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Work Background
Saratoga Springs DigitalPresident and CEO
Aug. 2017Saratoga Springs, New York
Times Union, Hearst NewspapersMultimedia Consultant
Oct. 2011 - Sep. 2016Albany, NYI am a leader among my peers in Digital Media sales. I have met and exceeded all sales goals since my hire date. I have secured and maintained the lead sales position among all Premise Team Hearst Newspaper properties for 10 out of 12 months in 2013 by having the highest average sales per month and finished number one. My focus is to be a trusted advisor who assists my diverse portfolio of small and medium sized businesses establish and or enhance their online presence to gain a competitive advantage in their marketplace. I am a Google Adwords Certified Consultant and combine my knowledge and experience with the marketing power of the Hearst brand to help take your business to the next level. I work tirelessly for my customers and am happy to lend a hand to any of my colleagues at any given time.
Chancery LaneFounder, Owner, Shop Keeper
Mar. 2009 - Mar. 2010Developed extensive retail shopping concept of upscale retail antiques and gifts store during height of economic downturn. Solely managed all aspects of the business including sales, accounting, advertising campaigns, social networking, and public relations while attending graduate school full-time. Designed logo, sign and business cards. and other sales support materials.Created conceptual layout and theme as well as interior design.
Boscov's Department Store, LLC.Regional Public Relations Manager
Sep. 2006 - Jan. 2009Executive team member of ten people. Promoted to Regional Public Relations Manager in September 2008. Conducted in-store events in conjunction with local and national nonprofit organizations including the Alzheimer’s Association of NENY, American Heart Association’s Go Red for Women, Easter Seals, Multiple Sclerosis, Muscular Dystrophy Association, Mohawk and Hudson River Humane Society, American Cancer Society, Big Brothers Big Sisters of the Capital Region. Raised over $275,000 in three years for local charities
Fiddler's ElbowNational Sales Manager/Public Relations Coordinator
Apr. 2005 - Mar. 2006Promoted media coverage through crafting of press releases, media advisories, community calendar entries, daily website updates, posting links, blog updates and print advertising design and ad copy writing. Managed 118 independent business-to-business sales representatives for giftware manufacturer. Created and executed sales, marketing and public relations plan for 10 major national and four regional trade shows per year. Placed new products in four national trade magazines and one national consumer magazine within first six months.
Next Student IncRegional College Relations Director
Apr. 2003 - Apr. 2005Coordinated direct mail, lead management and outbound sales call campaigns. Crafted detailed scripts for sales team. Planned and coordinated school client workshops and entertainment throughout the United States including New York, Phoenix, Long Beach, and Las Vegas. Promoted to Regional Director within twelve months of hire. Directed group conversion from Goldmine contact software to ACT Contact Database software. Developed proprietary sales forecasting formula that led to increased sales opportunities. Designed ten new educational loan brochures. Wrote and edited communications publications. Researched and verified compliance to Title IV lending regulations.
Fleet Financial Group, Education Lending DivisionVice President
Dec. 1992 - Mar. 2003Decade long tenure with a top ten US financial services company during its time. Appointed diversity training team leader in 1994. Consistently promoted to levels of higher responsibility. Combined exceptional knowledge of education lending policies and procedures with proven methods of relationship management and development to consistently achieve and exceed sales call targets and volume goals set by management. Coordinated trade show logistics and new product launches. Daily communication with school clients, event planning for national/regional conferences.
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