Dana Raykovich - Marketing Agency Owner, Milk & Honey Marketing

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Work Background

Milk & Honey MarketingOwner & Creative Director

Jul. 2013Austin, Texas Area · HybridFractional CMO & Strategy: Develop and execute comprehensive marketing campaigns across digital and traditional channels, driving significant growth for clients, from OOH to OTT. Cross-Functional Collaboration: Partner with internal client teams, digital marketing, and stakeholders to ensure alignment and synergy across all marketing efforts. Custom Branding & Website Design: Provide custom branding and graphic design for all marketing materials and social channels. Create bespoke, SEO-optimized websites and landing pages, enhancing online presence and customer engagement. Team Leadership: Manage contractor teams and third-party relationships, fostering a collaborative environment and driving project success. Schedule a discovery call today & take the first step towards a healthier bottom line.

HireZUUCOO & Co-Founder

May. 2016 - May. 2019Austin, Texas AreaWe founded HireZUU with the mission of improving women's lives and becoming an important resource for startups and high growth companies that need quality contract work. HireZUU is a contract marketing resource dedicated to helping female professionals excel in their careers through motherhood and beyond, while also helping companies save on FTE costs. Our goal is to transform the way contractors and companies connect online--local vetted talent and white glove selection for virtual contract positions. HireZUU is headquartered in Austin, Texas. For more information, visit HireZUU.com.

Prelude FertilityMarketing Manager

Oct. 2013 - Dec. 2015Austin, Texas Area · HybridComprehensive Digital Marketing Plans: Supported and executed digital marketing strategies, managing channels, budgets, forecasts, and ROI projections to achieve corporate goals. Referral Network Growth: Increased referrals through strategic on-site visits and participation in key industry events, strengthening the referral network. Competitor Analysis & Content Creation: Monitored competitor activities, developed fresh content for websites and social media, and stayed updated on industry trends to inform marketing efforts.

Golden Hat FoundationMarketing Director

Oct. 2011 - Sep. 2013Austin, Texas Area · HybridStrategic Marketing Planning: Prepared and executed comprehensive marketing strategies, driving organizational growth and visibility. High-Profile Event Coordination: Organized major events, including Carnegie Hall benefit concerts and UN World Autism Awareness Day, achieving significant engagement and fundraising success. Creative Material Design: Designed executive presentations, brochures, flyers, event promotion materials, campaign graphics, press kits, e-newsletters, advertising, and social communication artwork. Innovative Campaign Development: Launched successful social media initiatives, increasing the fan base from 187 to over 7,000 in one year, and managed international development of interactive fundraising platforms. Collaborative Book Launch: Co-managed the international launch of "The Golden Hat: Talking Back to Autism" with Founder Kate Winslet and Simon & Schuster, enhancing the foundation's profile and outreach.

Cedar Park Regional Medical CenterMarketing Manager

May. 2008 - Sep. 2011On-siteStrategic Marketing Coordination: Managed corporate and local marketing initiatives across eight hospital service lines, four off-site clinics, eight employed physicians, and three affinity programs. Event Planning and Management: Planned, marketed, and managed community outreach screenings, affinity program events, and DocTalks, including large-scale events such as the Healthy Woman galas attended by over 800 women. Content and Media Management: Produced and maintained content and graphic design for six websites, designed custom logos, and co-directed print, online, and TV advertising campaigns. Community and Partnership Development: Launched and managed successful community affinity programs, built relationships with over 100 national and local business partners, and established the hospital's Pet Therapy Program.

FishBait MarketingMarketing Specialist

Jan. 2006 - Dec. 2008FishBait Marketing, LLC represents the stars of collegiate athletics, coaches, and Hall of Famers, as the marketing and promotions representative for their respective professional associations. Through these associations, the FishBait Marketing crew works to create and implement valued sponsorship programs which expose brands to millions of passionate and loyal sports fans culminating around some of college athletics’ most exciting events.

San Marcos ToyotaMarketing Coordinator & E-Leads Specialist

Aug. 2004 - May. 2006- Conceptualized and conducted multimedia advertising for on- and off-site event planning - Installed, launched and managed E-leads program software