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Work Background
AutoSettleCoDirector
Jul. 2023Melbourne, Victoria, Australia · RemoteInstant, secure, and seamless vehicle transactions.
Autotech | Fintech | Customer Experience | CX
CPTC AquitudeCOO / Consultant / Trainer
Jul. 2023Riyadh, Saudi Arabia · HybridTransformation projects in Healthcare, Customer Experience, Sustainability, Travel and Sport. Strategy consulting across Branding & Marketing, Customer Experience, Journey mapping and design as well as market entry consulting for Health-Tech, Fintech, ESG and the Circular economy.
Ocean CrusadersPartnerships & Marketing
Jun. 2023 - Dec. 2023Melbourne, Victoria, Australia · HybridDeveloping partnerships with Blue Economy brands and environmentally conscious companies to further the goals of Ocean Crusaders to clean up Australia's waterways. Creating marketing strategies and campaigns to leverage the sport of sailing to promote awareness of the cause and corporate support. Creating an ecosystem of like-minded companies to scale sustainability initiatives.
Pilote Media Network & Full-Stack Marketing AgencyNon-Executive Director (NED) / Board Advisor / Executive Producer / VC
Jan. 2020Melbourne, Victoria, Australia · HybridBoard Advisor to leaders who need to understand the impact of new technologies and trends on their business. Specialising in Marketing - Strategy, Branding, Product Management, Market expansion. Consulting for private companies and family offices | Yacht Racing, Sailing and Motorsport Sponsorship | Film investment | Entrepreneur in Residence | Branding & Design | Non-Executive Producer for Film, TV, Podcasts | Publisher | Editor in Chief | Writer | Creative Director | Chief Strategy Officer | Futurist Sailing Sponsorship. Creating sponsorship strategies for teams & events, developing sponsorship proposals for sailors, sailing teams and regattas. Matching sponsors with sailing campaigns. Creating events using sailing as a platform for B2B and B2C marketing.
Team Pilote - Professional Sports TeamChief Marketing Officer | Head of Strategy
Jun. 2019Melbourne, Victoria, Australia
TOROQ.MECommercial Director - Strategy, Product Management, CX Design
Feb. 2019 - Feb. 2021BahrainBusiness, Marketing and Product Strategy development for a new Travel Start-Up using Machine Learning to create personalised recommendations for travellers.
OSNProduct Lead - Ecommerce & Digital Experience
Jun. 2017 - Dec. 2017Dubai Media City, Dubai, United Arab Emirates(Contract) Tasked with leading a programme to redesign, redevelop and relaunch OSN.com.
Responsibilities included sourcing of enterprise web content management (WCMS) and e-commerce platform through an RFP process. Responsible for long term product roadmap and development programme. Worked with leading WCMS platforms (Sitecore, Kentico, Adobe) and partners to develop a digital content and Ecommerce strategy.
Aquitude Group - The Engagement AgencyHead Of Digital - Strategy, Transformation. VR / AR/ XR
Feb. 2017Dubai, United Arab Emirates · On-siteLead Digital Solutions Consultant, with a focus on the Customer Experience (CX). End to End Digital. Strategy and Transformation. Focused on designing strategies to prepare for disruption caused by technology and trends such as Blockchain, W3, IoT and the Metaverse. Providing independent and platform agnostic advice to merchants, and businesses who are looking to tap into the growing appetite for digital technologies including fintech in the GCC / S.E Asia and Australia. Designing experiences and delivering products to international markets. Trainer. Delivering courses on Blockchain, Fintech, Internet of things (IoT) and Industry 4.0, Ecommerce and Marketing including B2B Marketing.
Redbox DigitalHead of Marketing
Sep. 2014 - Apr. 2015GlobalResponsible for developing the Redbox Digital brand as a recognised global Magento Ecommerce agency. Go to person for anything Marketing related for Redbox Digital including: content marketing, sponsorship, events and strategic marketing partnerships.
Redbox DigitalManaging Director, MENA | Ecommerce Solutions Consultant
Jun. 2014 - Feb. 2017Dubai, UAEResponsible for delivering Enterprise Ecommerce solutions using Magento for companies in the UAE, Middle East and North Africa. Redbox Digital is an award winning e-commerce consultancy and agency with offices in Dubai UAE, London UK and Sydney Australia. Redbox Digital specialises in omnichannel solutions for large retailers and B2B companies. I work on:
• Helping retailers and ecommerce providers in MENA solve platform challenges and develop Omichannel solutions.
• Hiring Magento developers based in Dubai. • Building strategic partnerships with complimentary service providers
• Promoting Redbox Digital through Keynote speaking engagements in the GCC and globally.
Olsen GearInternational Marketing Director & Head of Sponsorship
Oct. 2013 - Mar. 2014London, United KingdomInterim Contract - Responsible for Marketing in EMEA & Australasia for this high-end, American-made fashion brand. Working as part of the management team to bring a fashion line inspired by the traditions of American yachting to market. Also launching a high-spec technical sailing clothing range. Heading up the sponsorship function - finding brand ambassadors to represent Olsen Gear around the world at key events and online through content marketing and social media.
LinkdexInterim Marketing Director
Jul. 2010 - May. 2011London, United KingdomLinkdex is an integrated SEO suite of tools that was launched in January 2011. My role as Interim Marketing Director was to relaunch the brand as Linkdex (previously Influence Finder), including management of the corporate identity design process. Other roles included management of PR companies in the UK and USA, web presence including social media, investor relations and promoting Linkdex SEO tools to 3 distinct markets including small businesses, digital marketing agencies and SEO professionals.
Pilote Media - Branding & Content AgencyDirector - Sports Marketing, Digital, Sponsorship
Apr. 2008 - Apr. 2014London, United Kingdom | Melbourne, AustraliaFounder and Senior Consultant at Pilote Media - Specialist digital agency and consultancy working on Sports Marketing, Sponsorship, Online marketing & content. Pilote delivers a range of marketing and digital marketing services including display, search (SEO, Organic, paid), social media, community management, copywriting, content marketing, brand strategy, PR & press, communications, product innovation and a range of sports marketing specialist activities. Recent work includes Digital Strategy and Delivery for Fiat Automobile Group (Abarth).
Other projects delivered for clients of Pilote Ltd: • Chairman & Moderator for World Yacht Racing Forum (2013, 2012, 2011)
• Market Entry Strategy for Adidas (Apparel, Germany) • Digital strategy and delivery for Bandana Publishing (Publishing, United Kingdom)
• Digital marketing consultant for Coral Group PLC (Gaming, United Kingdom)
• Head of Digital for Aquitude (Marketing & Management consultancy, United Kingdom)
• Content Marketing Consultant for Oman Sail (Sport, Oman)
• Digital Project Director for Make U Safe (Construction Services, Australia)
• Online & Social Consultant for Peter Simmonds Real Estate (Property, Australia)
Lateral SyncingCEO
Sep. 2003 - Apr. 2008London, United KingdomFounder and CEO of marketing technology company that developed solutions for professional sport. As well as bespoke social media solutions including the use of SMS text messaging, Lateral Syncing provided "Screenza" - a desktop marketing tool to MotoGP, NASCAR, Manchester United and Everton. Lateral Syncing was also the official provider of wireless marketing to the American Le Mans Series (ALMS).
Hotspotted LtdFounder
Jan. 2003 - Oct. 2005London, United KingdomDigital Marketing Agency and Incubator. Launched several pure-play internet businesses and consulted to many others. Companies launched and spun off included a WiFi company that developed a concept for a flexible Wireless Internet Provider. Was used by cafe's small hotels, bars and members clubs in London and the UK. Hotspotted.com was the UK's top rated WiFi hotspot directory.
Bolt, IncProduct Architect - Mobile & Wireless
Mar. 2000 - Jun. 2001London, United Kingdom | New York, USADevelopment of SMS text message and other wireless applications for one of the world's first social networks. Creation of 'sticky' applications that allowed brands to engage with youth online and via their mobile phones.
UnileverNational Account Manager
Apr. 1997 - Apr. 1999Sydney, AustraliaResponsible for all Unilever Personal Products business (brands such as Lynx, Ponds, Dove, Sunsilk) at a National level including significant promotional spend. Provide support to state and territory account managers and sales and merchandising teams. • Grew sales while reducing promotional spending using state of the art analytics software as part of a project in conjunction with Coca Cola and Kimberly Clark. • Increased Unilever share of competitive categories.
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