Colour Me SocialAccount Director
Apr. 2017 - May. 2021United KingdomManaging and optimising social media marketing performance and lead generation for over 30 B2B and B2C clients (SMEs) from various industries operating mostly on the UK market. The goal is always the same, to get qualified leads and improve the current sales funnel. The process involved: - Paid Ads on Google, Facebook and LinkedIn; - Researching and engage prospects with personalised, conversational emails; - Optimisation through A/B testing and continuous improvement; - Engaging and growing brand communities with relevant followers and creating a vibrant community; Technical skills: Fully understanding and operating platforms that support the process of generating leads and optimising the sales funnel: Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Campaign Manager. Set up and management of tracking codes: Facebook Pixel, Google Tag Manager and LinkedIn Insight Tag. Creation of custom events using tags, defined variables and tracking of custom conversions on the targeted website.