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Business Owner
United Kingdom
Work Background
Indoor Cycling Instructor & Coach | Fitness Studio Consultant
Indoor Cycling AcademyIndoor Cycling Instructor & Coach | Fitness Studio Consultant
Mar. 2019Europe ยท On-siteAs a seasoned indoor cycling instructor and coach, I specialize in delivering dynamic and inclusive cycling classes while providing comprehensive coaching to fellow instructors. My expertise extends to training and consulting services, catering to fitness studios seeking to integrate rhythm-based spinning into their offerings. With a passion for creating engaging and challenging cycling experiences, I empower instructors with the skills to conduct classes that prioritize inclusivity, safety, and exhilaration. Through my coaching, I cultivate an environment where riders feel motivated, supported, and eager to achieve their fitness goals. Moreover, I offer specialized consulting services to boutique fitness studios keen on introducing rhythm-based spinning into their repertoire. My consultancy encompasses tailored on-site training and development packages designed to equip new studios with the tools to form and train their upcoming instructors effectively. My comprehensive training approach covers auditions, scoring methods, foundational training, and ongoing follow-ups to ensure consistent class quality even after my physical presence. By fostering a supportive learning environment, I enable studios to establish a strong foundation and maintain the integrity of rhythm-based spinning within their fitness offerings. Through my commitment to excellence and passion for enhancing indoor cycling experiences, I aim to elevate the standards of cycling instruction while empowering fitness studios to provide exceptional and captivating classes to their clientele.
Digital Growth Consultant | SEO, Paid Search, Paid Social and Web
AD | PerformanceDigital Growth Consultant | SEO, Paid Search, Paid Social and Web
Mar. 2020I bring over 20 years of expertise as a seasoned Business Marketing and Growth Consultant. My extensive experience encompasses a deep understanding of various industries, including retail, e-commerce, technology, manufacturing, healthcare, and finance. Moreover, I possess a profound knowledge base in utilising Google products such as Google Analytics, Google Search Console, Google Tag Manager, and Google Data Studio. Throughout my career, I've had the privilege of collaborating with diverse clients worldwide, aiding them in identifying growth avenues, optimising operations, and achieving sustainable success. My proficiency extends to verticals like Scientific SEO, where I delve into 100% of ranking factors, Paid Search, leveraging data mining for superior ROI, and Paid Social, employing proprietary algorithms rooted in human behaviour insights. I've consistently delivered measurable outcomes for my clients, ranging from boosting revenue and profit margins to streamlining processes and enhancing customer satisfaction. My consultancy approach is highly collaborative and tailored to meet the unique needs of each client. I work closely with stakeholders to identify key challenges and opportunities, develop custom strategies, and provide ongoing support to ensure successful implementation and execution. Whether you are a startup aiming to scale, a mid-sized company seeking operational and marketing optimisation, or a large corporation exploring new growth opportunities, I am committed to exceeding your expectations. If you seek a trusted partner well-versed in Google products and diverse verticals to help your business achieve sustainable growth and success, please don't hesitate to contact me. Your aspirations are our journey; together, let's pave the way to triumph and enduring growth.
Group Fitness Instructor
Virgin ActiveGroup Fitness Instructor
Jan. 2016 - Dec. 2020London, England, United Kingdom
Director of International Growth
AdtypeDirector of International Growth
May. 2017 - Mar. 2020London, England, United KingdomI spearheaded a thriving, data-driven digital marketing agency, expanding its footprint across London, Rome, Sicily, Madrid, New York, and Paris. My multifaceted role encompassed generating business opportunities and leads across diverse teams and global locations. However, my commitment extended beyond acquiring clients. I personally nurtured each client relationship, ensuring their comprehensive understanding of our services and witnessing firsthand how our strategies fueled growth and amplified revenues. Here are some noteworthy clients I brought into our fold: - CR7 Denim (Ronaldo's Label) - Shakira's Perfumes - Maisons du Monde - Freddie's Flowers - Iron Man - Abbot Pharmaceuticals - El Corte Ingles - Glo Science - VIVOBAREFOOT - Direct Line - Verisure - NHS - B&B Italia - Feather & Black - Button & Sprung
Director Of Business Development
AdtypeDirector Of Business Development
Nov. 2012 - Apr. 2017London, United KingdomI held a pivotal role driving growth, fostering lucrative client partnerships, establishing a sterling reputation, and nurturing talent within our office. My strategic vision steered our office towards a swift and profitable international expansion. Client Relationships: I meticulously managed all facets of client relations, prioritizing client satisfaction, team cohesion, and sustaining high client profitability. Our exponential revenue growth year after year was a testament to this dedication, resulting in a cascade of referrals from one satisfied client to another. My client-centric approach positioned me as a trusted executive-level advisor, frequently engaging in board meetings. I offered impartial and astute perspectives on marketing, digital campaigns, and avenues for growth. I spearheaded the entire business development lifecycle โ€“ from identification to leadership, pitching, and ultimately winning new business opportunities.
Director of Marketing Automation Technology & Co-Founder
Sweet AnalyticsDirector of Marketing Automation Technology & Co-Founder
Jun. 2017 - Jun. 2019London, United KingdomI am the founder of Sweet Analytics, a SaaS platform dedicated to empowering retailers and e-commerce proprietors by providing essential pillars crucial for business success: - Single Customer View: At Sweet Analytics, we've pioneered the most advanced Single Customer View, amalgamating diverse integrations to construct comprehensive customer profiles. Our platform captures every interaction, from website visits to cart additions, ensuring a holistic understanding of customer behavior. - The Tracker (My Innovation): I conceptualized and developed a proprietary technology, 'The Tracker,' revolutionizing the linkage between browsing behavior and advertising channels. This tool offers unbiased attribution, real-time interventions, and cross-device tracking, all encapsulated within a simple .js script. - Attribution (My Brainchild): Leveraging my attribution expertise, I collaborated with the development team in Poland and Spain to create multiple attribution models, including custom ones tailored for esteemed clients like VIVOBAREFOOT and Feather & Black. - Reporting: Our platform boasts a comprehensive suite of reports catering to all roles within businesses. From clear, reconciled sales reports to actionable marketing insights tailored for directors and account managers, our reporting system drives informed decision-making. My responsibilities encompass the daily operations at Sweet Analytics, involving negotiations, outlining requirements for the Sales and Development Teams, and steering the company towards continued success.
Senior Business Process Management Consultant
GoogleSenior Business Process Management Consultant
Mar. 2005 - Oct. 2012London, Dublin, New York and Mountain ViewDuring my time at Google, I held various roles covering a wide range of projects. I was involved in multifaceted assignments spanning Senior Management, Ad Sales, video, and pioneering Artificial Intelligence (AI) initiatives. My key position involved overseeing Ad Sales projects, leading AI research efforts, and managing complex Change Management projects. In the Ad Sales sphere, I took on a leadership role, strategising to maximise revenue streams and bolster the company's market presence. Simultaneously, my involvement in AI research drove innovative projects, pushing the boundaries of advancement within Google's AI landscape. Furthermore, I led intricate Change Management projects, ensuring smooth transitions and adaptations within the organisation's structure. This varied role enabled me to apply my expertise across diverse areas, making significant contributions to Google's development and achievements.
Algorithm Specialist
GoogleAlgorithm Specialist
Nov. 2002 - Jun. 2004Greater New York City Area and Mountain View, CACommenced my journey in Ad Sales, swiftly cultivating a keen interest in the realm of Automation and Algorithms aimed at enhancing operational efficiency and driving product sales. This initial foray evolved into an immersive involvement that left an indelible mark on my professional trajectory. My active participation in numerous releases for the Webmaster Console marked a pivotal phase, contributing significantly to the evolution of this essential tool. Additionally, my engagement extended to multiple iterations of algorithms, each iteration meticulously crafted and refined. These algorithms, crafted during my tenure, continue to be integral components powering operations and strategies within the company to this day. The experience gleaned from these endeavours solidified my passion for driving innovation, streamlining processes, and harnessing technology to achieve operational excellence and bolster product sales. This foundational journey continues to underpin my pursuit of advancements in the dynamic landscape of digital marketing and technology.
Group Fitness Instructor
Group FitnessGroup Fitness Instructor
Jan. 2001 - Dec. 2007Manhattan, New York, United StatesBodyPump and Running Coach During this time I worked with a lot of well-known brands and studios delivering classes as a contractor
Marketing And Advertising Manager
Cobra Group of CompaniesMarketing And Advertising Manager
Sep. 2004 - Feb. 2005Greater New York City AreaThe Cobra Group is a sister company of Innovage (DS-MAX), specialising in business services and marketing of goods to consumers and businesses in over 25 countries. Recruited a team of 25 which led to the opening of a new office in Soho and a very profitable year for the team. Assisted clients like PizzaHut and AT&T grow their sales and deploy sales operations around the USA.
Team Lead
InnovAge CareersTeam Lead
May. 2000 - Sep. 2000Manhattan, New York CityInnovage (Previously known as DS-MAX) is one of the biggest business services company in the world. (Privately owned since the early '80s). Started with DS-MAX as a distributor and moved up the chain becoming a trainer and team leader in just 6 months. Diverse responsibilities: Responsible for staff recruitment and management, mentoring and training a team of up to 40 people. Learned valuable skills in advertising and product marketing campaign design and distribution.


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