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Work Background
One on OneMarketing Manager
Nov. 2022Kingston, Kingston, JamaicaOne on One Educational Services is an ed-tech company that provides online training and learning solutions for businesses, individuals, and governments. In my role as Marketing Manager, I have: - Generated US$50,000 in new leads by implementing targeted marketing campaigns resulting in increased brand visibility. - Started a video podcast series with over 2,000 YouTube views, 200+ audio downloads, and long-term relationships built with key stakeholders.
- Boosted website traffic by 30% by creating engaging blog posts that captured the audience's attention.
- Increased brand awareness through event sponsorship.
- Collaborated with the marketing team to increase brand exposure at Expo Jamaica.
- Created case studies that explain the impact One on One has had on clients' business outcomes.
- Used content repurposing to enhance the company's social media feeds.
- Generated 50% more leads through strategic targeting and optimization of paid ad campaigns on Meta and LinkedIn.
CEM Writing ServicesChief Executive Officer
Jun. 2018Mandeville, JamaicaI help SMEs increase their online visibility using a strong content strategy. More than 200 clients have hired me as a content writer over the past 10+ years. I have also worked with clients as a content marketing consultant who does writing, video production and creation, and podcast development. My clients are pleased with my work ethic and ability to generate results. I take the time to get to know my clients and understand what they need from the content I create for them. This personalised experience makes a world of difference in building lasting client relationships. No two clients are the same. My aim is to help each client achieve his or her content goals.
CEM Writing ServicesContent Strategist
Jun. 2018
CEM Writing ServicesMarketing Content Manager
Jun. 2018
CEM Writing ServicesContent Marketer
Jun. 2018
Success Lifestyle MagazineFounder
Jun. 2018 - Jun. 2021I started this magazine to help Jamaican small business owners understand how to start successful businesses. I have responsibilities as Chief Editor, but I have additional responsibilities as Founder. These include:
1. Managing the magazine’s YouTube channel
2. Building relationships with entrepreneurs 3. Managing the magazine’s social media pages
Success Lifestyle MagazineChief Editor
Jun. 2018 - Jun. 2021I manage a small group of writers and one graphic designer. My roles include:
1. Collaborating with them to find ideas for both the magazine and website
2.Providing feedback on article drafts
3. Editing and proofreading articles
4. Approving magazine designs
Mt. St. Joseph Catholic High SchoolMathematics Teacher and Examinations Coordinator
Aug. 2014 - Aug. 2019As a Mathematics teacher, I was charged with the responsibility of developing fundamental Mathematics principles in grade 7, 10 and 11 students. This required a great deal of creativity. Additionally, my active listening, conflict resolution, and interpersonal skills were heightened through my responsibilities as both a teacher and the Examinations Coordinator. My primary roles as Examinations Coordinator were to direct external examination registration and preparation as well as manage internal examinations. This required strong time management and project management skills. It also required meticulous effort.
Edwin Allen HighMathematics Teacher
Sep. 2013 - Aug. 2014I taught students at the grade seven and grade ten levels.
Manchester High SchoolMathematics Teacher
Sep. 2012 - May. 2013I taught students from the grade seven to grade eleven levels.
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