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Work Background
Owner and CEO
Soult SupplyOwner and CEO
Oct. 2023Woodside, California, United States
Director of Marketing & Communications
Urban School of San FranciscoDirector of Marketing & Communications
Jul. 2022San Francisco, California, United StatesUrban School of San Francisco seeks to ignite a passion for learning, inspiring its students to become self-motivated, enthusiastic participants in their education – both in high school and beyond.
Director of Communications & Chief Storyteller: Social Media and Marketing
San Francisco University High SchoolDirector of Communications & Chief Storyteller: Social Media and Marketing
Aug. 2019 - Jul. 2022San Francisco, CaliforniaSan Francisco University High School is a private college preparatory high school located in San Francisco, California. At the time, the executive team at San Francisco University High School was looking for an industry-savvy Marketing Expert to steer the direction of all of the company's Marketing, Social Media, and Communication Efforts towards a new direction while building long-term strategic operations, streamlining processes, and establishing a cohesive department functionality. Advising and working closely with the leadership team, my priority is to lead strategic planning and execution of marketing campaigns and manage the executive-level relationships on their communications plans. My duties include motivating leadership teams to become more visible, planning and managing budgets, leading communications and marketing initiatives, coordinating marketing operations, formulating policies, improving administration processes, and engaging with families. My management skills and vision in directing business functions have helped the organization maintain positive relationships with families. Having harnessed a reputation as the "go-to" communications and marketing expert, I also leverage expertise across various other aspects of the business such as finance, HR, support, etc.
Communications, Social Media and Marketing Lead
Episcopal Community Services of San FranciscoCommunications, Social Media and Marketing Lead
Apr. 2018 - May. 2019San Francisco, CaliforniaSince 1983, Episcopal Community Services (ECS) has provided essential services to individuals and families experiencing homelessness in San Francisco. I was brought into ECS to steer its online marketing efforts to a new direction while also guiding its communications efforts. Acting as ECS's expert wordsmith and visual storyteller, compellingly communicating the impact and needs of the organization to donors, volunteers, and external stakeholders with consistent, engaging messaging, drawing deeply on the success stories of individuals with lived experience of homelessness. Secondary duties included providing guidance to the organization's leadership, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for its brand. Select accomplishment: Drove 1:1 news focus with San Francisco Chronicle, Bloomberg/Businessweek, Seattle Times, KQED, etc., bringing awareness to the epidemic of and efforts to end homelessness in San Francisco.
Global Director, PR & Events
Dolby LaboratoriesGlobal Director, PR & Events
Nov. 2015 - Oct. 2017San Francisco Bay Area• Developed and executed public relations and marketing strategy supporting Dolby Atmos for Music. • Developed and executed flawless PR, community relations, internal, external, partner and sponsored engagements. • Drove all aspects of global events including – but not limited to – communications (internal/external), marketing, stakeholder management, overall event direction and execution, production and executive schedule, budget and vendor management. Highlights include: o Executed Dolby Cinema at 1275 flagship cinema launch, straddling both PR and event management roles o Managed Beatles Pepper Day partner relationship and event direction, including management of UMG and Apple Corp relationships as well as Dolby stakeholder expectations globally o Managed critical marketing, media, and event management for Huawei media pre-briefs at Dolby Laboratories o Managed and drove Oscars Satellite Media Tour in both 2016 and 2017, garnering over 40 individual TV and radio interviews for members of Dolby’s executive leadership team o Managed and executed Dolby Atmos for Music club activation's, marketing and media engagement
Content and Product PR Manager (iTunes/iBookstore/Apps/Apple TV/iPod)
AppleContent and Product PR Manager (iTunes/iBookstore/Apps/Apple TV/iPod)
Oct. 2007 - Sep. 2015Cupertino, California, United States & London, England, United Kingdom• Developed and executed public relations strategy to secure the company’s leadership position in the music industry, streaming community and festival circuit • Developed and executed public relations strategy for the company’s iPod and Apple TV Hardware business as well as all content on the iTunes Store including iBook, iTunes, App Store and Movie & TV content. Led a team to develop and communicate key messages to national and regional business and trade press. Key accomplishments include: • Managed public relations activity during global launches and momentum periods, from strategy planning and execution, to partner communications and negotiations • Led multi-national press tours, including briefing plan, schedule, messaging and spokesperson management/counsel • Developed, managed and executed media strategies for numerous launches, including the company’s historic launch of iBooks in the education space • Instrumental in developing and implementing media strategies for annual conference, Apple’s Worldwide Developers Conference, and product launch events for iPod, iTunes, Apple TV and iTunes and App Store contents • Generated product review wins for Apple’s iTunes Radio and iTunes Festival in leading business press including The Wall Street Journal, The New York Times, USA Today, Billboard and BusinessWeek and Fortune Fostered crucial relationships with key analysts and pundits resulting in broadcast coverage including ABC’s “Good Morning America,” NBC’s “The Today Show,” CNN, MTV and CBS’ “The Early Show” • Led crisis communications for the iTunes team
Corporate Executive Relations
AppleCorporate Executive Relations
Apr. 2004 - Oct. 2007Austin, Texas & Cupertino, CaliforniaThe Corporate Executive Relations Team was responsible for handling emails and correspondence addressed directly to the executive team and managed daily customer satisfaction analysis, coordinating outreach to distressed customers as warranted. As the team lead, I would communicate official positioning on company issues, develop creative solutions to complex customer problems, and identify and escalates opportunities for operational improvements while providing regular feedback and analysis to the Executive team.
AppleCare Field Sales Exceptions
AppleAppleCare Field Sales Exceptions
Jun. 2002 - Apr. 2004Austin, Texas, United States
Technical Support Representative
AppleTechnical Support Representative
Oct. 1999 - Apr. 2004Austin, Texas, United States

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