Anina Black - Senior Graphic Designer , Art Director, Brand Designer, Anina Black

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Work Background

BVGroupSenior Creative Designer

Sep. 2020Gibraltar, GibraltarDeveloping and executing fresh brand concepts and game designs for both external Gaming Providers and in-house projects. Primarily concentrating on marketing and creative output within the realms of Casino and Sports. Currently engaged with three casino brands, promoting both new game launches and existing ones. Using Figma, Creative Suite and Mid-journey to design games, produce digital banners, manipulate photos, and edit Social Media Videos. Keeping up to date with tech developments and news.

William & Son LondonBrand Manager and Designer

Jan. 2020 - Jul. 2020United Kingdom, LondonOverseeing the digital overhaul of the W&S store into a comprehensive interactive platform situated in Mayfair. Supervising and photographing the 360 Photography Studio for all product lines. Providing consultation and design expertise for web pages. Collaborating closely with the CEO, PR, Marketing, and E-commerce team. Offering consultation for the Sky ad-smart advertisement campaign via an external agency, resulting in a significant return on investment (ROI) and a noteworthy increase in both in-store visits and conversion rates. Additionally, responsible for designing print advertisements and magazine press materials, including social media photography and advertorials. Capturing images through Matterport 360 interactive 3D virtual tours, incorporating interactive hotspots. Crafting Look Books for both existing and new product ranges, which generated product placement in digital and tangible stores. Creating iconography and buttons for the digital overhaul.

Nash Bond LtdGraphic Designer

Feb. 2018 - Jan. 2020United Kingdom, LondonAs the Sole Graphic Designer at Nash Bond (Now Savills), a London-based expert in luxury retail properties and new developments, I collaborated closely with company directors to enhance the brand positioning. Spearheaded a successful rebranding initiative, infusing it with innovative vision, and crafted fresh marketing materials for both print and digital platforms. Leading the design of winning pitch presentations, brochures, and conducting on-location property photography, resulting in an impressive 95% success rate. Formulating comprehensive Brand Guidelines and enhancing the brand identity through new stationary, shop window graphics, logos, invitations, and a global array of collateral. This encompassed cohesive visual communication aligned with the company ethos across all touchpoints. Designed a prototype for the Global Retail Group microsite, ensuring a seamless user experience (UI Design) optimized for mobile devices using Figma. My tenure at Nash Bond underscored my ability to merge creative vision with strategic thinking, contributing significantly to the company’s success by creating impactful design solutions and fostering a cohesive brand identity across various mediums.

SAGE PublishingGraphic & Motion Designer

Nov. 2017 - Dec. 2017

ATM ArtistsGraphic Designer

Aug. 2017 - Sep. 2017London

Anina BlackDesign Consultant & Art Direction

Jun. 2017United Kingdom, Londonwww.aninablack.com Art Director | Brand Designer | Graphic Designer | Photographer I generate measurable results through the cultivation of robust and reliable client relationships. Collaborating with renowned brands, I contribute to their marketing strategies, enhance their online visibility, boost sales and conversion rates, and refine existing brand identities and presence. Additionally, I specialize in capturing PR content through photography and crafting captivating visuals. My expertise spans across a broad spectrum of services, which include: • Luxury Industries and Lifestyle Visual Content • Branding Design and Re-branding • Social Media Motion Design Advertising • Presentations and Pitches • Print Materials, Marketing Materials • Photography

Wowcher DMGmedia groupGraphic Designer

Feb. 2015 - Jun. 2017United Kingdom, LondonCollaborating with a diverse array of external brands ranging from Luxury, Beauty, Outdoors and Travel. Crafting impactful E-commerce advertising creatives that significantly boosted sales and elevated brand positioning. Responsibilities included studio photography, print and digital advertising, marketing design, blogging, social media design, infographics, and conducting UX research.