ChopValue Development Director | ASEAN
Apr. 2023 - Apr. 2024Singapore, SingaporeAt ChopValue our mission is to redefine the term WASTE to RESOURCE, one chopstick at a time. We are proud to have recycled +100 million chopsticks into state of the art quality and design products, bringing many sustainable solutions in one go: • dealing with waste, • producing locally, reducing supply chain distances and fragmentation
• working with franchise partners to create wealth in local communities As the Regional Development Director for the ASEAN region I supported the team in bringing these incredible products to clients and consumers in the region working with the network of local micro factories. Comprehensive market and category assessments supported the development of further micro factory developments, product launches, marketing and PR for the region