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Work Background
La Caja MiamiDirector of Strategic Partnerships
Jan. 2024Manage agency partnerships, optimize vendor relationships and reduce marketing costs while maintaining high-quality deliverables and upscale experiences. Initiated segmented pricing strategy, featuring pricing tiers tailored towards levels of decor, catering, wine/liquor, and menu personalization; leading to a 25% increase in average order value (AOV). Collaborate with the Digital Marketing team to design their content strategy and calendar, resulting in a 30% increase in organic traffic within our target demographic and a 20% growth in email subscribers in 4 months.
Palmia CorporationSocial Media Manager
Apr. 2021 - Apr. 2023United States, San FranciscoUtilized E-Commerce experience to expand market presence from local retail to 37 states nationally, expanding reach to 37 states in 3 months.
Launched targeted email campaigns to 10,000 subscribers, achieving a 25% open rate while driving $30,000 in direct sales within a single campaign.
Designed and implemented an omni-channel loyalty program integrating online sales, event visits, and social media interactions, resulting in a 20% increase in repeat customers and a 15% rise in AOV.
Developed and executed over 100 email and SMS marketing campaigns using Salesforce, achieving a 25% growth in organic followers and a 20% improvement in open rates.
Smart Circle InternationalSocial Media Marketing Director
Feb. 2018 - Apr. 2021United States, Newport BeachWorked with internal stakeholders and external partners to ensure adherence to campaign requirements, achieving a 95% on-time delivery rate for marketing initiatives.
Built comprehensive performance reporting and dashboards, leading to a 20% improvement in data-driven decision-making and a 15% increase in marketing ROI.
Led the Creator Growth team, setting goals and defining KPIs, resulting in a 35% increase in creator onboarding within 6 months.
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