Francois Smit

Creative Director

South AfricaConsultingCopywritingCopywriter🐦 Design

I’m a Creative Director with two decades of experience in the advertising industry, passionate about transforming brand narratives into compelling visual stories. At GroupM’s Creative Solutions, I’ve led successful campaigns for major brands, consistently focused on driving both innovation and business growth. My approach combines emerging technology with creative craftsmanship, and I’m committed to shaping work that resonates both strategically and emotionally. I’m equally passionate about mentoring emerging talent and fostering a collaborative, creatively driven culture within my teams.

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Remote Copywriter for EMEA Region

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Creative Director & Copywriter: 20+ Years Experience

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