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Brand/Store Manager
FreshOne CoffeeBrand/Store Manager
Aug. 2016 - May. 2025Australia, PerthBrand Store Manager – Fresh One Coffee (2016–2025) As Brand Store Manager, I was responsible for strengthening and expanding the Fresh One Coffee brand through a mix of strategic management and creative direction. My role combined operational leadership with marketing, brand development, and digital strategy, ensuring consistent growth and visibility across all channels. Key responsibilities included: • Overseeing day-to-day store operations while maintaining the highest standards of service and customer experience; • Driving brand awareness through targeted marketing campaigns, events, and local partnerships; • Managing and enhancing the brand’s digital presence across social media, online platforms, and delivery apps; • Collaborating on product development, from concept and testing to launch, aligning new offerings with brand identity and customer expectations; • Implementing business strategies to increase revenue, customer loyalty, and overall brand recognition; • Ensuring brand consistency in visual identity, customer communication, and service culture. This role required a balance of creative marketing insight, business acumen, and operational leadership, positioning Fresh One Coffee as a recognizable and trusted brand in a competitive market.

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