City of MuskogeeMarketing Director (Muskogee Civic Center)
Apr. 2019 - Dec. 2021Muskogee, Oklahoma, United StatesACHIEVMENTS
Developed and executed a comprehensive marketing strategy for the Muskogee Civic Center, resulting in a 30% increase in event attendance and a 20% increase in revenue within the first year. Utilized digital marketing and content production to drive targeted traffic and engage audiences. Implemented a successful social media strategy that leveraged the power of storytelling to educate and engage audiences, resulting in a 25% increase in social media followers and a 20% increase in website traffic. Created and distributed high-quality blog posts, videos, infographics, and social media content to increase brand recognition and drive qualified leads. Managed and optimized social media advertising campaigns for the Muskogee Civic Center, resulting in increased engagement and conversions. Achieved an average click-through rate of 2.5% and a conversion rate of 4%, outpacing industry benchmarks by 15%. Utilized data-driven insights to continually improve campaign performance and achieve marketing objectives. DUTIES
- Develop and implement marketing plans and strategies for events, including the creation of advertising materials, media buying.
- Develop, maintain and coordinate event and facility advertising programs, collateral material, and opportunities
- Update and maintain facility’s image when working with customers; this includes but is not limited to: facility website, databases, and all social media, additionally serve as a liaison for all website related promotions and initiatives.
- Manage day-to-day digital marketing program, including but not limited to: Facebook, Twitter, Instagram, Snapchat, Website, Venue App, Facility Email Program, SEO, Google Analytics, etc.
Coordinate marketing efforts between promoters, artist management, and local media
- Pitch stories, write press releases, create public relations events, generate media hits, implement media drops and build relationships with local media and outlying markets.