Western Governors UniversityDigital Marketing Manager
Nov. 2022 - Feb. 2024Salt Lake City Metropolitan AreaAt WGU Academy, I lead the development and execution of strategic digital marketing campaigns designed to boost student enrollment and engagement. This role requires a blend of creativity, analytical skills, and a deep understanding of the digital marketing landscape. My key responsibilities and achievements include: *Creating and implementing robust marketing strategies that leverage Email Marketing, SEO, Web Design, UX/UI, and Social Media Marketing.
*Monitoring and analyzing campaign performance to inform data-driven adjustments and improve ROI.
*Leading web design and UX/UI initiatives to enhance the user journey and foster greater engagement.
*Effectively communicating WGU Academy's value proposition to our target audiences, thereby driving action and engagement.
*Successfully driving consistent growth in student enrollment through strategic digital marketing initiatives.