Anola Balthazar

Director of Marketing @Foundry an IDG, Inc. Company

Sales & Marketing AlignmentDirector of MarketingMailChimpMarketing GrowthFinTechFacebookBrand AnalyticsB2BLinkedInInstagramB2B Marketing StrategyGoogle AdsHubspotSemrushMarketingTechUnited States💸 Marketing

As a passionate and committed B2B marketing professional, I have dedicated the past decade of my career to specialising in the dynamic field of technology. Throughout my journey, I have had the privilege of working with businesses at various growth stages across Europe, UK, US, and Australia, immersing myself in diverse cultures and markets. My expertise lies in strategic planning and growth, where I have excelled in global leadership positions. With a strong focus on process conceptualisation, deployment, and data-driven decision-making, I have successfully navigated companies through investment stages, rebrands, product launches, and business acquisitions. Building and leading high-performing marketing teams has been a source of pride for me, with a 100% talent retention rate. I prioritise fostering a meritocratic and purpose-driven work environment, inspiring teams to deliver exceptional results. As an accomplished B2B marketing leader, my journey has been characterised by visionary thinking, relentless adaptability to diverse markets, and an unwavering commitment to excellence. Embracing challenges with an entrepreneurial spirit, I am perpetually in pursuit of new learning opportunities to drive transformative impacts in the ever-evolving world of B2B marketing.

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Network Power<100 people

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Startup Founder

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Marketing

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United States

Work Background

FoundrySaaS-DaaS Marketing Director, EMEA

Feb. 2022 - Apr. 2023London, England, United Kingdom[ACQUIRED SELLING SIMPLIFIED GROUP] Foundry sits at the intersection of media and MarTech. Its award-winning editorial content is recognized around the world by millions of business and technology executives. The Foundry MarTech stack is comprised of ABM, marketing intelligence solutions, a B2B sales and marketing data intent platform, and consistent measurement and analytics – all powered by Foundry’s dataset and iconic tech editorial-branded sites. -Managing the EMEA launch and evolution of Foundry's trailblazing and industry leading product of integrated solutions: Intent Data, Lead Generation and Account-based Marketing Orchestration. -Developing and maintaining an understanding of Foundry’s full portfolio, serving as a go-to company expert for the EMEA field teams for how SaaS & DaaS products integrate with media and brand initiatives. -Expanding the content strategy across various channels: websites, social channels, thought leadership, GTM product launch announcements. -Collaborating with Sales Enablement on product positioning, objection handling & production of strategic collaterals in relation to the European competitive landscape. -Contributing to the GTM plan around the launch of new products by working with key marketing, product management, sales, and customer success stakeholders to ensure consistent communications & deliver globally. -Working cross-functionally with other teams to develop and implement new marketing content and updated materials for appropriate personas. -Collaborating with Foundry’s Marketing Operations and ‘Centres of Excellence’ teams to execute campaigns at scale across the EMEA region as well as support local marketing efforts including local campaigns and marketing events. -Developing marketing campaign measurement criteria from awareness and consideration through sales opportunity 'create' and 'close' - report and optimise against these at a local and regional levels. -Building strong relationships with local market leaders.

Selling SimplifiedDirector of Marketing, US & EMEA

Jun. 2021 - Oct. 2022London, England, United Kingdom[ACQUIRED BY FOUNDRY] Selling Simplified Group (SSG) provides innovative, intelligent, and compliant solutions to identifying, analysing, and capturing B2B demand backed by enriched, intent-based 1st-party data—with a core mission of helping marketers make more meaningful B2B connections. Core offerings: Content Syndication, Lead Gen, and Data-driven Programmatic Advertising. Acquired by Foundry (formerly IDG) in Feb 2022, SSG offers unprecedented technology and authentic 1st-party-data. Initially hired as Director of Marketing EMEA, I got promoted 6 months into my role to also head up the US business. -Hiring, managing, and leading a high-performing team of marketers. -Building and managing the pipeline by deploying campaigns addressing different markets and industries (Tech, Fin Services, Advertising etc.) using a variety of marketing channels (Demand Gen, PPC, Programmatic Ads, SEO, Content Syndication, Events, Social media, PR et.). -Establishing comprehensive structure and processes to facilitate Sales & Marketing alignment to drive Net-New revenue. -Establishing and activating list of key Enterprise accounts through ABM programs. -Collaborating extensively with Sales, SDR and Customer Success teams to create processes and ensure successful conversion and retention rates at all stages of the funnel. -Managing quarterly reports across US & EMEA from lead volume, MQL, SQL all the way down to net new revenue. -Proactively liaising with Product team to improve internal tools, processes and enable better access to analytics, key trends, and data insights. -Collaborating very closely with the APAC team to ensure consistency across our efforts, marketing messages and global revenue goal. -Defining and building the brand equity through robust content strategies. -Dedicating bespoke time to each of my direct reports to work with them on their personal development, coach them, identify their strengths, and ultimately ensure their happiness amongst the team.

Selling SimplifiedDirector of Marketing, EMEA

Nov. 2020 - Jun. 2021

MYOBMarketing Campaign Manager

Jun. 2019 - Dec. 2019Melbourne, AustraliaMYOB is Australia’s No.1 acccounting software. They provide tax, accounting and other business services software to small and medium businesses. This multinational FinTech corporation counts 1,600 employees and generated AUD $445.2 million in revenue in 2019. As a Campaign Specialist, my role was to enable the MYOB Client Marketing department to achieve revenue, retention and utilisation targets by developing and implementing comprehensive customer journeys. Key responsibilities: o Developing a program in SFMC to drive utilisation of Single Touch Payroll - the new digital tax and superannuation reporting system rolled out nationally by the Australian Taxation Office. o Implementing comprehensive Marketing campaigns to demystify this new tax reporting process and facilitate adoption amongst existing customers. o Driving development of alternative communications delivery in-product, web, SMS, SEO/SEM, Partner channels, social etc... o Developing and maintaining effective relationships with key stakeholders and work collaboratively with the internal delivery teams and internal creative agency. o Conducting assessment of campaigns, related systems and process effectiveness to identify and prioritise improvement opportunities.

Loc8Marketing Manager

Jul. 2017 - Mar. 2019Melbourne, AustraliaLoc8 is a software solution for small and large businesses with Field Service, Asset Management and Maintenance requirements. Founded in 2011 and growing exponentially since, the company entered the small business space back in 2016 to achieve growth, by offering a free for life edition to small service business owners, tradespeople and contractors. As a result, Loc8 decided to open its first ever Marketing department to help achieve this growth objective. Key responsibilities: • Setting the Marketing department: creation of an intuitive folder structure, creation of monthly and quarterly reports, development of the internal and external communications strategies, creation of internal marketing material etc. • Defining Marketing budget and setting objectives. • Conducting market research and competitive analysis. • Creating, implementing and monitoring Marketing campaigns. • Managing Google, Facebook and other social media paid and organic campaigns. • Reporting and liaising directly with the Managing Director and Director of Growth. • Hiring, managing and liaising with third-party agencies (Digital, PR, Programmatic Advertising, written and video Content). • Expanding the Marketing team in-house: hiring and managing full-time Web Developer / Designer. • Managing the business’s brand identity/image: elaboration and deployment of a 4-months re-branding project including the creation of a new website and logo. • Operating and planning based on data: using platforms such as Google Analytics, SEMrush, Intercom, Segment, MailChimp etc… to ensure brand consistency and campaigns success.

Loc8Marketing Coordinator

Mar. 2016 - Jul. 2017Région de Melbourne, Australie

Red AgencyPR & Communications Specialist

Dec. 2015 - Mar. 2016Région de Melbourne, AustraliePart of the Havas PR global network of 1,300+ PR practitioners, Red Agency creates and nurtures PR campaigns for many well-known household brands, as well as non-for-profit organisations and government departments. KEY RESPONSIBILITIES: • Writing of press releases specific to the clients needs and their products/events. • Developing precise and relevant media lists for different events. • Developing media pitches and analysing the impact of the PR campaigns. • Participating in strategic brainstorming sessions with the team executives.

GROUPE SOSCommunications & Partnership Specialist

May. 2014 - May. 2015Région de Montreuil, FranceWith its 12,000 employees and 350 structures, GROUPE SOS is one of Europe’s foremost social and societal undertakings. For 30 years now, GROUPE SOS has been putting economic efficiency at the service of the interests of the general public. In so doing, it provides responses to the issues of today’s society by developing innovative solutions in its five main fields of activity. Basing its actions on the fight against different forms of social exclusion, GROUPE SOS has diversified its activities over the years and is able today to provide solutions for people at all levels in society, and especially those with few or no resources. Acceptance of differences, respect for the individual, protecting the planet ... The GROUPE SOS applies these values on a daily base through its various and varied activities and also spreads them through its media activities composed of Respect Magazine, UP le mag and RAJE radio. "UPSTREAM" AND "DOWNSTREAM” COMMUNICATION: •Updating sales materials (media kits, brochures of presentation of each new edition, newsletters to advertisers). •Updating communication tools for each magazine release (brochures, newsletters, introductive mailing for partners and readers). •Press relations (writing of press releases, production of press books, contacting journalists, monitoring media trends). MONITORING AND IMPLEMENTATION OF PARTNERSHIP: •Search for Partners. •Driving Negotiations. •Configuring and monitoring the partnerships. COMMUNICATIONS STRATEGY: • Contributing to the establishment of the annual communications strategy. • Event organization such as the 10 year anniversary of "Respect mag", one of the group's magazines.

kingcomPR & Event Specialist

Sep. 2013 - Feb. 2014Région de Paris, FranceOperating for 23 years, this communication agency is specialized in relational communication brands. Internship as a press relations and events assistant for a period of 6 months. Playboy and the Trophée Andros were two clients I worked for. PLAYBOY: The famous American man magazine decided to launch its first collection spring summer 2014 underwear for men and women. • Organization and participation to the launch party of their new underwear collection. • Creation of the contacts database. • Following up the press relations post event. --------------------------------------------------- TROPHÉE ANDROS: The “Trophée Andros“ is a series of automobile and motorcycle ice racing events that take place every winter dating back to 1990. It is essentially a French championship. This race is very unique in the sense that firstly it is conducted entirely on ice and secondly, all automobiles in competition are run electronically. • Participation to client meetings. • Participation to the organization of the opening party. • Organization and participation to the press trip at Val Thorens for 3 days. • Following up of the press relations post event. • Production of the final press book.

Chupa pressePress Officer Assistant

May. 2013 - Jun. 2013Région de Paris, FranceChupa Press is a small press office, established in 2008 by the communication director of Marie-Claire Group. KEY RESPONSIBILITIES: • Creation of contacts database. • Research of potential partnerships. • Production of several press books. • Phone follow-up with the journalists. • Participation to press conferences. • Participation In an event called "Brunch Bazar" (Annual appointment, typically Parisian for all ages where several business areas intersect.)