Leroy MerlinPurchasing-Marketing, Product Executive
Jan. 2011 - May. 2014Managed 35% of the company turnover and more than 12.000 SKU’s with 95 suppliers. • Defining marketing and sales strategies of 3 product groups. Followed up the retail market, economic conditions and reacted dynamically with updated the commercial strategies (Promotional deals, competitive price implementations..). Built the pricing strategy of the category in accordance with corporate financial goals. Maximized sale opportunities, managed sales team, implemented relevant action plan and adoption of selected marketing and sales strategies to stores. • Purchasing Management. Negotiated with suppliers for yearly legal contracts and managed buying prices.Managed of annual purchasing budget in accordance with corporate financial goals. Elaboration of purchasing and supply chain strategy. Supplier efficiency analysis (margin, turnover, payment terms..). Executed of annual discount returns, control of calculations of total purchase and turnover accordingly to the contracts. • Product/Brand Management.
Analyzed and evaluated the monthly turnover of product group profits and sales performance reports of the product ranges. Controlled and managed stock level and distribution in the manner of purchasing organization. Developed and executed brand strategy to meet brand's objectives and client segment requirements.
Optimized the commercialization of the products in sales point by using pedagogical tools and training activities. Product implementation in the manner of professional merchandising. Leaded brand management process (Forecasting, pricing, product launch, brand positioning, promotional activities, market and competitor analysis). • Project Managements. Marketing Campaigns, Price Policy, Store openings, Web Site, Business to Business, IT Project (Phenix Software) and Commercial Operations.