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Digital Marketing Manager
ConnectionDigital Marketing Manager
Apr. 2022New Hampshire, United StatesACHIEVMENTS - Implemented a successful SEM strategy resulting in a 30% increase in website traffic and a 15% decrease in cost-per-click within the first six months. Utilized Google Ads and Facebook Ads to drive targeted traffic to the company website and achieve specific marketing objectives. - Managed and optimized a portfolio of digital marketing campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads, to generate leads and increase brand awareness. Achieved an average click-through rate of 2.5% and a conversion rate of 5%, outpacing industry benchmarks by 15%. - Developed and executed a comprehensive digital marketing strategy that leveraged SEM, social media advertising, and content marketing to increase brand recognition and drive qualified leads. DUTIES - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. - Design, build and Social Media Ad Campaigns - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights. - Brainstorm new and creative growth strategies. - Plan, execute and measure experiments and conversion tests. - Collaborate with internal teams to create landing pages and optimize the user's experience. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Instrument conversion points and optimizes user funnels. - Collaborate with agencies and other vendor partners. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Creative Marketing Manager
Cox Business Convention CenterCreative Marketing Manager
Dec. 2021 - Apr. 2022Tulsa, Oklahoma, United StatesProduced and executed visually appealing and effective social media creatives, resulting in increased engagement and conversion rates. Utilized graphic design and website management skills to create a cohesive and visually appealing online presence for Cox Business and Convention Center. Collaborated with stakeholders to develop and execute a comprehensive digital marketing strategy that leveraged SEO, email marketing, and social media to increase brand recognition and drive qualified leads. Utilized data-driven insights and creative design to develop marketing programs that increased website traffic, event attendance, and revenue. Designed and produced visually appealing and effective print materials, signs, and banners for public events, private events, and Cox Business Convention Center events. Utilized graphic design skills to create cohesive and visually appealing materials that increased brand recognition and promoted event attendance. The materials were well-received and helped to increase event attendance by 10%. - Creative Planning: Plan and execute creative strategies for live events, concessions, and other marketing initiatives to ensure maximum impact and success. - Photography and Video Production: Shoot and record high-quality photography and video to promote events, vendors, and sponsorships. - Social Media Management: Manage the convention center's social media channels, creating and scheduling posts, and engaging with followers. - Event Marketing: Develop and execute effective marketing campaigns for events held at the convention center, including print, digital, and in-person promotions. - Vendor and Sponsorship Relations: Foster strong relationships with vendors and sponsors to ensure their needs are met and they are fully engaged with the convention center's marketing initiatives.
Marketing Director (Muskogee Civic Center)
City of MuskogeeMarketing Director (Muskogee Civic Center)
Apr. 2019 - Dec. 2021Muskogee, Oklahoma, United StatesACHIEVMENTS Developed and executed a comprehensive marketing strategy for the Muskogee Civic Center, resulting in a 30% increase in event attendance and a 20% increase in revenue within the first year. Utilized digital marketing and content production to drive targeted traffic and engage audiences. Implemented a successful social media strategy that leveraged the power of storytelling to educate and engage audiences, resulting in a 25% increase in social media followers and a 20% increase in website traffic. Created and distributed high-quality blog posts, videos, infographics, and social media content to increase brand recognition and drive qualified leads. Managed and optimized social media advertising campaigns for the Muskogee Civic Center, resulting in increased engagement and conversions. Achieved an average click-through rate of 2.5% and a conversion rate of 4%, outpacing industry benchmarks by 15%. Utilized data-driven insights to continually improve campaign performance and achieve marketing objectives. DUTIES - Develop and implement marketing plans and strategies for events, including the creation of advertising materials, media buying. - Develop, maintain and coordinate event and facility advertising programs, collateral material, and opportunities - Update and maintain facility’s image when working with customers; this includes but is not limited to: facility website, databases, and all social media, additionally serve as a liaison for all website related promotions and initiatives. - Manage day-to-day digital marketing program, including but not limited to: Facebook, Twitter, Instagram, Snapchat, Website, Venue App, Facility Email Program, SEO, Google Analytics, etc. Coordinate marketing efforts between promoters, artist management, and local media - Pitch stories, write press releases, create public relations events, generate media hits, implement media drops and build relationships with local media and outlying markets.
Digital Strategy Manager/Content Producer (US BEEF CORP)
Arby'sDigital Strategy Manager/Content Producer (US BEEF CORP)
Nov. 2014 - Nov. 2018Tulsa, Oklahoma AreaStrategically managed annual convention through successful planning and delivery while building strong working relationships with the brand team, speakers, and various third-party suppliers and vendors. Managed all onsite logistics for the company during each event worked in conjunction with the marketing department to facilitate the creation and ordering of marketing materials, collateral, and signage. Jeremy supported conferences and marketing initiatives. He created and developed multimedia (audio/video) content for employee stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, corporate training, and other enterprise-wide projects. Jeremy scripted, storyboarded, budgeted, allocated resources, set deadlines, and selected optimal forms of media for projects. Collaborate closely with internal clients and stakeholders to help facilitate multimedia content creation. Plan video shoots; scout, select, and reserve shoot locations. Develop production schedules. Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/SFX, media management and archiving project media. Manage video library -2016- +Produced 15 Regional and Area Director videos for the annual awards ceremony. +Produced Orientation video for the new employee orientation program, Genesis. +Created logo and artwork for company culture, The US Beef Compass. -2015- +Produced video content for a six-month mobile device-based management training program. +Produced photo and video content for crew member process training.
Digital Marketing Strategy Manager of Lunkerville TV (Emmy Nominated for Best Director )
Rockville PicturesDigital Marketing Strategy Manager of Lunkerville TV (Emmy Nominated for Best Director )
Aug. 2014 - Apr. 2018Remote AccessJeremy developed and implemented a social media strategy, including marketing plans that leverage social media outlets. He was responsible for developing and maintaining online content that attracts attention, easily shared with social networks. He establishes relationships with bloggers and other members of the online community. Increase customer base, increase lead conversion. NO PAID PROMOTIONS OF CONTENT Accomplishments - 2015 Consistently the most engaging fishing show page week to week. We reached engagement rates and numbers comparable to TV favorites, Big Bang Theory, and NCIS. However, we have attained those numbers while having fewer fans due to viral videos. 12/12 400,000 fans (97,000 in one 7-day period) (30% increase in the number of fans in a little over a week) 12/01 300,000 fans (50% increase in the number of fans in approximately 30 days) On 10/28, we reached 200,000 fans. (Through 6/18) - Average Weekly Reach (Impressions) of 22.6 Million. Jeremy increased the Average Weekly Engagement by 10.6%. Average New Fans per week of 2,177 Added 73,603 fans from Jan 01 - Jun 18 (103% increase) - 2014- Increased Organic reach from 5,960 to over 2.6 million in the first week of management. Jeremy increased the number of fans by over 3% in the first week of management from 44,249 to 45,598.
Marketing Manager - Email Marketing Strategy
American Association of Petroleum Geologists (AAPG)Marketing Manager - Email Marketing Strategy
May. 2014 - Nov. 2014Tulsa, Oklahoma AreaJeremy was the contractor responsible for executing daily internet and digital marketing strategy production, including building web pages, assembling marketing emails, and cataloging digital assets. Other Duties include: Using a Content Management system; Prepare content and create new web pages, web parts, and web assets; Edit existing web pages, web parts, and web assets; Track down and fix broken links; Research web analytics to find ways to improve the user experience; Using an Email Automation system; Aggregate, edit and insert content into template monthly email newsletters; Administer and de-dupe email subscriber lists; Analyze and report subscriber behavior and email performance; Build email layout templates; Document work instructions; Create and deploy email campaigns within Email Service Provider’s campaign management tool and monitor full-cycle email campaign process -Verify copy, layout, links, and dynamic content as well as assess and address any spam risks -Conduct quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as monitor the campaign post-deployment to validate completion -When needed, convert layered art files (e.g. PSD) into HTML assets, slicing/resizing images as necessary -Analyze email HTML and revise code where necessary to integrate with vendor tools and render properly across multiple email clients (Outlook, Gmail, Hotmail, Yahoo, etc.) -Create audience queries/filters within the vendor’s tool -Strive for 100% quality execution with regard to pre-mail & post-mail campaigns -Work with Database Marketing team to establish list and data hygiene plan, including the development of reporting to proactively identify potential issues. -Identify systems optimizations to improve operational efficiency and enable the execution of strategic marketing programs
Web and Ecomm Production Admin.
DENTSPLY InternationalWeb and Ecomm Production Admin.
Sep. 2013 - Mar. 2014Tulsa, Oklahoma AreaJeremy Combs was the contractor responsible for executing daily production of internet and digital marketing tasks, including building web pages, assembling marketing emails, cataloging digital assets.
Project Manager: Digital Media Development
Genesis Pattern TechnologiesProject Manager: Digital Media Development
Sep. 2012 - Sep. 2018Remote AccessResponsible for the coordination and completion of website design and launch. Jeremy oversaw all aspects of the project. Set deadlines, assigned responsibilities, and monitored and summarized the project's progress. Built and maintained working relationships with team members, vendors, and other departments involved in the projects. Prepared reports for the managers and investors regarding the status of the project.
Freelance Digital Marketing Strategist & Content Marketing Expert
Self-EmployedFreelance Digital Marketing Strategist & Content Marketing Expert
May. 2005 - Sep. 2014United StatesAs a Digital Strategy and Content Marketing Consultant, Jeremy specializes in establishing practical data-driven marketing efforts that provide a positive ROI. As a Digital Strategist, Jeremy leads the expansion and enhancement of a business's digital capabilities. An effective omnichannel strategy is instrumental in driving digital media strategy and capabilities. Jeremy works directly with a company's planners, strategists, and account managers to define, identify, and implement "best in class" digital media offerings in the areas of planning, implementation, and reporting. As a marketing consultant, successfully developed and executed a comprehensive digital marketing strategy for a start-up company, resulting in a 35% increase in website traffic and a 20% increase in sales within the first six months. Utilized SEM, SEO, PPC ads, and email marketing to drive targeted traffic and convert leads into customers. As a content production expert, developed and implemented a content strategy that leveraged the power of storytelling to engage and educate customers. Created and distributed high-quality blog posts, infographics, videos, and social media content that increased brand awareness and drove qualified leads, resulting in a 25% increase in website traffic and a 15% increase in conversion rate. As a social media consultant, managed and optimized social media advertising campaigns for multiple clients, including Facebook Ads and LinkedIn Ads. Achieved an average click-through rate of 3% and a conversion rate of 5%, outpacing industry benchmarks by 25%. Utilized data-driven insights to continually improve campaign performance and achieve marketing objectives.
Director of Digital Marketing
Jimmy Houston Outdoors / Adventures (Television)Director of Digital Marketing
Jan. 2002 - Nov. 2014Cookson,OklahomaDeveloped and executed a comprehensive digital marketing strategy for Jimmy Houston Outdoors' TV show and social media presence, resulting in a 40% increase in website traffic and a 25% increase in ad sales within the first year. Utilized SEM, SEO, PPC ads, email marketing, and content production to drive targeted traffic and engage audiences. Implemented a successful content strategy that leveraged the power of storytelling to educate and engage audiences, resulting in a 30% increase in social media followers and a 25% increase in website traffic. Created and distributed high-quality blog posts, videos, infographics, and social media content to increase brand recognition and drive qualified leads. Managed and optimized social media advertising campaigns for Jimmy Houston Outdoors, including Facebook Ads and LinkedIn Ads. Achieved an average click-through rate of 3% and a conversion rate of 5%, outpacing industry benchmarks by 25%. Utilized data-driven insights to continually improve campaign performance and achieve marketing objectives. Secured partnerships with key sponsors and advertisers to increase brand exposure and generate revenue for Jimmy Houston Outdoors. Negotiated favorable terms and developed mutually beneficial marketing programs that drove business results and increased brand recognition. Developed and launched new product lines for Jimmy Houston Outdoors, leveraging market research and customer insights to drive product development and sales. Conducted market research and created product marketing plans that generated demand and increased brand recognition. Collaborated with the sales team to develop and execute ad sales strategies that increased revenue and drove business results. Utilized market research and customer insights to identify new business opportunities and create targeted ad sales campaigns.

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