Prooptica - Sociedade de Optica e Representações,LdaMarketing Manager
Dec. 2007 - Dec. 2010Main responsabilities: • Creation of Prooptica's MKT as a department
• Annual MKT Plan, Annual Action Plan and Annual budget
• Public Relations area
• Corporate Image • Events and Product Management
• Corporate Campaigns, Product Campaigns and Publicity
• Webmaster (Content Management, web campaigns, newsletter)
IBS Software ServicesMarketing Manager - Iberia
Apr. 2000 - Jul. 2007April 2000 - April 2004 - Marketing Manager for Portugal
April 2004 - July 2007 - Marketing Manager for Portugal and Spain:Gaia, Lisbon, Madrid and Barcelona. • Reorganization of the units • Marketing Strategy Definition and Implementation, for all business areas of the company: software, hardware and services.
• Activities Plan Implementation accordingly the Iberian Marketing Plan: Participation in Seminars, launch of new solutions and products, Direct -Mail, Public Relations, Publicity, Internal and External Events, Promotion, etc...
• Search for new business opportunities and its qualification as prospects and potential clients. • Public Relations Manager for Portugal and Spain
• Webmaster (contents editing for Portugal and Spain).
• Internal communication • Evaluation of all team activities regarding their performance and the goals achievement based on the objectives of each Marketing action: monthly reports, annual reports ( Iberian level and International level)
Techdata, Lda. – Distribuição InformáticaMarCom
May. 1997 - Apr. 2000MarCom – Marketing and Comunication
• Marketing Plan Execution- campaigns, mailings, faxings, database
organization of al events (internal and external) promoted by the company or by its business partners ( software and hardware); seminars, education etc, • Editing and sendout of the monthly newsletter News 200 ( 24 pages)
• Public Relations Manager.
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