Jen Farrington - Marketing Specialist, YourMarketer

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Work Background

YourMarketer LLCFounder and Owner

May. 2020New York City Metropolitan AreaLaunched YourMarketer LLC, an online marketing platform for the professional service industry that delivers high-quality marketing services on a per-project basis with up-front pricing. Collaborates with clients to manage branding, websites, social media programs, advertising platforms, and blog management. Creates digital marketing programs that help increase sales by featuring services and thought leadership. Conducted rebranding for two accounting firms, an educational firm, including logos, brand messaging, client communications, and new websites. Spearheaded business expansion activities through brochure design, website enhancements, client interactions, social media, and media outreach for a Hollywood-based AI firm. Revived and rebranded an educational firm with a new logo, website, client communications, and RFP support while developing strategic initiatives and roadmaps tailored to client interests. Conducted a client satisfaction survey and instituted account manager follow-ups, leading to 10% in additional revenue.

Mazars USA LLPChief Marketing Officer

Oct. 2012 - Mar. 2020New York, New YorkLed the sales and marketing department for this growing U.S. accounting firm, increasing revenue 62% over 7 years. Implemented strategic marketing plans that expanded the firm's brand presence with advertising, events, and social media programs, and tracked results in Microsoft Dynamics 365. Worked closely with the Executive Board to align marketing and sales plans with the firm's overall objectives and coordinated international marketing projects with Mazars Global, providing assistance and guidance to other countries around the world. Spearheaded rebranding and launch of Mazars USA brand, delivering competitive advertising and public relations (PR) strategies, digital marketing, and website development projects all within budget. Navigated national media attention during congressional, federal, and supreme court cases by establishing internal and external crisis communication procedures and messaging, upholding the firm's neutral stance. Improved firm’s Net Promoter® Score 30 points in two years, winning the 2020 Best of Accounting Award from ClearlyRated for providing an exceptional level of client service.

Grant Thornton LLPNational Marketing Director, Not-for-Profit Practice

Jan. 2012 - Sep. 2012New York, New YorkSteered national cross-functional teams in the non-profit marketing sector of a global accounting firm with a net worth of $3.6B. Devised strategic recommendations for national managing partner and leadership team on crafting marketing campaigns, underpinned by analyzing critical market trends and industry transformations. Innovated marketing initiatives, prioritizing market trends and subjects for NFP organizations while creating substantial influence. Overhauled NFP practice's intranet to boost simplicity and user-friendliness, resourcefully supplying senior executives with essential tools for field engagement. Harnessed visionary leadership experience to drive several marketing strategies, including seminars, webcasts, newsletters, whitepapers, and curated surveys, amplifying total market visibility for the establishment.

Grant Thornton LLPRegional Director of Marketing

Oct. 2008 - Sep. 2012New York, New YorkLed a 20-member field marketing team to support revenue growth throughout the northeast region of this global accounting firm. Formulated strategic marketing plans and comprehensive campaigns, targeting primary sectors that resulted in over $9M of new opportunities in one year, in association with both the board chairman and office managing partners. Crafted customized multiple direct mail premium items and scrutinized ROI outcomes to assess efficiency, fostering an influx of $9M in new sales opportunities from marketing ventures across a year. Optimized departmental procedures and adopted a market-driven strategy for workload management, slashing budget expenses by 15%. Foresight to create the firm's inaugural interactive marketing drive via personalized (pURL) print, email, and landing pages, harvesting above $1M in fresh prospects for the sales team.

Palmer-Farrington LLCPrincipal, Owner

Oct. 2006 - Sep. 2008Fairfield, CTFounded a highly profitable marketing consulting firm dedicated to propelling the visibility, performance, and growth of professional service firms across the US. I spearheaded the development of cutting-edge marketing programs, integrated campaigns, and strategic plans that were laser-focused on achieving client objectives and generating high-quality leads. Through my expertise, I successfully amplified the profiles of multiple clients by crafting captivating brand identities, implementing engaging marketing strategies, and delivering targeted messages. From designing dynamic websites, eye-catching brochures, and compelling sell sheets to creating impactful email communications, hosting engaging web events, publishing insightful articles, organizing client appreciation events, devising effective public relation strategies, driving cross-selling initiatives, and executing impactful advertising campaigns for national clients - I created impactful campaigns for national clients.

Insignia/ESG, Inc.Director of Marketing Services

Mar. 2000 - Dec. 2000Chicago, ILLed a $1M budget and 5-member department in the production and editing of all proposals, presentations, brochures, case studies, and résumés.

Buck ConsultantsChief Marketing Officer, Principal

Jan. 2001 - Oct. 2006Greater New York City AreaAs the CMO, I had the privilege of spearheading the successful relaunch of the Buck Consultants brand into the marketplace in 2004. I led a talented team of 22+ marketing professionals for an international human resources consulting firm worth $450M. Together, we implemented strategic marketing initiatives that drove our company's growth. By collaborating closely with the CEO and Executive Leadership Team, we crafted a compelling vision, messaging, and release strategy. Our global branding efforts, including the development of captivating materials, a dynamic website, and innovative client retention programs, catapulted Buck into the marketplace. Remarkably, we achieved full compliance within just four months, all while staying under budget. I take immense pride in receiving top-rated "manager satisfaction" ratings across various employee attitude surveys, a true testament to the effectiveness of my leadership, communication skills, and corporate culture modeling. My relentless drive for efficiency transformed the marketing departments into a lean, flexible, and goal-oriented environment, facilitating tremendous growth.

PricewaterhouseCoopersDirector of Marketing, Compensation Practice

Jan. 2001 - Feb. 2002Chicago, ILManaged the national marketing and PR strategy for the Compensation Practice at PwC's Unifi Network division. Consulting division acquired by Buck Consultants. Launched an industry-leading educational webcast series in 2002 - the first in our industry to do so. Structured the marketing and business development efforts of the national practice, including implementing a CRM system to track sales efforts, developed marketing brochures, promoted and ran seminars, speaking engagements, presentations, press releases and assisted with cross-selling client services.