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South Africa
Work Background
Head of Data Analytics & Conversion Rate Optimization (CRO)
FDJ - La Française des Jeux (French National Lottery)Head of Data Analytics & Conversion Rate Optimization (CRO)
Oct. 2020Paris• Lead and develop a high-performing team of 10 experts to deliver data-driven insights that drive decision- making to achieve business goals and enhancing customer experience. • Conceptualize, build, manage and maintain centralized tools (including dashboards) that the stakeholders and Analytics teams can use to extract data / insights for daily business management in an automated manner. • Perform feature and ad hoc analysis using data analytics, customer feedback data and communicate key insights to leadership and cross-functional stakeholders to help teams stay agile and data-driven. • Conduct A/B testing and experimentation to optimize user experience and conversion rates (i.g revenue, leads, engagement) with over 60 experiences per year which 25% leads to scaling. • Lead the tagging strategy for the Apps and FDJ Website, overseeing tracking governance, collaborating with development teams, and administering our technical stack.
Digital Strategy Manager (Cross-functional Team Leader)
FDJ - Française des Jeux (French National Lottery)Digital Strategy Manager (Cross-functional Team Leader)
Jan. 2019 - Jan. 2021Paris, France
Digital Project Manager : Performance & Online Acquisition
FDJ - Française des Jeux (French National Lottery)Digital Project Manager : Performance & Online Acquisition
Sep. 2015 - Jan. 2019Paris, FranceApprenticeship (1y) to Fixed-term (1y) to Permanent contract (1y 1/2)
E-Commerce Director Assistant
JamendoE-Commerce Director Assistant
Mar. 2015 - Aug. 2015Luxembourg
Junior Digital Marketing Project Manager
GROSSISTE EN LIGNEJunior Digital Marketing Project Manager
Mar. 2014 - Aug. 2014Paris Area, France
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