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Work Background
Flower Song LAFounder, Creative Director
Jun. 2023Los Angeles Metropolitan Area · On-siteA passion project, side hustle and labor of love. A little bit floristry, a little bit rock & roll, Flower Song LA believes in the magic of tiny details, and their ability to spark joy at a time when we need every joyful moment we can get. Through sustainable, head-turning design, our floral installations and arrangements for brand events, sets, hospitality/retail venues and private clients aims to make imaginations dance. This, is Flower Song. We're stoked you're here and we're ready to rock with you. ⚡️
Songsaa HawaiiAdvisor
Apr. 2023RemoteAt Songsaa Hawaii we are creating the products we want to see in the world as a reflection of the way we live; naturally as possible, with intention and love. We know without a doubt that true wealth is our greatest health. We believe authentic beauty exudes when we are aligned with nature, our core values and our heart's song. We take care of our minds, bodies, hearts and spirits everyday, as a way of being.
SALT XCExecutive Creative Director
Aug. 2022 - Apr. 2023Los Angeles Metropolitan Area · RemoteLed US creative for Anheuser Busch (Cutwater, Hooptea, Kona) and CocaCola (smartwater alkaline) XM/experiential and content projects.
Day One AgencyVP of Story
Jan. 2022 - Jul. 2022Los Angeles Metropolitan Area · HybridLed content development and story for American Express & Delta Airlines on an AR experience / tour of the retired 747 that created Amex's new Delta Reserve Card. Led social content and creative development and strategy for Beam Suntory's Tres Generaciones Tequila brand relaunch.
DesignitCreative Director Copy
Feb. 2021 - Dec. 2021RemoteFreelance Creative Director, Copy for Webex, Microsoft, Kindred and agency brand redesign.
Tishman SpeyerSocial, Content & Creative Consultant
Sep. 2020United States · Remote
KnownCreative Strategist
Feb. 2020 - Oct. 2020Los Angeles Metropolitan Area · HybridFreelance Creative and Social strategy for new biz dev, the launch of HBO Max, Rockefeller Center, Netflix and TBS.
Fusion Media GroupExecutive Creative Director (Onion Labs, Studio@Gizmodo)
Feb. 2018 - Sep. 2019Greater Los Angeles AreaOversaw two award winning content studios: The Onion Labs and Studio@Gizmodo, as well as the design team, the events team and the creative operations team. Led the development and production of premium entertainment for brands including original video, podcast and film.
Sony Music EntertainmentHead of Branded Entertainment - Astronauts Wanted, No Experience Necessary
Jan. 2016 - Dec. 2018Greater Los Angeles AreaAstronauts Wanted was a youth-focused content development and IP company who creates premium programming that puts story first while tapping the zeitgeist of the youth experience. Astronauts Wanted was a joint venture between Judy McGrath, former Chairperson/CEO MTV Networks, and Sony Music Entertainment. - Head of Branded Division and lead creative for brand powered productions
- Led content strategy and concept development from idea to execution
- Oversaw generational research efforts
- Spearheaded industry events & company marketing
Studio71, LPHead of Creative Lab
Jan. 2015 - Dec. 2016Greater Los Angeles Area- Developed the team architecture and processes for a full-service creative studio and content strategy department, internally dubbed the "Creative Lab"
- Led a large team consisting of 4 key capabilities: Creative, Marketing, Strategy & Channel Services (Optimization/Analytics/Reporting); hired, mentored and trained all staff in their individual discipline
- Reported to CEO and led new business development/creative pitches for all work pertaining to long-term content strategy and the creation of original branded entertainment
- Provided in-depth strategic analysis and insight to top-tier influencer talent
- Clients included Anheuser-Busch, Esteé Lauder Companies (Smashbox, Glamglow), NBCU (Tonight Show w/Jimmy Fallon, Meredith Viera Show, 'Harry'), Spike TV's Lip Sync Battle, MTV Braless and several others
DigitasLBi_USVP Social.Content + Creative Strategy
Jan. 2014 - Aug. 2015Greater New York City Area- Led Creative, Audience & Content Strategy from concept development to execution
- Collaborated with SVP on staffing, training, team structure & agency product development
- Guides creative, media, analytics, account & production teams with strategy & execution
- Led influencer integration efforts on several campaigns
- Creator & Executive Producer of first agency podcast, Sometimes On
- Clients Include: American Express, Travelers, Comcast, Accenture, L’Oreal USA (L’Oreal Paris, Lancome, Maybeline, Garnier & ~20 other brands)
DDBDirector of Social Media
Jan. 2012 - Dec. 2014Greater New York City Area- Developed team offering, architecture and processes; grew department from team of two to a team of ten in one year; responsible for staffing, management and resourcing of all team members
- Led efforts on the first ever content series and influencer programs for the agency's legacy clients; participated in the beta of YouTube's Creator Program for brands - Spearheaded integrated social creative strategy and development across all digital clients- advised on creative against traditional efforts to ensure best outcomes for digital companion content
- Oversaw social creative copy edit
- Assisted and guided creative, account, UX, and production teams with project execution
- Acted as an educator, providing information sessions to internal teams and clients on emerging trends, industry news, potential opportunities and best practices
- Maintained relationships with partner agencies and vendors; advised on media buys
- Introduced Social Listening and Research to the agency, monetizing that offering to multiple clients; advised on analytics reporting and processes- reflected learnings in all creative executions
Night AgencySocial Media Strategist, Copywriter
May. 2011 - Apr. 2012Greater New York City Area- Created and implemented fully integrated digital and social media campaigns; spearheaded planning and creative development/strategy
- Copywriter for social and digital content
- Worked directly under Executive Creative Director in the ideation of creative concepts across all brands
- Curated brand voice and content for brands across various digital channels
- Provided social media training and best practice guides to clients
- Worked with clients and partner agencies to align ongoing marketing efforts
- Traveled extensively, leading international efforts & communications w/ South American clients
- Played key role in the planning and execution of new business research and pitches
- Provided in-depth research, analysis and reporting on brand analytics
Bainbridge & KnightCopywriter, Digital Marketing
Oct. 2010 - Apr. 2011New York, New York, United States
Self EmployedCopywriter, Creative Consultant
Jun. 2006 - Oct. 2010New York City Metropolitan Area
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