Omnicom Media GroupSenior SEA Manager
May. 2023 - May. 2024Berlin, Germany · HybridAt Mercedes-Benz, I'm tasked with crafting and overseeing our global SEA digital strategy, which involves steering campaigns across various digital platforms to ensure they run smoothly and effectively. My role includes a deep dive into performance metrics, where I analyze key performance indicators from diverse channels such as search engines, programmatic advertising, and social media. Leading a talented cross-functional team, I drive the execution of our marketing initiatives, ensuring we stay on track and achieve our project goals.
Some of my key contributions are:
• Mastered Google Ads account optimization, significantly improving KPI outcomes.
• Directed a team of experts in design, SEA, and community management to meet strategic goals.
• Developed and implemented a comprehensive digital strategy for Mercedes-Benz at a global scale.
• Played a key role in the performance monitoring of digital campaigns, ensuring alignment with business objectives.