Requests
9Applied by 2
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Work Background
Programmatic DigitalPerformance Trader
Dec. 2022 - Oct. 2023Jakarta, Indonesia
CashbacSenior Performance Marketing
Jul. 2021 - Dec. 2022Jakarta, IndonesiaResponsible for new user acquisition & user retention, optimizing paid app campaigns in Meta & Google UAC. Lowering the cost per install by 40% by A/B testing 1st party audience and optimizing Meta's Advantage+ App campaign.
A/B test with 3rd party audience by utilizing Clevertap audience integration with Meta and maintained cost per order under $1.
Kitabisa.comDigital Marketing Specialist
Sep. 2020 - Jun. 2021Jakarta, IndonesiaManaging more than 10 campaigns a month in Meta ads.
Constantly testing new audiences every week and managed acquire 4-5 ROAS monthly
Brainstorm with content & designer teams to perform A/B tests for campaigns.
SampinganPerformance Marketing
Dec. 2018 - Jun. 2020Greater Jakarta Area, IndonesiaSampingan's first performance marketer, responsible for Meta ads, Google ads, & CRM using Clevertap.
Supporting its new reseller product. Increased weekly reseller registration by 3x by experimenting with different kinds of bundles & discounts
Maintain social media posts as well as brainstorm new content with the creative team, and came up with a video that garnered 1000+ views.
Heavily involved in office events. Always asked to be the MC and come up with game ideas. Occasionally winning office's playstation tournaments.
PT Ogspro IndonesiaDocument Controller
Nov. 2017 - Sep. 2018Bintaro, TangerangManaging documents in main office and on site for project documentation.
Site inspections for pipeline documentation.
NET MEDIATAMA TELEVISICreative
Apr. 2016 - Nov. 2017Greater Jakarta Area, IndonesiaLead 4 to 6 episodes every month.
Responsible for script writing, brainstorming content, talent/guest star searching, & team management for each episode.
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