Charity Betancourt - Digital Marketing & Advertising Director, Foxtale

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Network Power<100 people

Roles

🔥66%

Startup Founder

💸66%

Marketing

✔️66%

Geos

🇬🇧33%

United Kingdom

🇺🇸33%

United States

Work Background

Christ Journey ChurchDirector Of Marketing & Communications

Jul. 2019 - Oct. 2023Coral Gables, FL

Miami Ad SchoolSocial Media Professor

Oct. 2018 - May. 2020Miami/Fort Lauderdale AreaProfessor at Miami Ad School, teaching Masters and Bachelors courses in Social Media, where students prepare a 360° social media strategy and design the creative to support it.

TUUCIDigital Marketing Manager

Mar. 2018 - Jul. 2019Miami, FloridaOversee all digital marketing activities and reporting for the industry leader in luxury shade equipment. Manage and provide direction to various partner agencies. Plan and execute year-long cross-channel digital media strategy and craft all email marketing and display advertising in-house. Secured 4x increased digital investment YoY through solid performance of campaigns and lead generation.

Christ Journey ChurchOnline Ministry

Jan. 2016 - Dec. 2018Coral Gables, FloridaManage Non-Profit Google AdWords Grant. Optimize ad copy, bids, keywords, targeting, and more to achieve consistent improvements on CTRs and conversions within the same budget.

Zimmerman AdvertisingSocial Marketing Specialist

Jan. 2014 - Dec. 2016Miami/Fort Lauderdale AreaDuties included paid media advertising & reporting, building Facebook ads, Twitter ads & Instagram ads, social listening, competitive analysis, new business social media audits, training new team members, community management, weekly & monthly reports, and crafting strategies and processes. Clients: Zimmerman Adv (corporate social media), Michaels Arts & Crafts, Lucky Brand, and Giraffas USA.

TEAM EnterprisesIntegrated Communications Coordinator

Jan. 2013 - Dec. 2014Miami/Fort Lauderdale AreaManaged social media networks, blog, and internal communications. Successfully executed 25th anniversary rebrand/PR campaign involving ad placements, advertorial content, messaging, and championing the changes internally to employees.

Digital MarketingDigital Marketing Consultant

Aug. 2011Miami/Fort Lauderdale AreaCreate online advertising campaigns, websites, and videos for various industries. Strategize and execute ad campaigns on Google, Facebook, Instagram, LinkedIn and any digital platform. Provide event promotion, copywriting, web strategy, and project management.

Meditab Software, Inc.Marketing And Public Relations Assistant

Aug. 2011 - Apr. 2012Created email blasts, press releases, blog posts, sales collateral, and other materials. Coordinated events and managed budgets to achieve maximum success at low cost to the company. Contributed to business development and expanded corporate reach through attending trade shows, events, and social networking.

Urban Ronin Stunt TeamActor/Writer/Production Manager

Sep. 2010 - Jul. 2013Miami/Fort Lauderdale AreaCoordinated with conventions to arrange Urban Ronin's performances and appearances. Worked within Urban Ronin to produce shows on strict deadlines. Also performed and provided stunt fighting, directing and script writing.