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Work Background
SSCG Media GroupAssociate Media Director
Mar. 2022•Lead the strategic planning and execution of media campaigns for pharmaceutical clients, ensuring alignment with client goals and driving annual media spend of $20M+
•Collaborate across creative, analytics, and client services teams to develop and implement innovative media strategies that maximize client ROI
•Manage large media budgets of $1M+ monthly and negotiate effectively with media vendors to secure optimal placements and cost efficiencies
•Mentor and guide junior team members, creating a collaborative environment while presenting strategic insights and performance reports to enhance campaign effectiveness
•Lead cross-departmental trainings to share best practices and techniques, promoting skill development in media planning and optimization among team members to improve campaign execution and client satisfaction
•Promote a client-centric approach by establishing feedback loops and reviews with client teams, proactively adjusting media strategies and ensuring campaigns consistently exceed client expectations and KPIs
Hedy & HoppPaid Media Lead
Oct. 2020 - Mar. 2022•Developed multi-channel paid media campaigns, optimizing strategies across paid search, social, and programmatic display to drive brand awareness and generate 15% YoY budget growth
•Collaborated with cross-functional teams to create targeted, data-driven campaigns, ensuring alignment with business objectives and maximizing ROI by continuously refining audience targeting and messaging
•Managed end-to-end campaign optimization, leveraging analytics to assess performance, adapt strategies, and refine tactics, resulting in measurable improvements in lead generation and audience engagement
•Adapted campaign strategies in response to evolving market needs, ensuring compliance and integration with broader marketing initiatives to enhance the effectiveness of client outreach efforts
•Led brainstorming sessions to align media strategies with broader marketing and brand initiatives, ensuring team members contributed insights to create more cohesive and effective campaign messaging
•Oversaw performance review meetings with junior team members, providing feedback and fostering an environment of continuous improvement and learning to improve team efficiency and campaign outcomes
MerkleSenior Media Analyst
Dec. 2019 - Mar. 2021Culver City, California•Analyzed media campaign performance to provide insights that led to the optimization of cross-channel marketing strategies and increased ROI for client campaigns with a $1M+ monthly media spend
•Improved e-commerce campaigns by leveraging performance data and industry trends to enhance campaign targeting and ensure alignment with client objectives
•Managed and optimized digital media channels, consistently tracking KPIs and adjusting strategies to maximize results across platforms
•Provided detailed media performance reports and recommendations to clients, translating data into insights that informed strategic decisions and improved overall marketing effectiveness
DSC LogisticsCustomer Operations Specialist
Feb. 2019 - Dec. 2019Des Plaines, Illinois•Managed day-to-day customer accounts, ensuring proactive communication and issue resolution to maintain strong relationships and improve customer satisfaction
•Coordinated order processing and ensured on-time shipment, meeting all service level agreements and addressing customer changes or requests to optimize order flow
•Analyzed sales forecasts to identify gaps between supply and demand, implementing strategies to align inventory with customer needs
Hedy & HoppPaid Media Specialist
Nov. 2017 - Jan. 2019Chesterfield, MO•Executed comprehensive digital advertising campaigns across Google Ads, Facebook, and Instagram, driving targeted traffic and improving ROI through strategic ad placement and continuous optimization
•Optimized paid media budgets, ensuring efficient allocation of resources to meet client objectives and maximize campaign performance within budget constraints
•Conducted keyword research, audience segmentation, and ad group testing to refine targeting strategies, significantly enhancing ad relevance and achieving measurable improvements in click-through rates and conversions
•Collaborated with marketing teams to align paid media strategies with overall marketing goals, providing insights and recommendations to enhance performance
Mindstream MediaMedia Specialist
Jun. 2016 - Oct. 2017Greater St. Louis Area•Developed multi-channel media campaigns, aligning with clients’ strategic goals to enhance brand reach and engagement across platforms and achieve measurable increases in KPIs
•Collaborated with cross-functional teams to manage media buys and optimize campaign performance, leveraging data insights to adjust strategies and maximize ROI
•Analyzed performance metrics to refine campaign elements, consistently achieving cost efficiency and alignment with client expectations for high-impact results in brand campaigns
MUGSYS PUBMarketing Intern
Aug. 2015 - Dec. 2015Bloomington/Normal, Illinois Area• Developed and executed sales promotions
• Collaborated with management in running social media accounts
• Developed a market strategy
• Designed and ordered merchandise through one-on-one purchasing
• Designed and distributed marketing materials
• Interviewed and hired workers for promotional events
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