Chris Cook - Digital marketing Director, Jack Carr

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Work Background

Jack Carr USADirector of Digital Marketing

Feb. 2024On-site

Western Governors UniversityDigital Marketing Manager

Nov. 2022 - Feb. 2024Salt Lake City Metropolitan AreaAt WGU Academy, I lead the development and execution of strategic digital marketing campaigns designed to boost student enrollment and engagement. This role requires a blend of creativity, analytical skills, and a deep understanding of the digital marketing landscape. My key responsibilities and achievements include: *Creating and implementing robust marketing strategies that leverage Email Marketing, SEO, Web Design, UX/UI, and Social Media Marketing. *Monitoring and analyzing campaign performance to inform data-driven adjustments and improve ROI. *Leading web design and UX/UI initiatives to enhance the user journey and foster greater engagement. *Effectively communicating WGU Academy's value proposition to our target audiences, thereby driving action and engagement. *Successfully driving consistent growth in student enrollment through strategic digital marketing initiatives.

InsCipherProduct Marketing Manager

Feb. 2022 - Oct. 2022Pleasant Grove, Utah, United States*Researched and analyzed customer needs and preferences to develop marketing strategies *Planned and coordinated marketing campaigns and events to promote products and services *Developed and implemented marketing plans and objectives in line with company goals *Analyzed market trends and identified opportunities for new products and services *Prepared reports on marketing metrics and provided insights into key data points. *Planned and scheduled tradeshows.

doTERRA International LLCAssociate Product Marketing /Brand Manager

Feb. 2019 - Jul. 2021Pleasant Grove, Utah, United States* Launched over 40 Products in 1.6 Years. * Generated over $120 Million in product revenue to date. * Established Marketing Campaigns. * Conducted consumer research utilizing UX research strategies and online experimentation software. * Led Market Research and competitive analysis. * Presented SWOT analysis and Business Cases to Senior Directors and Executive Teams.

FreshLimeMarketing Specialist

Aug. 2017 - Mar. 2019Lehi* Increased Email open rates from 17%-54% * Built and designed 40 converting websites in 1 year * Managed Facebook ad accounts with over $300K in ad spend * Elevated the performance of 100 small business local ad listings.