Ivan Dojcinovski - Performance Marketing Manager, Babbel

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Work Background

BabbelPerformance Marketing Manager - Paid Social

May. 2021Berlin, Germany

ExcioSocial Media Marketing Specialist

Jan. 2018 - Feb. 2022Social Media Manager, responsible for developing and implementing the defined Social Media strategy in order to increase our online presence and improve marketing and sales efforts. Daily activities include scheduling and creating posts for Facebook and Instagram and uploading personal content (personal photography) on the Excio App.

Colour Me SocialAccount Director

Apr. 2017 - May. 2021United KingdomManaging and optimising social media marketing performance and lead generation for over 30 B2B and B2C clients (SMEs) from various industries operating mostly on the UK market. The goal is always the same, to get qualified leads and improve the current sales funnel. The process involved: - Paid Ads on Google, Facebook and LinkedIn; - Researching and engage prospects with personalised, conversational emails; - Optimisation through A/B testing and continuous improvement; - Engaging and growing brand communities with relevant followers and creating a vibrant community; Technical skills: Fully understanding and operating platforms that support the process of generating leads and optimising the sales funnel: Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Campaign Manager. Set up and management of tracking codes: Facebook Pixel, Google Tag Manager and LinkedIn Insight Tag. Creation of custom events using tags, defined variables and tracking of custom conversions on the targeted website.

SoproSenior Marketing and Admin Executive

Apr. 2017 - Mar. 2021Skopje, Skopski, North MacedoniaWorking in partnership with Colour Me Social.

Rafajlovski KonsaltingJunior Audit Associate

Apr. 2014 - Apr. 2017SkopjeConducting periodic assessments to ensure accounting records are accurate and properly stated. Correcting errors or making an indication for accounting personnel to carry out corrections. Maintain digital backup of financial documents by uploading document details into computer systems. Computing deductions for income and social security taxes and also evaluate expense accounts, loans, interest, bank records, and inventory to check for financial inconsistencies. Utilizing accounting software as well as spreadsheets and databases to input and compute financial transactions. Preparing and presenting results/reports of financial evaluation to company management. The role involved working with companies that operated soley on the Macedonian market.