Self EmployedDigital Marketing Specialist
Feb. 2017Hermanus, Western Cape, South AfricaIn 2017, I built a website for Shark Divers and took over its digital marketing. As the sole marketer, I managed Google Ads, SEO, Google My Business, Search Console, Analytics, Tag Manager, and social media. My focus is not just on traffic but on attracting high-value leads. Today, Shark Divers thrives solely on digital marketing, ranking in the top 3 for key search terms. I also created and manage their online virtual gift voucher store, adding a new revenue stream. Balancing organic and paid traffic is key. I specialize in both on-page and off-page SEO to secure and maintain top rankings. During COVID-19, when tourism halted, I explored new opportunities, identifying a high-demand industry and successfully pitching my marketing expertise. Since then, I’ve managed their digital footprint, increasing online sales by 800%. I rebuilt their website, which now ranks consistently in the top 3 for industry-related searches. Additionally, I developed a subscription-based service with automated payments, courier fee integration, and waybill generation, creating ongoing revenue. More recently, I launched another website that is climbing search rankings fast, with key terms already at #1. My expertise lies in turning businesses into digital successes using data-driven strategies, research, and effective SEO and PPC campaigns. I focus on high-ranking, user-friendly sites that drive conversions. I work with a web developer and experts in Analytics, Tag Manager, and Google Ads to optimize campaigns. Whether improving an existing website or starting fresh, I implement the necessary changes for visibility, performance, and rankings. Page speed, Core Web Vitals, and structured SEO audits are central to my approach. I am passionate about the businesses I currently manage but open to additional project-based work. If you need a marketer who delivers results and drives real growth, let’s connect!
