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Work Background
ExoticcaGlobal Snr Brand Director
Feb. 2024Barcelona, Spain
Wallbox ChargersGlobal Director Brand and Creative & Content
Feb. 2022 - Feb. 2024Barcelona, Catalonia, Spain- Leading a creative team of 10 people
- Responsible for all global content creation/ campaign toolkits
- Responsible for all Social media strategy and content - Responsible for repositioning Wallbox brand - Strategy and Execution
PhilipsGlobal Marketing Director at Philips
Oct. 2019 - Feb. 2022Amsterdam Area, NetherlandsResponsible for providing and developing Consumer Marketing Strategies for Coffee Portfolio. Lead and support all consumer marketing efforts for Coffee (Roadmap creation to creative development), communicating the marketing plans to key stakeholders, and building awareness and positioning for our Coffee business. - Lead the development and creation of Global Brand positioning and communication platform for Coffee portfolio. - Develop Audience led Marketing Strategy for Coffee portfolio - Develop Audience personas to drive consumer centric proposition roadmap development, consumer engagement plans that are market relevant and support development of stand out creative for future propositions - Creation of product positioning and messaging based on brand positioning with product team to ensure differentiation of propositions in the market
- Establishing and driving consumer centric marketing and supporting the business to achieve business goals
- Responsible for Global A&P budget Philips Sustainability: Developed a communication strategy and roadmap to drive awareness of Philips sustainability initiatives
PhilipsGlobal Brand Creation Director - Male Grooming
Apr. 2017 - Sep. 2019Amsterdam Area, NetherlandsManage the development of global communication platform-based, brand and campaign advertising, and lead marketing communications strategy, creation and implementation. Lead a cross-functional team to plan and implement marketing communications, best-in-class global go-to-market strategies, creative concepts, and consumer-led campaigns. Manage marketing budget, prioritize projects based on market ROI and investment, strategic business processes and improvements. - Created and implemented new Male Grooming positioning and communications platform and launched new platform-based propositions and channel go-to-market plans - Collaborated with cross-functional teams in developing lead market communications strategies.
- Led development of global communication strategy for Next Gen Shaving portfolio which led to increase R&Rs - 4.7 stars and brand preference growth 32.4 to 33.9
KFC NederlandSenior Brand Manager (A.I)
Apr. 2016 - Dec. 2016Amsterdam Area, NetherlandsManaged and led internal and external 2H 2016 and 2017 brand planning and marketing calendar development and implementation. Led and collaborated with cross-functional teams (Product Development, Operations, Finance teams) in developing, testing, and launching new menu items, and with advertising and media agencies to structure new promotions. - Increased sales to 8% of sales mix with the introduction of new menu items. - Created and implemented successful KFC for Life and KFC Burrito promotions. - Standardised New Product Development (NPD) testing with new processes and improved WoW to build a 2017 product pipeline.
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