George Fragkos - Digital Performance Marketer, OMD

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Work Background

Self-employedDigital Marketer

Dec. 2017Greece

ParagonMMDigital Marketing Specialist

Jul. 2019 - Oct. 2019Athens, GreeceMy daily routine as a Digital Marketing Specialist in Paragon was like: 📊Reporting & Analysis on the client's Google Ads, Facebook & Instagram Ads 📈Crosschecking with website's Google analytics 💲Optimizing Performance Campaigns (keywords analysis and re-shaping targeting for better conversions) 📷Updating Social Media Callendar I also involved in Digital Strategic Planning, as well as in Business Planning for a few projects. My experience with Dev and Creative Department was considerable because of the agile structure of the team. I learned how to communicate specs and requirements with Developers and Designers effectively through regular conflicts.

SwapssetMarketing Planning Manager

Oct. 2017 - Aug. 2018GreeceSwapsset is one of the business ideas of the 5th cycle of the EGG incubator. Swapsset aims to create an alternative way in using everyday consumer goods, by connecting people with each other and by encouraging cooperative consumption. The company provides consumers with a reliable, easy-to-use and guaranteed means that helps them to be at the same time both renters and providers in a wide range of durable goods.

G-A marketingAssistant Marketing Analyst

Apr. 2014 - Aug. 2014Zografou,Athens,GreeceRole: -Sales Analyst

BGM OMDDigital Performance Manager

Sep. 2022Greece

Lamda E-Electronics P.CPerformance Digital Marketer

Sep. 2020 - Aug. 2022Greece

Influence MediaPerformance Manager

May. 2020 - May. 2021Athens, Attiki, GreeceKey Responsibilities: Manage our paid media campaigns, spanning across paid search, shopping, social, display, remarketing and even video Continue to optimize channels ensuring ROAS is consistently improved Create a marketing advertisement strategy that accelerates growth, customer conversion, social engagement and brand awareness Ensure PPC campaigns are up and optimized according to brief and best practice guidelines Create weekly and monthly performance reports with recommendations for improvements Setup eCommerce conversion tracking with google tag manager for google ads, Facebook ads and google analytics Setup and analyze custom google analytics reports in order to find growth and optimization opportunities Client Communication Organising the Deliverables of the Creative Department

Mellon TechnologiesCustomer Technical Support

Sep. 2017 - Mar. 2018GreeceRole: -Customer Technical Support of banking POS system in call center. Experienced with different POS software and basic knowledge about network systems.

Mellon TechnologiesSales Representative

Apr. 2017 - Aug. 2017GreeceRole: -Sales representative of banking POS system in call center. Daily phone-contact and strategic follow up to customers.