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Work Background
Spoilers FreeDigital Marketing Consultant & Founder
Jun. 2024Munich, Baviera, Alemania · Remote- Lead the creation and development of brands in the mass consumption sector of clothing and accessories through ecommerce platforms.
- Manage and optimize online stores using tools such as Shopify, Canvas, Printful, and Print on Demand.
- Design and configure ecommerce websites, ensuring an intuitive and efficient user experience.
- Integrate and configure Google Analytics for detailed customer behavior and site performance tracking.
- Develop effective digital marketing strategies, including social media advertising, email marketing, and SEO.
- Oversee product design and pricing configuration to align with market trends and customer preferences.
Omnicom Media GroupSenior SEA Manager
May. 2023 - May. 2024Berlin, Germany · HybridAt Mercedes-Benz, I'm tasked with crafting and overseeing our global SEA digital strategy, which involves steering campaigns across various digital platforms to ensure they run smoothly and effectively. My role includes a deep dive into performance metrics, where I analyze key performance indicators from diverse channels such as search engines, programmatic advertising, and social media. Leading a talented cross-functional team, I drive the execution of our marketing initiatives, ensuring we stay on track and achieve our project goals.
Some of my key contributions are:
• Mastered Google Ads account optimization, significantly improving KPI outcomes.
• Directed a team of experts in design, SEA, and community management to meet strategic goals.
• Developed and implemented a comprehensive digital strategy for Mercedes-Benz at a global scale.
• Played a key role in the performance monitoring of digital campaigns, ensuring alignment with business objectives.
MyPostcard.comSenior Performance Marketing Manager (Europe)
May. 2022 - May. 2023Alemania · On-siteIn my recent role, I had the exciting opportunity to manage substantial budgets across Google Ads, Apple Search Ads, and Huawei Ads. Working closely with marketing, sales, and product teams, we collaborated to boost the effectiveness of our campaigns and explore new digital channels for expanding our market reach. I also led the charge in optimizing all our digital marketing campaigns, focusing on reducing customer acquisition costs efficiently. It was a dynamic, enriching experience that sharpened my skills and expanded my understanding of the digital landscape.
Some of my key contributions are:
• Devised performance marketing strategies to maintain ROAS levels above 150%.
• Introduced Custom Product Pages in Apple Search Ads, significantly bolstering campaign results during peak seasons.
• Increased the adoption of innovative performance marketing tactics, contributing to a robust digital marketing plan.
• Enhanced team's analytical capabilities, enabling more precise targeting and budget allocation for maximum impact.
GOCHAMORRO OÜDigital Marketing Internship
Oct. 2020 - Apr. 2021Tallin, Condado de Harju, EstoniaAt my previous role, I focused on boosting the online presence and engagement for travel and tourism marketing websites. I was deeply involved in supporting search engine optimization (SEO) strategies and website development, which allowed us to reach and engage more users effectively. Part of my responsibilities included creating and curating content that not only aligned with SEO best practices but also helped meet our affiliate marketing objectives. I conducted detailed keyword research to refine our web content, significantly improving our search rankings. Additionally, I managed the integration of affiliate links within our content, which was essential for driving revenue and monitoring performance metrics.
Some of my key contributions are:
• Collaborated with the CEO to develop and implement SEO improvements, resulting in enhanced website monetization with key partners such as Booking.
• Integrated affiliate marketing techniques into web content, generating revenue through strategic link placement.
• Leveraged MS Office tools to create presentations and reports that effectively communicated marketing insights.
ASCENDESEM Campaign Manager - Consultant
Sep. 2019 - May. 2022Provincia de Santiago, ChileI had the exciting opportunity to drive client acquisition for our legal services by managing and optimizing our Google Ads campaigns. I took charge of configuring each campaign, constantly analyzing performance to ensure optimal results. I also led the development of targeted landing pages, carefully crafting each one to highlight specific legal services, which significantly boosted our lead generation efforts. This strategic approach not only increased our visibility but also attracted a larger number of potential clients who were genuinely interested in what we offer.
Some of my key contributions are:
• Maintained an impressive ROI, with strategies and optimizations keeping performance above the 110% threshold.
• Designed and developed service-specific landing pages, substantially improving the user journey and conversion rates.
• Enhanced campaign performance month-over-month through meticulous analysis and data-driven optimizations.
VF JeanswearCountry Marketing Manager - Chile
Mar. 2013 - Apr. 2019Jose Alcalde Délano 10545, Lo BarnecheaDI was accountable for leading a talented team of four in rolling out marketing plans for some top-tier clothing brands. Together, we ensured that each campaign presented the brand consistently and brilliantly across all media channels. I spearheaded our annual marketing strategies, carefully managing budgets that often reached into the millions, all with the goal of maximizing our return on ad spend. By diving deep into analytics—focusing on key performance indicators like ROAS, CPC, CTR, and CPA—I led our efforts in refining our marketing tactics through rigorous A/B testing. This hands-on approach not only boosted our campaign efficiencies but also enhanced our overall brand engagement.
Some of my key contributions are:
• Achieved efficient brand exhibition and increased market visibility for LEE and WRANGLER in Chile.
• Controlled and adjusted the annual marketing budget, ensuring fiscal discipline and cost-effective allocation of resources.
WPCHILEOnline Marketing Manager
Mar. 2010 - Mar. 2013Provincia de Santiago, Chile · On-siteI led the charge in crafting digital marketing campaigns tailored for the real estate and vehicle sales industries, all geared towards ramping up our clients' sales. From brainstorming to execution, I ensured every campaign hit the mark. By diving into market trends, I fine-tuned our strategies for optimal impact, and I wasn't shy about trying out new ideas to broaden our reach and make our brands shine across different online channels.
Some of my key contributions are:
• Amplified potential leads for future sales through targeted digital strategies.
• Optimized search engine and social media advertising campaigns, enhancing client visibility and reach.
• Developed and implemented customized content marketing approaches, resonating with varied client audiences.
Medical HilfeMarketing consultant
Jan. 2008 - Dec. 2009Provincia de Santiago, ChileDevelopment of the entire Corporative Image. Packaging / Vehicles labeling / Service Promotion
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