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Work Background
Meet Your MindDigital Marketing Project Lead
Mar. 2026United States• Leading digital marketing strategy and project execution for a B2B behavioral intelligence platform serving hiring, leadership development, team dynamics, and organizational decision-making use cases.
• Developed product messaging, website positioning, and content direction across 4 core business segments: hiring, leadership, team dynamics, and organizational behavior.
• Refined value propositions and stakeholder messaging for 3 key buyer groups: business leaders, HR professionals, and organizational development teams.
• Built lead generation plans, content strategy frameworks, and go-to-market foundations to support future platform adoption across B2B audiences.
Tip ServicesDigital Marketing and SEO Optimization
Nov. 2024 - Feb. 2025Canada, Toronto• Optimized website pages, technical SEO, and existing blog content across 3 core areas: page optimization, technical SEO, and content quality.
• Reworked underperforming blog articles across 3 areas: keyword alignment, content structure, and readability.
• Created a digital contact system with NFC integration to support professional networking across 1 major insurance event in Toronto.
AI EkipDigital Marketing Manager
Jan. 2024 - Jan. 2026Canada, Toronto• Directed digital marketing strategy for a technology company specializing in AI solutions, supporting 3 core growth priorities: brand visibility, website positioning, and international market growth.
• Managed SEO, SEM, Google Ads, and content workflows across 4 growth areas: organic traffic, paid search, lead generation, and funnel performance.
• Developed AI enhanced content systems and prompt based marketing workflows across 3 areas: content quality, campaign planning, and operational efficiency.
• Optimized website performance, analytics tracking, and reporting structures across 3 key areas: traffic analysis, campaign performance, and conversion visibility.
• Collaborated on AI driven business solutions across 3 functions: marketing, customer success, and CRM to improve user journey and client communication.
• Supported A/B testing and message refinement across 2 digital channels to improve conversion clarity, audience relevance, and campaign alignment.
Eco Recycle Technologies Inc.Digital Marketing Specialist
Jan. 2024 - Jun. 2025United States• Managed SEO, Google Ads, technical SEO, WordPress optimization, and content strategy for a Canadian auto recycling platform.
• Helped grow monthly website traffic to more than 8,000 visits through search based content planning and campaign structure.
• Optimized content and landing page structure across 3 acquisition areas: organic search, paid search, and conversion flow.
Awebco GroupDigital Marketing Strategist and Project Lead
Jan. 2019 - Dec. 2024Turkey, Istanbul• Coordinated the delivery of over 120 digital projects across multiple industries, including healthcare, technology, e-commerce, and B2B platforms.
• Managed SEO strategy, Google Ads support, WordPress optimization, and content planning for service-based and B2B clients.
• Led multidisciplinary teams of technical, design, and content professionals to ensure high-quality project delivery and performance.
• Facilitated client communication and performance reporting, establishing robust marketing systems and workflow planning.
• Executed technical website improvements and content planning to maximize search engine visibility and user experience.
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