Félix Persillet

Head of Analytics (Web, Product, Data) & Conversion Rate Optimization @La Francaise des Jeux

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As Félix Persillet, my achievements include successfully leading the Analytics and Conversion Rate Optimization department at La Francaise des Jeux. I have developed and implemented effective data analysis strategies, leading to significant improvements in web and product performance. My expertise in data analytics has also driven substantial conversion rate optimization, resulting in increased profits for the company. I have also successfully managed a team of analysts, fostering a collaborative and productive work environment.

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Work Background

FDJ - La Française des Jeux (French National Lottery)Head of Data Analytics & Conversion Rate Optimization (CRO)

Oct. 2020Paris• Lead and develop a high-performing team of 10 experts to deliver data-driven insights that drive decision- making to achieve business goals and enhancing customer experience. • Conceptualize, build, manage and maintain centralized tools (including dashboards) that the stakeholders and Analytics teams can use to extract data / insights for daily business management in an automated manner. • Perform feature and ad hoc analysis using data analytics, customer feedback data and communicate key insights to leadership and cross-functional stakeholders to help teams stay agile and data-driven. • Conduct A/B testing and experimentation to optimize user experience and conversion rates (i.g revenue, leads, engagement) with over 60 experiences per year which 25% leads to scaling. • Lead the tagging strategy for the Apps and FDJ Website, overseeing tracking governance, collaborating with development teams, and administering our technical stack.