocean Shore School - Fundraising • Meals on Wheels - Meal delivery for elderly, low-income Chair, 2012-2014 community members, 2020-2023
Principal, Photographer
Holman PhotographyPrincipal, Photographer
Jan. 2003• Orchestrated the success of an award-winning boutique studio specializing in LGBTQ+ events, overseeing end-to-end business operations and positioning the brand as a leader in the niche through market research and high quality product delivery. • Directly supervise and govern all facets of a thriving small business, including spearheading dynamic marketing initiatives, achieving a 92% in-person pitch conversion rate, and fostering strategic partnerships. • Champion unparalleled customer service and deliver top-tier products to ensure growth and repeat clientele, resulting in an 85% word-of-mouth referral rate, and enduring client relationships spanning over 15 years. • Garnered prestigious accolades underscoring a consistent track record of excellence and dedication to exceptional service delivery: Best of San Francisco (SF Weekly) 2021, Wedding Wire Top Photographer 2012 and 2015, Best of Pacifica 2012, 2014, and 2018, Brides Choice Award 2012 and 2015, and LGBTQ+ certification from Equally Wed.
Managing Director
LTU TechnologiesManaging Director
Mar. 2000 - Mar. 2002Launched and positioned the American operations for a technology company based in France and looking to enter the US market. • Drove the successful multichannel development and execution of go-to-market and product marketing strategies in the media intelligence, advertisement tracking, ecommerce, brand and copyright protection, and law enforcement arenas. • Achieved significant milestones by formulating and implementing targeted sales and marketing plans tailored to both BeD and bL segments, resulting in a substantial increase in market share and revenue growth, contributing to the value and sale of the company. • Clients included the US Bureau of Immigration and Customs Enforcement (DHS-ICE) & the French Gendarmerie
Vice President, Client Marketing Services
IXL Inc. (Acquired by Razorfish/Publicis Group)Vice President, Client Marketing Services
Mar. 1998 - Mar. 2000Leading interactive, international consulting agency. - Pioneered the successful launch and management of a client-facing Marketing Services division, encompassing traffic building, market research, marketing strategy, online advertising, measurement/data analytics systems, brand extension, product positioning, and strategic partnering, resulting in an 90% client retention rate over three years. - Streamlined marketing and advertising service delivery processes across divisions that fueled corporate-wide growth, contributing significantly to $33m quarterly company revenue. • Engineered remarkable sales growth, surpassing $10 million in revenue within the inaugural year, catering to both start-up and blue-chip clients including: Budget Rent A Car, Stamps.com, Esprit, Virgin Airlines, Netscape, Mayo Health, Renaissance Cruises, BV Wines. • Ensured the sustained financial health of the division, through proficient oversight of profit and loss (P&L) actualities and financial projections. - Recognized and fulfilled hiring needs by assembling, training, and leading a dedicated service team, fostering a dynamic and high-performance culture, and enhancing overall operational efficiency.
Account Manager, Audience Development
Cybernautics (acquired by USWebAccount Manager, Audience Development
Mar. 1996 - Mar. 1998Pioneering and industry-leading online marketing firm 1996-1998 Managed the largest book of clients for the first online marketing/PR company, devising strategic digital presence strategies and driving audience acquisition through integrated marketing and design efforts, including website launch, brand extension, digital marketing and advertising campaigns, development of creative, content development, online ROl measurement, audience and traffic data analysis, and search engine optimization. Clients included Bristol-Myers Squibb, Simon & Schuster, Avon Cosmetics, American Airlines, Robert Mondavi Winery.
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