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Work Background
The Creative GooseOwner
Dec. 2020South Africa
Barloworld Motor RetailDigital Marketing and Communications Manager
Aug. 2013 - Dec. 2020Clearwater Office ParkManaging, updating, maintaining 43 dealership websites' content. Content Management in WordPress. Design in CorelDRAW. Build brand campaigns and strategies. Working with SEO and Google Adwords.
Managing, updating and maintaining social media platforms. Formulation of social media strategies and plans. Monthly analysing and reporting on digital platforms' performance. Organise internal and external customer events. Enforce corporate identity standards. Manage sponsorships. Write and edit of inhouse publication and bulletins. Manage a team of digital coordinators.
Barloworld Motor Retail SABrand Manager
Mar. 2011 - Jul. 2013Isando- Developing and enforcing corporate identity standards
- Designing and distributing of of e-platform communication and marketing, such as intranet, email communication, mobile marketing, bulletins, company briefs
- Overseeing, organising and planning internal functions and award ceremonies from start to finish
- Developing Brand DNA’s and platforms for each brand
- Writing and producing an In-house publication
- Champion of Barloworld Motor Retail Corporate Identity
- Writing marketing plans for the motor dealerships
- Involved and handling the marketing budget
- Above the line: such as billboard adverts, road signs, TV and Radio. - Below the line: Such as flyers, brochures and adverts to our customer base. Print advertising in all mediums.
- Involvement with the development of new dealership web sites.
- Customer events – Organising Conferences, Golf Days, Customer Getaways from start to finish
- Sponsorships Strategy – Sponsoring Miss SA’s vehicle and the Pumas Rugby Team. Involved in legalities and leveraging of sponsorship
- Joint ventures and Cross Promotions
- Black Diamond Initiatives
Barloworld Motor RetailTrainee Brand Manager
Jun. 2010 - Mar. 2011Isando- Checking CI, designing and sending out of e-platform communication and marketing, such as intranet, email communication, mobile marketing, bulletins, company briefs
- Organising internal functions and awards
- Developing Brand DNA’s and platforms for each brand
- Producing an In-house publication
- Champion of Barloworld Motor Retail Corporate Identity
- Writing marketing plans for the dealerships
- Involved and handling the marketing budget
- Above the line such as billboard adverts, road signs, TV and Radio. - Below the line: Such as flyers and adverts to our customer base. Print advertising
- Involvement with the development of new dealership web sites
- Events – Organising Conferences, Golf Days, Customer Getaways etc
- Sponsorships Strategy – Sponsoring Miss SA’s vehicle and the Pumas Rugby Team.
- Joint ventures and Cross Promotions
- Black Diamond Approaches
Barloworld Fleet MarketingInternal Marketer
Jan. 2007 - Jun. 2008IsandoFleet and Retail Sales for Barloworld Fleet Marketing.
- Above the line: such as billboard adverts, road signs, TV and Radio. - Below the line: Such as flyers, brochures and adverts to our customer base. Print advertising in all mediums.
- Involvement with the development of new dealership web sites.
- Customer events – Organising Conferences, Golf Days, Customer Getaways from start to finish
- Sponsorships Strategy – Sponsoring Miss SA’s vehicle and the Pumas Rugby Team. Involved in legalities and leveraging of sponsorship
- Joint ventures and Cross Promotions
- Black Diamond Initiatives
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