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Network Power<100 people
Roles
🧨60%
Consulting
💸40%
Marketing
✨40%
Business Owner
Geos
🇪🇸20%
Spain
🇬🇧20%
United Kingdom
🇰🇿20%
Kazakhstan
Work Background
WE RUN YOUR BNBCo-Founder and CMO
Feb. 2025United States, Miami BeachAt We Run Your BnB, I lead the strategy behind brand growth, digital performance, and guest acquisition — combining data, automation, and storytelling to turn short-term rentals into high-performing hospitality businesses.
I co-founded the company to solve one clear problem: most hosts don’t have the time, tools, or marketing firepower to compete — we do it for them. From Meta Ads and SEO to pricing strategy, listing optimisation, and guest experience automation, we scale Airbnb and short-term rental portfolios with precision.
ID | Invincible DigitalDigital Growth Consultant | SEO, Paid Search, Paid Social and Web
Mar. 2020United KingdomAt Invincible Digital, we don’t dabble — we dominate.
We build data-driven growth systems for brands that want to scale fast and sustainably. Led by over 20 years of experience in performance marketing, we operate at the intersection of AI, Meta Ads, SEO, behavioural intelligence, and conversion-obsessed web architecture.
Our core focus:
Meta Ads strategy & execution powered by AI and human psychology
Scientific SEO — technical, content, and behavioural search architecture based on 100% of known ranking factors
Paid Search using granular intent mapping, data layering, and machine learning
High-converting landing pages and websites built for speed, persuasion, and performance
Advanced analytics with Google Analytics, GA4, Tag Manager, Search Console, Looker Studio (Data Studio), and beyond
E-commerce acceleration, lead gen systems, CRM workflows, and behavioural segmentation
We work with fast-growth D2C brands, elite service providers, SaaS companies, educators, financial platforms, and high-ticket enterprises — helping them unlock new revenue, increase LTV, and drive cost-efficient acquisition at scale.
Our clients have included:
NYT and USA Today Global Bestselling Authors
Global Beauty Brands
Luxury fashion brands scaling from £3M to £30M+
Specialist product companies growing from £800K to £5M in under 12 months
Wellness, fintech, and publishing brands unlocking profitable growth using behaviour-based funnels and AI targeting systems
If you’re looking for a vanilla agency, keep scrolling.
If you’re ready to weaponize your data, creative, and customer insights to drive domination — welcome to Invincible.
Indoor Cycling AcademyIndoor Cycling Coach | Fitness Studio Consultant
Mar. 2019At Indoor Cycling Academy, I lead with one belief: the body follows the mind — but only if you train both with intent.
As Founder and Master Coach, I design training systems that fuse elite sports coaching, human behaviour psychology, and physiological precision to create truly transformative cycling experiences. My approach is grounded in science, forged through competition, and refined through decades of coaching athletes and instructors around the world.
With a PhD in Human Behaviour, my coaching goes beyond performance metrics — I teach riders and coaches to understand the why behind movement, effort, resistance, and breakthrough. Whether it’s powering through a climb or crafting a soulful moment in a dark-lit studio, I train coaches to move people — mentally and physically.
My credentials extend from academia to the asphalt:
• 🏃♂️ 10km PB: 29:31 — elite pace, built through discipline and data
• 🗽 NYC Marathon PB: 2:27 — a race run with precision, heart, and strategy
• 🧠 Deep expertise in sports psychology, endurance physiology, and behavioural coaching
• 🎓 Educator and mentor to hundreds of RIDE, Spinning®, and performance instructors worldwide
At Indoor Cycling Academy, I co-develop the curriculum, train the trainers, and help studios worldwide build instruction teams rooted in mastery, music, and movement.
This isn’t just about teaching classes. It’s about building elite-level instruction for people who want more than a workout — they want to be changed.
Sweet AnalyticsDirector of Marketing Automation Technology & Co-Founder
Jun. 2017 - Jun. 2019London, United KingdomI am the founder of Sweet Analytics, a SaaS platform dedicated to empowering retailers and e-commerce proprietors by providing essential pillars crucial for business success: - Single Customer View: At Sweet Analytics, we've pioneered the most advanced Single Customer View, amalgamating diverse integrations to construct comprehensive customer profiles. Our platform captures every interaction, from website visits to cart additions, ensuring a holistic understanding of customer behavior. - The Tracker (My Innovation): I conceptualized and developed a proprietary technology, 'The Tracker,' revolutionizing the linkage between browsing behavior and advertising channels. This tool offers unbiased attribution, real-time interventions, and cross-device tracking, all encapsulated within a simple .js script. - Attribution (My Brainchild): Leveraging my attribution expertise, I collaborated with the development team in Poland and Spain to create multiple attribution models, including custom ones tailored for esteemed clients like VIVOBAREFOOT and Feather & Black. - Reporting: Our platform boasts a comprehensive suite of reports catering to all roles within businesses. From clear, reconciled sales reports to actionable marketing insights tailored for directors and account managers, our reporting system drives informed decision-making. My responsibilities encompass the daily operations at Sweet Analytics, involving negotiations, outlining requirements for the Sales and Development Teams, and steering the company towards continued success.
AdtypeDirector of International Growth
May. 2017 - Mar. 2020London, England, United KingdomI spearheaded a thriving, data-driven digital marketing agency, expanding its footprint across London, Rome, Sicily, Madrid, New York, and Paris. My multifaceted role encompassed generating business opportunities and leads across diverse teams and global locations. However, my commitment extended beyond acquiring clients. I personally nurtured each client relationship, ensuring their comprehensive understanding of our services and witnessing firsthand how our strategies fueled growth and amplified revenues. Here are some noteworthy clients I brought into our fold: - CR7 Denim (Ronaldo's Label)
- Shakira's Perfumes
- Maisons du Monde
- Freddie's Flowers
- Iron Man
- Abbot Pharmaceuticals
- El Corte Ingles
- Glo Science
- VIVOBAREFOOT
- Direct Line
- Verisure
- NHS
- B&B Italia
- Feather & Black
- Button & Sprung
Virgin ActiveGroup Fitness Instructor
Jan. 2016 - Dec. 2020London, England, United Kingdom
AdtypeDirector Of Business Development
Nov. 2012 - Apr. 2017London, United KingdomI held a pivotal role driving growth, fostering lucrative client partnerships, establishing a sterling reputation, and nurturing talent within our office. My strategic vision steered our office towards a swift and profitable international expansion. Client Relationships: I meticulously managed all facets of client relations, prioritizing client satisfaction, team cohesion, and sustaining high client profitability. Our exponential revenue growth year after year was a testament to this dedication, resulting in a cascade of referrals from one satisfied client to another. My client-centric approach positioned me as a trusted executive-level advisor, frequently engaging in board meetings. I offered impartial and astute perspectives on marketing, digital campaigns, and avenues for growth. I spearheaded the entire business development lifecycle – from identification to leadership, pitching, and ultimately winning new business opportunities.
GoogleSenior Business Process Management Consultant
Mar. 2005 - Oct. 2012London, Dublin, New York and Mountain ViewDuring my time at Google, I held various roles covering a wide range of projects. I was involved in multifaceted assignments spanning Senior Management, Ad Sales, video, and pioneering Artificial Intelligence (AI) initiatives. My key position involved overseeing Ad Sales projects, leading AI research efforts, and managing complex Change Management projects. In the Ad Sales sphere, I took on a leadership role, strategising to maximise revenue streams and bolster the company's market presence. Simultaneously, my involvement in AI research drove innovative projects, pushing the boundaries of advancement within Google's AI landscape. Furthermore, I led intricate Change Management projects, ensuring smooth transitions and adaptations within the organisation's structure. This varied role enabled me to apply my expertise across diverse areas, making significant contributions to Google's development and achievements.
Cobra Group of CompaniesMarketing And Advertising Manager
Sep. 2004 - Feb. 2005Greater New York City AreaThe Cobra Group is a sister company of Innovage (DS-MAX), specialising in business services and marketing of goods to consumers and businesses in over 25 countries. Recruited a team of 25 which led to the opening of a new office in Soho and a very profitable year for the team. Assisted clients like PizzaHut and AT&T grow their sales and deploy sales operations around the USA.
GoogleAlgorithm Specialist
Nov. 2002 - Jun. 2004Greater New York City Area and Mountain View, CACommenced my journey in Ad Sales, swiftly cultivating a keen interest in the realm of Automation and Algorithms aimed at enhancing operational efficiency and driving product sales. This initial foray evolved into an immersive involvement that left an indelible mark on my professional trajectory. My active participation in numerous releases for the Webmaster Console marked a pivotal phase, contributing significantly to the evolution of this essential tool. Additionally, my engagement extended to multiple iterations of algorithms, each iteration meticulously crafted and refined. These algorithms, crafted during my tenure, continue to be integral components powering operations and strategies within the company to this day. The experience gleaned from these endeavours solidified my passion for driving innovation, streamlining processes, and harnessing technology to achieve operational excellence and bolster product sales. This foundational journey continues to underpin my pursuit of advancements in the dynamic landscape of digital marketing and technology.
Group FitnessGroup Fitness Instructor
Jan. 2001 - Dec. 2007Manhattan, New York, United StatesBodyPump and Running Coach During this time I worked with a lot of well-known brands and studios delivering classes as a contractor
InnovAge CareersTeam Lead
May. 2000 - Sep. 2000Manhattan, New York CityInnovage (Previously known as DS-MAX) is one of the biggest business services company in the world. (Privately owned since the early '80s). Started with DS-MAX as a distributor and moved up the chain becoming a trainer and team leader in just 6 months. Diverse responsibilities: Responsible for staff recruitment and management, mentoring and training a team of up to 40 people. Learned valuable skills in advertising and product marketing campaign design and distribution.
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