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Work Background
Country Pure FoodsAssociate Marketing Manager
Jun. 2021Akron, OhioManages new product development for fast growing plant-based milk and juice products within the Retail Private Label business. Key internal team member for Retail Sales team supporting business at Walmart, Target, ALDI, Trader Joe's and Whole Foods. Coordinates, plans, and attends company annual meeting and trade shows.
GOJO IndustriesKey Account Sales Operations: Industrial
Jan. 2017 - Jan. 2018Cleveland/Akron, Ohio AreaManaged Key Industrial Distributor day-to-day business including development acquisition and retention/penetration activities to generate sales demand. Collaborated with Customer Service, Marketing, Supply Chain, and Sales to provide improved portfolio account management to Industrial distributors.
• Grew GOJO brand wipes sales from $5MM to $7MM.
• Implemented GOJO Industrial Workplace Solution to support category selling to end-users.
GOJO IndustriesProduct Manager II Wipes
Jan. 2014 - Jan. 2017Cleveland/Akron, Ohio AreaLed cross-functional teams through development and commercialization of wipes products in B2B and B2C markets using Stage-Gate®. Managed multi-year growth and development of PURELL Hand Sanitizing Wipes and Heavy-Duty Towels. • Managed multi-year growth and development of Purell hand sanitizing wipes and GOJO heavy duty towels. Grew GOJO towels Sales 20% and Purell wipes sales 90%. • Provided strategic creative product development strategy for wipes across multiple markets including healthcare, foodservice, and industrial, as well as niche wipes markets health & fitness, office, and grocery retail.
• Developed integrated patented SIMPUL™ nozzle within key GOJO and Purell high capacity wipes products providing improved dispensing of wipes solving for roping, drying, and threading which won over key national account wins with AT&T, DirecTV, Kroger, Intel, SIMON, and Wal-Mart. • Managed graphic architecture refresh of complete wipes portfolio including GOJO towels with Interbrand agency. • Developed, managed, and launched Purell canister hand wipes portfolio to F/D/M and E-Com. Attained goal of $6.5 MM of new sales through addition of Purell hand sanitizing wipes.
GOJO IndustriesProduct Manager I, Purell® Gel B2B
Jan. 2010 - Jan. 2014Cleveland/Akron, Ohio AreaLed multi-year global development and implementation of portfolio upgrade for Purell original gel to new patent pending Purell advanced formulations with annual Sales of $100MM. • Led highly complex strategic company-wide projects with creative and detailed project management skillset to maintain category share. • Crafted risk assessment modeling and contingency plans easing transitions for complex network of distributors, GPOs, and end-users.
• Presented gate reviews to management within all phases of product development process.
• Hosted weekly sponsor check in meetings with CMO and Healthcare VP to alleviate issues and provide transparent communications.
• Managed product life cycle for all B2B Purell products including cost savings, graphic updates, base business product improvements, and SKU rationalization.
GOJO IndustriesAssociate Product Manager: New Markets/PURELL
Jan. 2007 - Jan. 2010Cleveland/Akron, Ohio AreaLaunched multiple new B2B skin care products, delivery system accessories, line extensions, and product enhancements for GOJO’s new markets including Education, Foodservice, Government, Grocery, Health & Fitness, Hospitality Cruise, and Office growing sales from $16MM to $52MM. • Partnered with Market Development Directors to help grow business and supported new growth beyond company’s double-digit growth. • Achieved first Six-Sigma / Green Belt graduate for Product Management team. Applied Green Belt concepts to reduce label costs on refill packaging saving $600K. • Created the PURELL IN PUBLIC™ program and marketing collateral led to new significant placement of away from wall dispensers stands.
GOJO IndustriesTrade Marketing Coordinator
Jan. 2005 - Jan. 2007Coordinated all aspects of promotions and communications to drive initiatives from inception to completion
• Orchestrated multiple GOJO B2B Dispenser promotions to reach million dispenser goal. • Created launch materials and website with outside design agency, engaging audience of more than 5,000 distributor sale representatives. • Hosted quarterly sales plan webcasts to sellers and manufacturer representatives
Manufacturing | Consumer Products | Media & Advertising | Consumer Packaged Goods | DesignMarketing Product Manager
Jan. 2004Cleveland/Akron, Ohio AreaI am an experienced Marketing Professional and Product Manager. Please contact me through LinkedIn or michaelgmckeon@yahoo.com with information about opportunities.
The Culbertson GroupCreative Associate and Media Planner
Jan. 2004 - Jan. 2005
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