3 AM LtdFreelance Brand Comms Director
Aug. 2014London, United KingdomFreelance Brand Comms Director
3am Limited, London (formerly In Beauty) 2014/Present
3am Ltd transforms start-up/existing brands by identifying points of difference, crafting captivating brand stories; collaborating with brand management, creatives, & influencers. Enables domination in luxury fashion/beauty sectors refreshing audience relevance , emphasising USP, driving sales via strategic brand communications, content, influencers, & PR. Foster partnerships with clients, affiliates & external suppliers leveraging a growth mind-set to deliver exceptional results, maximise exposure and drive ROI. Empower brands highlighting distinctiveness, refining messaging, & implementing effective targeted marketing strategies Notable Accomplishments
• Managed press, buyers, launch event to secure No 1 sales for perfumer Azzi Glasser's 'The Perfumers Story' at HN.
• Amplified Azzi Glasser's Kingsman fragrance, an affiliate partner of global film launch The Kingsman.
• Managed rebranding & creation of website build project for Gem-A, coordinating internal depts & external agencies. Wrote brand mission statement, brand TOV, brand, social & creative briefs ensuring cohesive brand identity.
• Achieved extensive press coverage for the launch of Arabella London swimwear. Developed & rolled out comprehensive PR plan, crafted key brand messages, & bespoke web editorial.
• Led start-up of Mx Skincare Australia from concept to launch effectively establishing the entire 10 formula brand across all touch-points.
• Compiled brand identity doc, key messaging, managed website build & editorial content for Swanky London salons Achieved seamless integration of brand identity across various platforms. Researched & brought in new beauty products. Briefed & appointed new social agency to drive engagement and customer interaction.