Marinalife, LLCVP of Marketing
Sep. 2021 - Nov. 2023Baltimore, Maryland, United StatesIn this position, I develop and execute comprehensive/growth-focused marketing strategies to drive user acquisition, engagement, and revenue growth for high-growth tech startup. Apart from this, I create and maintain professional relationships at all levels to achieve mutual organizational objectives in line with sustainable growth. My key accomplishments related to this role are as follows; • Drove the formulation and implementation of a strategic plan focused on optimizing company's pipeline and analytics, positioning it for maximum valuation and heightened appeal to potential buyers.
• Successfully led Marinalife's brand overhaul by conducting brand analysis, market research, stakeholder engagement, and website redesign resulting in realigned brand and revamped website.
• Optimized marketing efficiency/effectiveness by tracking performance, measuring ROI, and improving campaigns while leveraging data analytics and marketing automation tools.
• Established consistent and compelling brand identity across all channels and touchpoints by creating brand guidelines, messaging frameworks, and content marketing strategies.
• Developed and implemented a comprehensive marketing/sales funnel, leveraging automation technology, scoring, grading, customer journey mapping, content strategies, & lead magnets to optimize conversions/drive revenue growth.