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Work Background
YEA Yeşilyurt Engineering ArchitectureCo-Founder & CMO
Apr. 2023Istanbul, Turkey• Company Culture & Team Building
• Driving business development and advertising initiatives, • Mentoring & Coaching, to help employees develop their skills and knowledge, and in particular their
customer relations skills, • Working for improve the company's growth its reach to new markets. • Making and executing Administrative Decisions,
• A+ Customer relationship management.
• Contributes to increased profitability and long-term success,
Zeren GroupCorporate Communications Director
Sep. 2022 - May. 2023Istanbul, Turkey• Corporate Communications Director of All International Companies within the Group
• Marketing Communication Management & Brand Management & Dijital Marketing Management
• An entrepreneurial, brand-minded marketing with experience in a B2B environment .
STAUBLIHead Of Corporate Communications
Mar. 2018 - Sep. 2022Istanbul, TurkeyPart of the leadership team, full ownership of the Turkey Marketing-Communication.
• Managing of 4 divisions communication and marketing activities. >Robotics, Fluid Connectors, Electrical Connectors and Textile
• Establishing and conducting corporate sustainability initiatives of the Company.
• Developing and implementing new projects within the whole group Company.
• Helping the business leadership drive critical messages and achieve change through proactive communications.
• Responsible for ongoing digital transformation process in coordination with executive committee & regarding departments
Forbo Flooring SystemsMarketing Communications Manager
Jun. 2014 - Mar. 2018• Actively involved in a start-up company from early stage.
• Managing and working closely with Forbo’s international business units to maximize market exposure and to improve brand awareness.
• Work closely with cross functional teams across the organization to establish internal processes.
• Managing all marketing and communication activities budget as well as responsible of product sampling. Key responsibilities include: • Budgeting & Strategy Planning. Planning the Company’s annual marketing and communications budget as well as managing the company’s annual marketing strategy. (MARCOM and A&P)
As well as designing Forbo corporate growth strategy plan. • Event Management. Organization of special events including architectural factory visits, technical material trainings and product launches.
Participation in the exhibitions (building fair and symposiums), managing the process. • Third Party Management / Media Buying.
Management of PR and social media agencies to ensure creative and effective marketing. Management of both national and international advertising agencies to build corporate communication strategy (e.g., corporate website, SEO, online/ offline medias, architectural and construction platforms, press activities..) as well as implementing product campaigns. • Content Management.
Creating, updating and developing marketing collateral including corporate and product/segment presentations, brochures and technical sheets, and sales tools with input from product marketing and product management. • Brand & Product Management.
Providing source data for product line communications by defining product marketing communication objectives. • Sampling Planning Management.
Leading product samples’ production and distribution.
As well as optimization of distributor channels marketing communications material's efficiency.
Leroy MerlinPurchasing-Marketing, Product Executive
Jan. 2011 - May. 2014Managed 35% of the company turnover and more than 12.000 SKU’s with 95 suppliers. • Defining marketing and sales strategies of 3 product groups. Followed up the retail market, economic conditions and reacted dynamically with updated the commercial strategies (Promotional deals, competitive price implementations..). Built the pricing strategy of the category in accordance with corporate financial goals. Maximized sale opportunities, managed sales team, implemented relevant action plan and adoption of selected marketing and sales strategies to stores. • Purchasing Management. Negotiated with suppliers for yearly legal contracts and managed buying prices.Managed of annual purchasing budget in accordance with corporate financial goals. Elaboration of purchasing and supply chain strategy. Supplier efficiency analysis (margin, turnover, payment terms..). Executed of annual discount returns, control of calculations of total purchase and turnover accordingly to the contracts. • Product/Brand Management.
Analyzed and evaluated the monthly turnover of product group profits and sales performance reports of the product ranges. Controlled and managed stock level and distribution in the manner of purchasing organization. Developed and executed brand strategy to meet brand's objectives and client segment requirements.
Optimized the commercialization of the products in sales point by using pedagogical tools and training activities. Product implementation in the manner of professional merchandising. Leaded brand management process (Forecasting, pricing, product launch, brand positioning, promotional activities, market and competitor analysis). • Project Managements. Marketing Campaigns, Price Policy, Store openings, Web Site, Business to Business, IT Project (Phenix Software) and Commercial Operations.
DO&CO Airline Catering , IstanbulIntern - Sales and Marketing Department
Jul. 2009 - Aug. 2009• Collected and analysed national & international market information.
• Prepared and followed up of the reports of Airline Companies in terms of Catering market competition.
• Identified customer needs and trends, presented the Turkish DO&CO kitchen and service features to customers appropriately and effectively.
• Supervised and Reported hot&cold kitchen service of Turkish Airlines.
• Supported processes through stock control, trays and packaging.
• Internship report on “Internal Organizational Communication and Behaviour of Turkish DO&CO Company”.
Electrolux AEG , IstanbulIntern - Finance Department
Jul. 2006 - Aug. 2006• Ensured effective communication with other departments for collection of accurate and timely information to be used in reporting, and planning.
• Assisted Sales Department for market research, local bank communications and as well as HR Department.
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