Jamie Freed - Chief Customer Officer, VIEVE

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Work Background

VIEVEChief Customer Experience Officer

Mar. 2024United Kingdom

Avant ArteChief Commercial Officer (CCO)

Jul. 2022 - Jan. 2024London, England, United Kingdom · HybridAvant Arte is the platform for the world to discover and engage with art online. We work directly with the world's most outstanding modern contemporary artists to bring their work to a new generation through accessible editions, storytelling and street-level interventions. I lead and drive the commercial strategy and teams responsible for bringing our fine art editions programme to life, both on avantarte.com and through real-life activations. - direct leadership of Artist Parntnerships & Buying, Creative Production, Merchandise Planning, Sales & Collector Development, and our Artist teams. - lead holistic supply programme in partnership with Supply Chain, Operations, Content and Marketing - lead our trading programme and spearhead new initiatives to drive reach and productivity of each launch - lead institutional partnerships programme, partnering with some of the world's leading non-profit organisations to support their fundraising and development activities

FARFETCHGlobal Vice President, Private Client

May. 2017 - Jul. 2022London, United KingdomWorked across the FARFETCH Group to design and execute a best-in-class customer proposition and strategy, making FARFETCH an unrivaled player in the luxury fashion industry. Built and led the Global Private Client Division from the ground up, focused on the holistic GTM strategy & execution for the Digital Marketplace, and led the Customer Transformation Programme across the FARFETCH Group. - Direct leadership of Sales, Marketing, Client Development, Operations, Commercial and Fashion Concierge central functions, growing division from 30 employees to 400+ across 29 cities, growing turnover to $985M by year end 2021 for my division - Conduct analysis to understand opportunity across markets and develop a globally scalable sales model - Ensure the right tools, technology, processes and practices are in place for a seamless customer experience for VIP customers, with carefully curated offline and online touch points at all stages of the customer journey - Partnered with Country MD's to support in-country Private Client needs in North America, LATAM, China, APAC and the Middle East - Led the vision, strategy and GTM launches of Pre-Order and Live Shopping for the FARFETCH Platform and marketplace

Dream AssemblyStartup Mentor

Feb. 2020 - Dec. 2021London, England, United KingdomDream Assembly is a Fashion and Retail Tech Accelerator for high-potential startups that offers personalized support and unique access to Farfetch.

Moda Operandi, IncGlobal Vice President, Customer Experience & Business Development

Aug. 2012 - Mar. 2017Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. Helped lead company from start-up to scale, member of executive leadership team. Champion across the organisation on all things customer, including all areas of operations, consumer product, brand & experience marketing + merchandising. Directly led the global retail, sales, business development & client services teams; drove international growth program across partnerships, events, CRM strategy, and international retail & sales expansion; devised a no-inventory retail concept & strategy, leading the holistic execution of showroom openings in London & New York City with full P&L responsibility for both retail & online sales