AppleContent and Product PR Manager (iTunes/iBookstore/Apps/Apple TV/iPod)
Oct. 2007 - Sep. 2015Cupertino, California, United States & London, England, United Kingdom• Developed and executed public relations strategy to secure the company’s leadership position in the music
industry, streaming community and festival circuit
• Developed and executed public relations strategy for the company’s iPod and Apple TV Hardware business
as well as all content on the iTunes Store including iBook, iTunes, App Store and Movie & TV content. Led a
team to develop and communicate key messages to national and regional business and trade press.
Key accomplishments include:
• Managed public relations activity during global launches and momentum periods, from strategy planning
and execution, to partner communications and negotiations
• Led multi-national press tours, including briefing plan, schedule, messaging and spokesperson
management/counsel
• Developed, managed and executed media strategies for numerous launches, including the company’s
historic launch of iBooks in the education space
• Instrumental in developing and implementing media strategies for annual conference, Apple’s Worldwide
Developers Conference, and product launch events for iPod, iTunes, Apple TV and iTunes and App Store
contents
• Generated product review wins for Apple’s iTunes Radio and iTunes Festival in leading business press
including The Wall Street Journal, The New York Times, USA Today, Billboard and BusinessWeek and
Fortune
Fostered crucial relationships with key analysts and pundits resulting in broadcast coverage including
ABC’s “Good Morning America,” NBC’s “The Today Show,” CNN, MTV and CBS’ “The Early Show”
• Led crisis communications for the iTunes team