FYR DiagnosticsCreative Director
Jul. 2022Missoula, Montana, United States · HybridFYR approached me with a need for a brand identity system, a full suite of brand collateral, and an enhanced website that better reflects its evolution since its inception. I worked with them to create a scintillating brand to differentiate them from their competitors, ignite enhanced interest from investors, spark engagement from customers, and enkindle buy-in. Ahead of their Series A raise, FYR's seed-stage investor was blown away by the first run of FYR's new pitch deck designed by moi. They have since asked for permission from FYR to use FYR's new non-con deck as, "A shining example to our other portfolio companies of what good deck looks like." FYR's collaborator, Element Biosciences is also excited by the new brand, website, and more to come. Element's own, Senior Director of Strategic Marketing referred to the new website by simply saying, "It all looks beautiful!" In short? Before FYR even began pitching for their raise they garnered the right reactions from the right audiences. Stay tuned for more on FYR's gain when they announce the close of their Series A! ;) Branding & Design Awards Won: - Brand Identity Design -- ODA Gold Professional (July 17, 2023)
- Website Design -- ODA Silver Professional (July 17, 2023)
- Visual Brand Identity Design -- IVIA Gold, Healthcare Category (September 11, 2023)
- Brand Identity Design -- GD USA 2023 Health + Wellness Awards (September 20, 2023) For their rebrand, I provided: - Full Brand Strategy and Visual Identity System Development
- Full Brand Guide, Logo, and Brand Design Elements Suite
- Full Corporate Collateral Template Suite (Letterhead, PPT, & More)
- Full Social Media Image Template Suite (For a range of industry-specific uses)
- Full Brand Collateral Assets Design Suite: Print, Digital, and Apparel
- Corporate Pitch-Deck Redesign & Overhaul
- WordPress Website Design UX/UI & Development Facilitation Beyond the rebrand, I continue to support FYR through graphic design services as needed.