Andy Murphy - Fractional Product Manager,

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Work Background

FreelanceFractional Product Manager

Sep. 2024United StatesI help startups and small businesses achieve product success through fractional Product Management services tailored to their unique needs. With over a decade of experience, I specialize in strategic roadmap development, user feedback analysis, backlog organization, and resource planning. My goal is to bring clarity and focus to product development, offering high-impact guidance without the commitment of a full-time hire. Let’s build smarter, faster, and more efficiently—turning your product vision into actionable results.

MobileMustHave.comHead Of Marketing & E-Commerce

Jan. 2023United StatesKey Responsibilities: Platform Leadership: * Shopify Plus, Shopify Apps, custom-developed apps, and CMS System Admin, leveraging analytical skills and data-driven decision-making to optimize user experience (UX) and product vision. * APIs and Middleware Management, seamless integration and strategic thinking in system functionalities. Cross-functional Team Leadership: * Managed a diverse team of internal and external developers, fostering cross-functional team leadership to create holistic digital solutions. * Created and executed the digital experience vision, overseeing UX and site theme design to enhance product user experience. Data-driven Decision Making: * Led campaigns with a focus on strategic planning and execution, incorporating usage analysis and A/B testing for landing pages, email marketing, social ads, and images. * Managed paid ad creative and spend, aligning with product launches and strategic marketing objectives. Highlights: Strategic Thinking & Systems Management: * Full system migration to Shopify Plus, integrating digital storefront, payment portal, membership automation, and a custom Shopify subscription app, demonstrating strategic thinking and analytical skills. * Implemented FreshDesk CMS, automating customer service, support, and internal operations, ensuring product management excellence through effective communication and system management consistency. Marketing & User Experience: * Executed over 40 marketing campaigns, including new product releases, sales campaigns, promos, and holiday specials, using data-driven decision-making for campaign strategy and execution. * Produced hundreds of videos (how-to, announcements, lifestyle, etc.) and served as the lead photographer for product images, enhancing the product's user experience and engagement through high-quality visual content. * Oversaw ad spend, email marketing, and social media, applying analytical skills to optimize campaign.

MobileMustHave.comHead Of Digital

Sep. 2019 - Jan. 2023United States

ServicePowerProduct Owner

Mar. 2017 - Apr. 2021Mclean, VirginiaKey Responsibilities: * Spearheaded product spec/MVP development and roadmap creation, embodying product management excellence. Applied analytical skills to refine product vision and ensure alignment with market needs. * Directed resource management, balancing internal and external teams, to foster innovation and efficiency. Led UX/UI design initiatives, prioritizing user experience (UX) to enhance product appeal. * Championed cross-functional team leadership and multi-team coordination, ensuring seamless collaboration and execution. Demonstrated strategic thinking in executive communication, facilitating clear and impactful discussions with stakeholders. * Oversaw data collection and strategy planning, employing data-driven decision-making to guide product direction and optimize usage analysis. Key Highlights: * Innovated a new software solution targeting an underserved segment in the Field Service Management (FSM) market, combining existing backend tools with new frontend designs. This strategic initiative improved user experience and significantly increased revenue. * Developed an MVP and established a multi-year product roadmap, showcasing strategic thinking and product management expertise. Managed a blend of internal development resources and external partners to expedite product development and launch. * Led the creation of a customer-facing middleware layer, simplifying API integration across ServicePower programs. This foundational work not only enhanced product integrations but also laid the groundwork for subsequent app development, demonstrating leadership in cross-functional team coordination and analytical skills.

FieldAwareDirector of Product

Feb. 2015 - Dec. 2016Plano, TXKey Responsibilities: * Orchestrated cross-team communication to align strategy, feature development, and release coordination, ensuring seamless execution across all phases of product management. * Engaged in high-level meetings, reporting directly to the board of directors on targets and strategic initiatives to achieve VC-level growth, demonstrating adeptness in strategic thinking and executive communication. * Owned the end-to-end strategy and execution of software features, leveraging user feedback and internal reporting to prioritize development, ensuring data-driven decision-making, and optimizing product output. * Led collaboration across five internal teams and multiple external partners to deliver comprehensive solutions and integrations, showcasing cross-functional team leadership and a commitment to user experience (UX). * Facilitated global coordination, working across London, Dallas, and Sydney, to share knowledge and drive growth, highlighting my commitment to communication and strategic planning. * Played a pivotal role in feature design, direction, and vision, with my team handling spec, design, and testing in tandem with development, emphasizing product vision and user experience focus. * Conducted strategic planning for feature and resource allocation, reviewing feature adoption, support requests, and marketing efforts to ensure successful rollouts, underscoring analytical skills and usage analysis. Key Highlights: * Led the creation of an intelligent crew availability feature, revolutionizing scheduling across multiple jobs and enhancing workforce management capabilities. * Designed and executed primary integrations with ERP, CRM, and accounting systems, significantly expanding FieldAware's ecosystem and interoperability. * Oversaw the launch of over 10 major updates across web and mobile apps and APIs, driving product innovation and ensuring a cohesive user experience. * Transitioned from reporting to the board of directors to the first CEO.

FieldAwareSenior Sales Engineer

Aug. 2012 - Feb. 2015Plano, TXKey Responsibilities: * Spearheaded the creation of customized environments in the software, showcasing operational workflows for prospective clients, highlighting my strong communication skills and deep understanding of user experience (UX). * Emerged as the leading expert in the software's functions and features, employing analytical skills to understand and convey complex product capabilities to enterprise customers. * Collaborated closely with enterprise clients to develop comprehensive solutions, integrating FieldAware's software with external systems, demonstrating adept cross-functional team leadership and strategic thinking. * Consistently exceeded sales quotas and close rates with large to medium-sized businesses, leveraging data-driven decision-making and a keen insight into customer needs and usage analysis. * Worked in tandem with the product management team to scope and develop features requested by our largest clients. Acted as the primary liaison for communication between clients and internal teams, ensuring clear, effective oral and written communication and aligning product vision with customer expectations. Key Achievements: * Played a pivotal role in securing and expanding key enterprise accounts, directly contributing to FieldAware's growth and market position. * Instrumental in driving product enhancements based on client feedback, leading to significant improvements in product functionality and user satisfaction. * Enhanced the sales process by developing a deep understanding of customer needs, resulting in a more targeted and successful sales strategy.

Minol USARegional Service Manager

Mar. 2012 - Aug. 2012Addison, TXI coordinated work performed by Minol's Field Service team as they worked jobs across the united states. Everything from shipping required parts for neighborhood overhauls, to new construction meter installation, and troubleshooting meter mishaps. All meters were "smart meters" and connected to main different kind of computer systems. These systems all required different access points and were far from user friendly to operate. I also coordinated website remodeling, company transportation, and backfilled for facility management.

Minol USAMailing Logistics Manager

Dec. 2009 - Mar. 2012Addison, TexasAt Minol USA I created and development a state of the art printing and mailing facility. Printing about a third of Minols monthly statements in house, about 150,000 statements were sent out of the facility every month. This new printing facility was mostly created in joint efforts with Pitney Bowes using the latest laser jet technology. This new system also allowed for all statements mailed out of Minol to be barcoded tracked and mailed at bulk pricing. Over the first year it saved a third in postage and the savings would be expediental as Minols production grew. This project was so successful it allowed for a double in production with no additional resources. It also reduces mailing costs to USPS by a third. With tons of side projects from helping marketing schedule tradeshow logistics, mailing special notices, and coordination most company wide events over the web and live streams.

Minol USAResident Relations Specialist

Jul. 2009 - Dec. 2009Addison, TXPromoted internally to take over the mail room and its responsibilities Results: Within the first year of holding position, the mail room got a full upgrade in mailing machines, and management software. Cut operating cost dreamily, while adding new features for clients and reliability. Increases monthly volume from 45K pages a month to upwards of 100K. Proposed a plan to bring all printing in-house increasing monthly volume to 250K while lowering the overhead expense. Kept and above average rating for attitude and hard work from my boss and co-workers every year.

U-Haul CorpCustomer Serves Representative

May. 2008 - Aug. 2009Plano, TXStarting as a basic CSR for U-Haul in North Plano, I was able to run the store and all management parts. Results: Responsible for opening/closing store duties. One of two Hitch install specialists. Performed minor maintenance on the U-Haul fleet to keep it operational. Could run and manager storage facility and keep it up to code. I was asked to become an Assistant Manager in Prosper. Would run a larger storage unit and be Full Time.