Juan Cabrera - Marketing Director, Asterpolaris Marketing

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Work Background

Asterpolaris MarketingOwner

Jan. 2021Montreal, Quebec, Canada• Directed the creation and execution of marketing strategies, leading to significant growth in client acquisition and retention. • Oversaw cross-functional teams, ensuring the successful rollout of marketing initiatives and achieving KPIs. • Performed comprehensive data analysis to identify market trends, refine strategies, and drive business expansion. • Implemented advanced reservation systems (SevenRooms, OpenTable, Resy, DINR) to enhance client operations.

jcabrera.studioMarketing Consultant & Designer

Jan. 2018Montreal, Canada Area

Founder InstituteStartup Mentor

Sep. 2018Montreal, Quebec, Canada• Assisted startup founders in developing MVPs and refining investor presentations. • Provided hands-on training for seamless onboarding and effective tool utilization. • Analyzed user data to uncover trends and offer actionable insights for product enhancement. • Developed detailed documentation to support design and implementation efforts. • Provided feedback and guided startups through the program, ensuring the viability of ideas to maintain a successful cohort.

Benjamin David GroupGraphic and Brand Designer

Feb. 2019 - Jan. 2020Montreal, Canada Area• Developed tailored marketing strategies for startups, boosting their brand visibility. • Created and delivered branded digital campaign assets, enhancing brand recognition and engagement. • Contributed to innovative marketing campaigns and business ideas through active participation in brainstorming sessions.

Cocktail EventsFounder

Jul. 2017 - Dec. 2018Montreal, Canada Area

Wisk SolutionsBusiness Development

Feb. 2016 - May. 2017Montreal, Canada Area• Played a pivotal role in establishing the company’s customer success framework from the ground up. • Onboarded and trained clients, offering solutions for improved inventory management in hospitality settings. • Analyzed inventory data to provide purchasing recommendations and minimize waste. • Delivered tailored training and best practices to inventory staff, enhancing operational efficiency. • Gathered and communicated client feedback to internal teams, driving continuous product and service improvements.

Wisk SolutionsUX Designer

Feb. 2016 - May. 2016Montreal, Canada AreaI oversaw the overhaul of the Wisk app by creating a new experience and bringing up to current design standards. Changes included: - Visual cues to indicate status changes in elements - Audio cues to indicate a change of screen or when successfully completing a task - Design based on iOS Human Interface Guidelines from Apple - Create intuitive user flow to reduce user error

SparkFoundersDesigner, Co-Founder

Jan. 2015 - Dec. 2015Montreal, Canada AreaUX/UI design for emerging startups who do not have the know-how or the ressource to contract a full-time team. We build everything from prototypes to fully working MVPs.

StantecService Desk Analyst

Mar. 2014 - Oct. 2015Montreal, Canada AreaProvide technical support to Stantec (formerly Dessau), LVM employees and affiliates. Provide support for Microsoft Office Suite Provide support for iOS devices Provide support for South America based users Troubleshoot network issues Troubleshoot PC issues with end users Troubleshoot CAD software issues Push and update software manually and through SCCM Identify major incidents and report to appropriate team. Create and update incidents and service requests in C2 ticketing system. Create and update documentation and processes.

UP GlobalMentor at Next Pre-Accelerator

Feb. 2015 - Jun. 2015Montreal, Canada AreaStartup NEXT powered by Google for Entrepreneurs and Techstars is the #1 Global Pre-Accelerator. It is an intensive and selective 3 hour weekly program for 2 months. Using hands-on mentorship, Startup Next helps committed early stage teams find the path to achieve product market fit.

IBMTechnical Support Representative

Aug. 2013 - Mar. 2014montreal, quebecProvide support to IBM clients. Troubleshoot outages on BNC ATM Network. Identify major incident and report to appropriate team. Create and update incidents and service requests in Maximo ticketing system. Currently providing support to National Bank of Canada ATM network.

SpottedUX Designer

Jan. 2013 - Jul. 2013MontrealCreate unique user experiences through the Spotted application. Design a simple user interface that is innovative and easy to use for any user. My role as co-founder and User Experience Designer at Spotted involved me being part of the creation of the application from the ground up as well as making decisions that balance design and business.

Solutions Informatiques INSOPro

Sep. 2012 - Jul. 2013Montreal, Canada AreaAssist customer on a one on one basis to solves issues with OS X and iOS software. Teach and provide educational material to groups of 8 to 20 people at a time on iOS and OS X. Keep an up to date knowledge base on OS X and iOS platforms. Create documentation for clients Troubleshoot and resolve issues on iOS and OS X.

Solutions Informatiques INSOAssistant Manager

Jan. 2012 - Sep. 2012Montreal, Canada AreaAssist in management of store, Support the team in achieving sales goals, ensure customer satisfaction when problems occur.