Betsson GroupArt Lead for Digital & Motion Design
Sep. 2015 - Oct. 2017London, United Kingdom- Successfully lead, pitched & designed the Brand New Roulette Game and grew it up to 10 more games for all our 4 brands to target player segments playstyle. - Conceptualized & designed user flows for game mechanics and functionality, creating wireframe and interactive prototypes to evaluate interface & flow designs - Focused on user experience of a product from conception to launch in partnership with product managers, engineers and content strategists - Conducting UX research for the core product, researching behaviours and needs to identify critical goals and journeys for our customers - Helped to develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team. - Delegate, manage & mentor projects to our in-house designers and oversee work for our digital marketing, products & animated or Live action high budget advertisement that goes live on ITV & Channel5. - Conceptualize visions, to working with managers to marry the voice to the copy & design visuals, content websites, social media, and other marketing materials. - Collaborate with product & marketing divisions in creating plans, aligning team priorities with business objectives to deliver high-quality work & on time - Vast knowledge & constant learning with working from creative static, mobile, web, product designs to 2D/3D motion to photography & film. Implementing design thinking methodology mindset.