Jaclyn Zepernick - Director of Strategic Partnerships, La Caja Miami

Feedback from Jaclyn’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

La Caja MiamiDirector of Strategic Partnerships

Jan. 2024Manage agency partnerships, optimize vendor relationships and reduce marketing costs while maintaining high-quality deliverables and upscale experiences. Initiated segmented pricing strategy, featuring pricing tiers tailored towards levels of decor, catering, wine/liquor, and menu personalization; leading to a 25% increase in average order value (AOV). Collaborate with the Digital Marketing team to design their content strategy and calendar, resulting in a 30% increase in organic traffic within our target demographic and a 20% growth in email subscribers in 4 months.

Palmia CorporationSocial Media Manager

Apr. 2021 - Apr. 2023United States, San FranciscoUtilized E-Commerce experience to expand market presence from local retail to 37 states nationally, expanding reach to 37 states in 3 months. Launched targeted email campaigns to 10,000 subscribers, achieving a 25% open rate while driving $30,000 in direct sales within a single campaign. Designed and implemented an omni-channel loyalty program integrating online sales, event visits, and social media interactions, resulting in a 20% increase in repeat customers and a 15% rise in AOV. Developed and executed over 100 email and SMS marketing campaigns using Salesforce, achieving a 25% growth in organic followers and a 20% improvement in open rates.

Smart Circle InternationalSocial Media Marketing Director

Feb. 2018 - Apr. 2021United States, Newport BeachWorked with internal stakeholders and external partners to ensure adherence to campaign requirements, achieving a 95% on-time delivery rate for marketing initiatives. Built comprehensive performance reporting and dashboards, leading to a 20% improvement in data-driven decision-making and a 15% increase in marketing ROI. Led the Creator Growth team, setting goals and defining KPIs, resulting in a 35% increase in creator onboarding within 6 months.