Andy Moore

GM, Marketing and Fundraising @Foodbank

MarketingMarketing Analytics ManagerC-level ExecutiveCEOCMOConsultingBrand Marketing ManagerAdvisor

Responsibilities: - Managing a team of 16, I had P&L responsibility for $9m gross and $5.8m net revenue. - Development of overall strategy and annual operations plan. - Managed individual giving, regular giving, trusts and foundations, major donors, gift in wills, and corporate giving. - Oversaw key messaging for external and internal channels. - Auditing of fundraising results and adjusting plans. - Managing proactive and reactive media. - Overseeing brand campaigns. - Data analytics, data quality and reporting. - Management of agencies. - Contract management for individual and regular giving and brand campaigns. - Quality control of regular giving. Achievements: - Despite significant cultural challenges and a new team, surpassed net funding targets by 32%. - Implemented two new funding streams (Gift in Wills and Major Donors). - Oversaw tighter control of existing funding streams, more in-depth analysis and reporting. - Implemented an audit of regular giving, insights used for contract renegotiation. - Increased engagement of social media channels by 10%. - Improved data analytics capability, focusing on regular giving.

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Work Background

Foodbank NSW & ACTGeneral Manager Marketing & Fundraising

Jan. 2024Sydney, New South Wales, AustraliaResponsibilities: - Managing a team of 16, I had P&L responsibility for $9m gross and $5.8m net revenue. - Development of overall strategy and annual operations plan. - Managed individual giving, regular giving, trusts and foundations, major donors, gift in wills, and corporate giving. - Oversaw key messaging for external and internal channels. - Auditing of fundraising results and adjusting plans. - Managing proactive and reactive media. - Overseeing brand campaigns. - Data analytics, data quality and reporting. - Management of agencies. - Contract management for individual and regular giving and brand campaigns. - Quality control of regular giving. Achievements: - Despite significant cultural challenges and a new team, surpassed net funding targets by 32%. - Implemented two new funding streams (Gift in Wills and Major Donors). - Oversaw tighter control of existing funding streams, more in-depth analysis and reporting. - Implemented an audit of regular giving, insights used for contract renegotiation. - Increased engagement of social media channels by 10%. - Improved data analytics capability, focusing on regular giving.

Hello Sunday MorningChief Executive Officer

Jun. 2020 - Apr. 2023NSWI was honored to succeed the founders with the goal of advancing and expanding a digital health organization that is already influential in the Alcohol and Other Drug Sector. My role included enhancing quality and safety systems, fostering financial sustainability, proving value and social impact to stakeholders, developing a range of innovative services, and cultivating a high-performing, committed team. Achievements: - Developed and launched a pipeline of new services and tools to address our community's needs - Strengthened quality (ISO9001 accreditation and ISO27001 implementation) and safety systems (introduced technical, clinical, and risk frameworks) - Integrated risk management at all organizational levels - Made substantial improvements in reporting - Continuously worked on and enhanced team psychological safety - Boosted untied funding - Greatly expanded service membership

Royal Flying Doctor Service of AustraliaGeneral Manager, Marketing, Fundraising & Communications

May. 2016 - Jun. 2020Sydney, AustraliaPrivileged to work for the Flying Doctors, an iconic Australian organisation with a rich history. I managed a team of 39. Profit and loss responsibilities on a $20m revenue and up to $6m cost base. Achievements: - Led significant change agenda: reformed communications, implemented five year funding strategy, delivered significant efficiency gains, increased revenue, led major new infrastructure programs for tourism and improved capability across the team. - Increased revenue, broadened fundraising portfolio: Led new five year strategy, increasing fundraising revenue to $23m by 2023 (+58%). This includes investment injection into new programs and capability. Board approved, year one achieved +17% net revenue, by year five the plan exceeded target by $32m cumulatively. Gross and net revenue targets exceeded, despite Covid19 imnpact. - Built new social enterprise from the ground up: led the development of tourism centres to significantly increase visitor traffic and engagement from around 10,000 to over 70,000 people annually, adding net revenue to clinical service streams. The first purpose-built centre in Dubbo opened September 2019. -Revitalised communications: reformed the communications team to better support organisational direction. Oversee internal/external communications and government relations. I managed major crisis with two significant plane incidents in one day. - Digital transformation: introduced dedicated digital team that builds organisational capability, generates revenue and delivers efficiency gains. - Process improvement: led organisational project to deliver value through process efficiency. To date, delivered significant savings through merchandise fulfilment, donation processing and document approval processes.

First things FirstDirector

Dec. 2013 - May. 2016SydneyProvided advice to clients about building digital strategies aligned to business goals. This includes strategy development, channel selection, content planning, governance, analytics, building the right capabilities as well as day to day management.

Greater Sydney CommissionCommunications and Engagement Lead (freelance)

Jul. 2015 - Feb. 2016SydneyI developed communications and engagement strategy for the newly formed commission: - overall strategy, positioning and branding - digital and content roll out - stakeholder engagement - communications - community engagement direction.

NorthcottGeneral Manager, Marketing & Communications

Jan. 2013 - Jan. 2014Sydney, AustraliaI joined Northcott at an exciting time. I was responsible for Marketing, Communications (internal and external) and Fundraising in the brave new world of DisabilityCare, one of the most significant and positive changes to happen in the sector. The remit was simple. Develop and roll out a marketing strategy for Northcott and its services in the new competitive environment of disability services.

Sydney WaterExternal Communications Manager/Marketing Campaigns Manager

Nov. 2005 - Feb. 2013SydneyI managed a team of up to 18 and an annual budget of about $6m. I oversaw development and implementation of overall positioning strategy and delivery via owned channels, influenced and bought channels. In my portfolio I looked after sponsorships, advertising, social media and owned channels. I was also responsible for organisational social media strategy, governance and implementation. As Marketing Campaigns Manager I developed drought management and education campaigns for Sydney Water and whole of NSW Government. I also developed and implemented Marketing and Communications strategies for home water savings programs. This included the world-leading WaterFix, during my time increased acquisition to 1 in 3 households.

National Breast Cancer CentreSenior Project Officer

Jan. 2005 - Nov. 2005Responsible for coordinating evidence based reviews of breast cancer support and treatment.

Hong Kong Cancer FundMarketing and Education Manager

May. 1998 - Jun. 2004Hong Kong SAROverseeing a total annual budget of HK$3 million, responsible for implementing social marketing and fundraising campaigns. Key responsibilities and achievements included: - Developing and implementing Hong Kong's first breast cancer awareness campaign - Chairing a committee of medical professionals, community organisations and corporations to develop and implement cervical cancer educational campaigns - Developing mass media and direct mail fundraising campaigns - Securing corporate sponsorship - Writing and editing all English language communication pieces Government committee participation - Expert Working Group for Cancer Control chaired by the Secretary for Health and Welfare. - Population-based Cervical Cancer Screening Program chaired by the Director for Health.

Cancer Council of NSWCampaigns Officer

Jan. 2004 - Dec. 2004Coordinated campaigns for tobacco control and skin cancer prevention.

Corporate CommunicationsSenior Account Executive

Oct. 1995 - Apr. 1998A public relations consultancy with clients in finance, retail and hospitality. I was responsible for implementing English language media strategies.

Adams Childrenswear LtdMarketing Planning Coordinator

Dec. 1994 - Oct. 1995Nuneaton, EnglandResponsible for gathering and reporting insights data via competitive analysis and qual and quant research.

PGL TravelGroup Coordinator/Sports Instructor

Feb. 1994 - Oct. 1994Chateau du Tertre, Mayenne, FrancePlanning and managing school excursions in northern France. Teaching children aged 9-18 team building, canoeing, abseiling, archery, and orienteering.