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Work Background
Penguin Random HouseDirector, Art & Design, Consumer Marketing
Jul. 2014 - Aug. 2023New York, New York, United StatesLed design strategy for a Webby-nominated content marketing site providing advice and book recommendations for raising young readers. • Introduced e-commerce features across the site to drive incremental revenue of $400k annually. • Improved user interface design to achieve a 59% increase in time on site and an 8% rise in PPV, enhancing the experience of children's book buyers.
• Boosted social media interactions by 125.8% per month with a design refresh based on data insights.
• Achieved a 50% increase in subscriber acquisition by redesigning contextual email capture on web and mobile touchpoints.
• Oversaw design of 18 monthly email programs, reaching 32% open rate and 4% click rate.
• Advocated for web accessibility guidelines, reaching 100% WCAG AA compliance. Collaborated with stakeholders on direct-to-consumer marketing for the Penguin Random House global brand, with digital channels reaching 21+ million monthly visitors. • Launched the first consumer-facing e-commerce experience focusing on mobile-first.
• Promoted authors and books on the consumer-facing website with engaging editorial designs.
• Worked closely with software engineers and developers in a Scrum agile environment.
Penguin Random HouseArt Director, Digital Marketplace
Feb. 2011 - Jun. 2014New York, New York, United States• Improved visual design and user experience for 60% of marketing, sales, and publicity tools.
• Led design of BookScout, the first social discovery app for book publishers, indexing over 10k+ books.
• Spearheaded design for the company's author portal, a self-service platform showcasing book rights and royalty data.
•Translated functional specifications to design the e-reader interface for a top comics publisher, unveiled at NY Comic Con
Penguin Random HouseWeb Art Director, Media Development
Aug. 2004 - Jan. 2011New York, New York, United States• Managed team of 5 design professionals focusing on emerging technologies and brand strategies.
• Oversaw the creation of web standards and marketing campaigns for authors, publishers, and literary brands, driving significant KPI growth and market presence.
• Collaborated with cross-functional team leads in product, content, strategy, and engineering to build digital products for publishing initiatives.
Merrill LynchMultimedia Designer
Jan. 2002 - Jul. 2004New York, New York, United States• Designed user interfaces of global intranets and extranets for the research team.
• Established design systems for corporate presentations and digital marketing templates.
• Collaborated with software developers on evaluating emerging web technology.
Bell AtlanticWeb and Multimedia Designer
Jan. 1998 - Dec. 2001Valley Forge, PA, United States• Created multimedia assets for business advertisements on CD-ROM, CD-i, kiosks, and interactive TV.
• Responsible for design, content management, and cross-platform/browser compatibility issues.
• Implemented a template workflow for ad creation that increased team efficiency by 20%.
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