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Work Background
SynoptekCreative Director
Nov. 2022• Lead the growth and performance of Creative Services.
• Oversee brand and creative B2B marketing for Synoptek in North America and global markets.
• Collaborate closely with cross-functional marketing leadership (product, field, customer, content, event marketing, marketing ops).
• Identify new, innovative ways for Creative Services to support a diverse product range.
• Own creative and brand strategy, development, and execution across North American and global markets.
• Scale Creative Services to support a rapidly-growing product portfolio.
• Champion design thinking across marketing for efficiency, collaboration, and education (e.g., creative briefs, visual storytelling).
• Maintain high levels of design execution across diverse B2B/B2C marketing assets.
• Ensure Creative Services is operationally efficient, managing projects with speed, flexibility, and quality.
• Collaborate across the organization to ensure Creative Services helps drive meaningful business outcomes.
MRMCreative Director
Jul. 2017 - Sep. 2022Princeton, New Jersey, United States• Led and managed cross-functional teams across multiple verticals, with additional responsibility of overseeing the graphics services team and driving new business development. • Provided critical leadership, ensuring smooth creative team operations, promoting innovation, and nurturing strong client relationships. • Proficient in Veeva and AEM platforms, optimizing these tools for maximum impact. • Supported a diverse portfolio of brands, including BREO, ANORO, TRELEGY, NUCALA, BENLYSTA, FLU, BEXSERO (both US and Global), MENVEO (both US and Global), Havrix, GSKDirect, and LEQVIO CRM for HCP and DTC, as well as social media campaigns. • Committed to driving MRM and its clients to unparalleled success in the dynamic creative landscape.
Ogilvy CommonHealth WorldwideSVP Creative Director and Head of UX
Jan. 2013 - Feb. 2017Parsippany, NJ• Led a dynamic team of 12+ direct reports as the Digital Innovation Lead and Head of UX at Ogilvy Health, serving businesses in consumer products and pharmaceutical sectors globally. • Crafted and executed omni-channel customer experience programs, setting industry standards and making a lasting impact on audiences. • Shaped the agency’s approach to the digital landscape as the resolute champion of the agency’s digital
perspective. • Trusted consultant for clients and stakeholders, offering seasoned expertise to navigate the complex
digital landscape effectively. • Collaborated with prestigious brands including BMS, Bayer, Johnson and Johnson, Jansen and McNiel
Group, Pfizer, Amgen, Allergan, Novartis, Genentech/Roche, GSK, Helsin, Intercept, Otsuka, and Leo
Pharma. • Committed to driving innovation and excellence, elevating Ogilvy Health’s digital capabilities, and
delivering outstanding results for pharmaceutical and consumer product clients.
GSW WorldwideDigital Creative Consultant
Jun. 2012 - Dec. 2012New York, NY• Consulted on digital strategies and user experience at GSW Worldwide, emphasizing a deep
understanding of end-user behaviors and needs. • Brought big ideas and strategies to life through a multi-channel approach, marrying creative concepts with technical expertise.
RosettaAssociate Partner, VP Group Creative Director
Feb. 2011 - Jun. 2012Pinceton• Led and managed a team of 36+ creative professionals across 5 teams supporting Healthcare and Retail Verticals. • Crafted innovative solutions for complex marketing challenges, ensuring clients’ competitiveness. • Inspired and led teams, fostering a culture of creative excellence and continuously enhancing creative
capabilities. • Managed day-to-day operations of the Creative Department, including client presentations, nurturing
relationships, agency pitches, and overseeing diverse staff. • Collaborated with prestigious brands such as Novartis, BMS, Otsuka, Medley Health, Purdue, Lens Crafters, Allergan, Pilot Pen, Merck, and Forrest. • Expertise in Rx, OTC, and consumer categories and comprehensive knowledge of various media formats. • Committed to driving innovation, elevating brands, and delivering outstanding results for clients while
staying updated on emerging trends
Draft FCB HealthcareSVP, Creative Director, Digital
Feb. 2010 - Feb. 2011• Led a diverse team of 40+ professionals across multiple business segments and video/motion graphic
departments. • Focused on building strong brands with deep insights into consumer and HCP segments, ensuring
impactful creative solutions. • Achieved strategic execution, design excellence, and outstanding user experiences, delivering remarkable results for clients. • Oversaw all aspects of the Creative Department’s daily operations, including client presentations,
relationship building, agency pitches, and staff management. • Demonstrated adaptability and dedication by acting as interim Managing Director during a transitional
period, reinforcing the agency’s industry leadership.
MEplusYOU AgencyAssociate Creative Director
Jun. 2008 - Feb. 2010• Proven track record of innovative ideas and successful execution, driven by a passion for pushing creative boundaries. • Conceptualized and managed projects across imc2’s various disciplines, including online advertising, online campaigns, partnerships, and digital experiences. • Established and nurtured productive relationships with business leaders and senior clients, focusing on
new business development. • Provided leadership and inspiration to coworkers and clients, fostering a positive team environment.
Digitas HealthCreative, Director Design Studio
Jan. 2006 - Mar. 2008United States• Led company-wide creative design and development efforts, elevating pharmaceutical and biotechnology brands. • Collaborated with Creative Directors and Art Directors to translate strategic visions into actionable
proposals (RFPs) and manage resource allocation. • Managed a team of 21 in-house staff designers and up to 100 contractor hours per week, providing
creative direction, mentorship, and process development. • Orchestrated a Design Studio encompassing Motion Design, Print Design, Flash Design, and Rich Media
teams to support six business areas generating $58 Million in revenue. • Passionately drove innovation, redefined industry standards, and made a lasting impact on the brands
served, fostering growth and meaningful connections for pharmaceutical and biotechnology partners.
GSI CommerceGroup Art Director
Oct. 2003 - Sep. 2006United States• Executed creative strategy and online brand vision while overseeing day-to-day site maintenance for 30+ partners at GSI Commerce. • Managed a diverse team, including Designers, Web Developers, Producers/Traffic Coordinators,
Information Architects, and Creative Writers. • Led all design work, refreshes, emails, and hot-market events for Reebok, resulting in $8 million in sales in 2006 and ongoing growth. • Managed the Adidas account, a $15 million annual e-commerce business, handling daily designs, ad
marketing campaigns, site refreshes, and design strategy. • Developed a design strategy and led product promotion for Timberland, resulting in a $12 million online
business and the use of Flash Technology. • Led the creative efforts for the Rich Internet Application (RIA) Boot Studio, where Timberland launched its first online customization outdoor boot.
LenoxArt Director/Designer
Mar. 2000 - Oct. 2003United StatesReported directly to VP of Internet Operations in assessing and achieving the web centric business objectives. As Art Director my responsibilities included: proposal creation and delivery for new proposed site, project scope definition, visual site design and branding, project budgeting and staffing, client and vendor management as well as team project management. During this period the company grew from a $600K site a year to a multi-million dollar site. By hiring outside agencies I was able to supplement the staff with the necessary tools and skills. Developed a world class branded site for Lenox by combining information with e-commerce. Redesigned site won a Philly Gold Award for best e-commerce site.
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