Usable DesignsPrincipal: UX Strategist, Business Strategist, ROI Expert,
Jan. 2012 - Mar. 2025Remote/TelecommuteServe as User Experience Consultant to provide single point accountability for all UX needs. These include diagnostics, strategy advice and the expertise to implement solutions. Clients include Xerox, Rockfish Interactive, Wells Fargo, Citigroup, FedEx, Vonage, Norfolk Southern Corporation, ACS Technologies and Industrial Medium. • UX Assessment - Construct and execute usability tests and data analysis to identify current weaknesses and problem areas and the metrics that define them
• UX Strategy- Build roadmaps outlining improved strategies and processes in line with goals including client acquisition, increased conversion percentage and reduced overhead
• Staff Supplementation- Lead project teams to implement solutions, test, build timelines, review deliverables and assess new interface options in line with industry UX standards