DDBJunior Account Executive
Jul. 2020 - Jun. 2022Milano, Lombardia, Italia-Working as an intermediary role between
Volkswagen Group Italy and creative and strategy departments by clearly communicating the advertising project's objectives, strategy, timing, execution, developments and delivery.
• Main Brands: SEAT & CUPRA, Bennet (GDO), Iliad • Managing the entire campaign cycle from client's brief to on-air/online
• Analyzing brands’ competitors marketing activities and reporting in competitive analysis while showing Italian automotive market trends
• Follow up with clients regularly to ensure needs are being met and identify opportunities.
• Assisting on daily basis account managers and digital project manager
• Adaptation SEAT and CUPRA central creativities for nationwide campaigns and dealer use, taking into account the Italian market's particular communication needs and legal requirements.
- Following creation of Bennet’s promotional flyers from scratches