Mike Terry - Business Development Leader, Core Digital Consulting

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Work Background

Core Digital ConsultingConsultant

Aug. 2023Core is a digital, creative and marketing consultancy. Utilizing a national network of senior level associates from over 25 years of digital, sales, marketing and creative experience to fulfill the creative and marketing goals for SMBs, start-ups and associations.

Code3Director, Business Development

May. 2022 - Aug. 2023Code3 gives brands an advantage on every digital platform, from Amazon to TikTok. Clients closed include a2 Milk, Centr, X Games, eos, Inspire Fitness, Kimbo Coffee & Medifast.

Anvil Media, Inc.Vice President of Business Development

May. 2013 - May. 2022Portland, Oregon AreaAccount management, business development, strategic planning, branding, account management, recruiting, digital marketing and marketing plan development. New clients included GE, 7-Eleven, Thermo Fisher Scientific, Portland State University, TSA Pre-Check and SakeOne, among others.

Pinnacle Marketing Group (PMG)Account Director

Oct. 2011 - May. 2013Portland, Oregon AreaProvided advertising and marketing consulting for clients in the mobile and technology categories, including Samsung, Verizon, AT&T, HTC, Rhapsody, T-Mobile, and NEC. Directed new business development and significantly increased agency revenue. Developed new service offerings for the agency that increased incremental revenue; new services included were integrated marketing, product marketing, website development and branding. 100% outbound business development.

Portland Advertising FederationBoard Member: Membership Committee

Jul. 2006 - Jan. 2012Portland, Oregon AreaMembership and Fundraising committees.

Magneto Brand AdvertisingAccount Director

Feb. 2005 - Oct. 2011Portland, Oregon AreaDeveloped and implemented both traditional and interactive marketing and advertising campaigns for $100 million to $1.2 billion companies. Product launch campaigns included lead generation and conversion, product/service launch, event marketing and product/service awareness. Role included new business development which resulted in new clients including NW Natural, Argyle Winery, Sub Rosa Spirits, Sage Software, United Way, The Street of Dreams and M Financial. Marketing and advertising consulting included brand development, brand advertising, digital marketing and advertising and integrated marketing campaign development and deployment. 100% outbound business development.

Riley WeissAccount Director

Oct. 2003 - Feb. 2005Portland, Oregon AreaRole included new business development, marketing and advertising consulting and account management. New business development resulted in new clients including InFocus, M Financial, Intel, Insight Distribution Software, CoAxis, Tektronix and Key Bank. 75% outbound business development, 25% inbound.

CMDSenior Account Executive

Jun. 2002 - Oct. 2003Portland, Oregon AreaProvided marketing and advertising consulting to B2B and technology clients.

Young & Roehr GroupSenior Account Executive

Nov. 2000 - Jun. 2002Portland, Oregon AreaProvided strategic marketing and advertising consulting on POVA, ESI and The Standard. Member of 3 person new business development team and brought life and energy to an agency that needed it.

Elvis & BonaparteSenior Account Executive

Sep. 1999 - Nov. 2000Portland, Oregon AreaWorked on national branding campaigns for Driveway.com and several Internet start-ups including Learning.com, Digital Planet, Thinkware and Verde.

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