Pixel506Paid Media Specialist
May. 2021 - Jan. 2022Costa RicaAs the day to day I am the point of contact for all the accounts, I act as an extension of the team to drive strategy, implement deliverables, and report on results. Assignments: • Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
• Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
• Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
• Compile monthly PPC & Paid Social Reports with an analysis of campaign performance.
• Set up Conversion Tracking & Retargeting Pixels Conduct in-depth competitive analysis within the industry.