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Network Power<100 people
Roles
💸100%
Marketing
🔥50%
Startup Founder
✔️50%
IT
Geos
🇬🇧50%
United Kingdom
Work Background
Grupo BoticárioDigital & Tech Manager
Feb. 2024Lisboa, PortugalBoticário’s Head of Technology and Digital in Portugal. Responsible for defining and implementing the technological strategy for sales channels. Manages operations from infrastructure to the tech tools used by the company and over 60 stores, ensuring efficiency and integration. Leads innovation projects enhancing customer experience and driving digital transformation.
Grupo BoticárioSquad Leader
Aug. 2022 - Feb. 2024Lisboa, PortugalResponsible for a tech squad focused on developing digital experiences in-store in Brazil.
SGSDigital Product Manager
Sep. 2021 - Aug. 2022Lisboa, PortugalResponsible for an agile squad and its development activities by translating the customer vision, goals, and needs into clear priorities and actionable tasks. Responsible for setting up the SGS Digital and Innovation operations in Portugal. Highlights:
▪ Recruited and managed a multidisciplinary team
▪ Lead projects through the Innovation Funnel, from Problem fit to Solution fit in order to create new
ways of working in the company
▪ Coached the Innovation squad into Design thinking, Lean canvas and Agile methodologies
▪ Kicked-of and delivered several activities with the goal to inspire a customer-centered culture and digital
transformation in the company
▪ Represented the D&I department in the Media and served as a key point in the country
▪ Managed the daily work in an agile context with an international team.
GUURUSenior Product Manager
Sep. 2020 - Jul. 2021Lisbon Metropolitan AreaSpearheaded product release operations in collaboration with various stakeholders, documenting user stories and product pads. Enhanced marketing techniques and implemented new standards for maximized product demand. Highlights:
▪ Achieved company’s OKRs by creating 2021’s product roadmap leading the expected outcomes.
▪ Evaluated and reported product release performances by implementing agile methodologies and leading Scrum ceremonies along with product management.
▪ Amplified clientele costs deflection by serving as a product manager for new chatbot channels and
orchestrating backlog prioritization.
ImpresaSocial Media Coordinator
Apr. 2019 - Sep. 2020Monitored social media activity and created engaging content while generating accurate performance reports for senior management. Researched competitive solutions and maintained a valued market position. Highlights:
▪ Acted as social media coordinator and administered planning and execution of social media strategies for Impresa's new brands Expresso and SIC Notícias.
▪ Ensured content consistency across social media platforms by cultivating robust collaboration with content producers and design teams.
▪ Monitored web traffic metrics and social media outcomes, optimizing Facebook Ad campaigns to conversions.
▪ Addressed stakeholder requirements and managed UX criteria while overseeing business KPIs for new product launches and value enhancement of pre-existing products.
ImpresaDigital Product Manager - Expresso and SIC Notícias
Jan. 2019 - Sep. 2020Fostered coordination with leaders to develop an innovative vision and designed products in collaboration with professional engineers. Launched products in challenging markets by implementing effective marketing strategies. Highlights:
▪ Increased web traffic and digital signatures by mapping users’ journeys while collaborating with technical teams and stakeholders.
▪ Defined UX criteria as well as managed technical specs and business KPIs while addressing stakeholder requirements to enhance existing products and launch new ones.
▪ Served as a digital product owner of Expresso and SIC Notícias and prepared various product backlogs while executing user story prioritization.
▪ Leveraged Jira software and GitLab to execute day-to-day operations and distributed website and app content to other platforms and chatbots. Websites:
www.expresso.pt
www.sicnoticias.pt
www.boacamaboamesa.pt
www.tenhocancroedepois.pt
www.premionacionaldeturismo.pt
ImpresaDigital Product Manager - SIC and Activa
Apr. 2016 - Dec. 2018Acted as product owner and manager for Impresa’s female magazines and SIC TV channels. Directed various product backlogs and
user story prioritization processes, collaborating with multiple technology professionals. Highlights:
▪ Mapped user experiences and defined functional specifications while conducting acceptance tests.
▪ Spearheaded management of social media platforms, IPTV/mobile interactive apps, and blogs. Oversaw
information architecture, data analyses, and project administration functions.
▪ Launched mobile-optimized websites for Activa’s magazine, translating into a 34% growth boost in visits and
45% PV growth in comparison to last year's results.
SICDigital Product Manager - SIC
Apr. 2008 - Apr. 2016Served as digital product manager and owner for Portuguese Idol and Soap operas of SIC TV shows. Oversaw complete digital product lifecycle from inception to launch and cultivated synergy between customers and technical teams. Highlights:
▪ Managed SEO, SEM, UX, marketing, and user-generated content while overseeing online videos, IPTV/mobile apps, blogs, and social networks. Projects: http://sic.pt
http://sickapa.sapo.pt
http://sicradical.sapo.pt/
MicrosoftDigital Manager
Feb. 2006 - Apr. 2008▪ Managed content and regulated websites encompassing Microsoft Education and Innovative Teachers Network Portal, leading marketing campaigns and online promotional activities to increase audiences.
▪ Planned and organized online and offline meetings, performing e-mail marketing functions.
▪ Participated in the national subsidiary program of awarding laptops to each high-school student of Portugal.
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