Lucas Ertola - Regional Head Online Marketing, Wolt

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Work Background

WoltRegional Head of Online Marketing • Performance Marketing Team

Jul. 2022Berlin, Germany

WoltGlobal Online Brand Performance Lead (Interim)

Jun. 2022 - Feb. 2023Berlin, Germany

WoltRegional User Acquisition Lead • Performance Marketing Team

Feb. 2021 - Jul. 2022GermanyIndustry: Food delivery / Retail / Quick commerce Insights: +23 markets

PUMA GroupTeamhead Digital Marketing eCommerce Europe

Jun. 2018 - Jan. 2021Nürnberg Area, GermanyIndustry: Fashion - Product: Footwear & Apparel Insights: +3 million monthly visitors • Reporting to Head of E-commerce Europe • 5 FTEs • Responsible for performance marketing in European Union (27 markets) • SEM / SEA, SEO, Paid Social, Affiliate, Influencers, and Email & CRM. • Responsible for achieving revenue targets and P&L • Owning the marketing calendar. Key dates, stories, product drops, promotions, sporting events and holidays. • Collaborate with internal teams (ranging from Operations, Merchandising, Legal, Global eCommerce and Local Marketing) • Manage a wide range of external agencies and vendors.

FindHotelPerformance Marketing Manager

Sep. 2016 - May. 2018Amsterdam Area, NetherlandsIndustry: Travel - Product: Hotel Price Comparison Insights: +2 million monthly visitors worldwide - More than 30 languages. • Responsible for Paid Search advertising (SEA) at a massive scale targeting multiple regions and languages (AMER, EMEA, APAC). • Work closely with Google and Bing Account Managers. • Implementation of Adwords Scripts to automate and speed up the manual task.

RecargaPayUser Acquisition Manager

Jan. 2016 - Aug. 2016ArgentinaIndustry: Fintech - Product: Mobile payment wallet. Insights: +1 million mobile customers in BR • Reporting to the CMO. • 2 FTEs • Responsible for all paid acquisition channels (Adwords, Bing ads, Facebook ads and Affiliates) • Experience working with Appsflyer for mobile tracking and attribution.

RestorandoOnline Marketing Manager

Jan. 2014 - Dec. 2015ArgentinaIndustry: Dining out - Product: Table reservation Insights: Recently acquired by TripAdvisor’s ‘The Fork’ - Leading online reservation app for Restaurants in Latin America - 8 countries and 18 cities. • Reporting to CEO • 7 FTEs • Performance Marketing manager for all LATAM (AR, BR, MX, CL, CO, PE, UY and PA). • Owned Paid channels like Adwords, Bing, Youtube, Facebook Ads, etc.with the main purpose of increasing customer acquisition and retention. • Reporting across all acquisition channels using QlikView, measuring LTV, CAC, and Mobile App migration. • In charge of budgeting and forecasting sales and investment across all channels.

DespegarSEA Team Leader & META's - Product Hotels, Brazil Market

Oct. 2012 - Dec. 2013Greater Buenos Aires, ArgentinaIndustry: Travel - Product: Flight Tickets, Hotels, Car Rental, etc. Insights: Biggest Online Travel Agency in Latin America - Ranked as the TOP 10 worldwide • Reporting to the Marketing Performance Manager • 3 FTEs • Responsible for advertising the Hotels business unit at the Brazil Market. • In charge of all Paid Search campaigns across Google Adwords. • I've lead integrations with Travel METAs like TripAdvisor, Google Hotel Finder, Mundi, Kayak and Trivago.