Pura Wellness SpaOwner & Managing Partner
Feb. 2014 - Dec. 2016Columbia, SC"Challenging the concept of traditional medical and day spas, Pura offers an integrative, individualized approach for each client that focuses on mental wellness, physical health, aggressive prevention and correction of the signs of aging." -Again struck out as entrepreneur searching for new challenge in a new industry. Performed detailed market research to find gap in geographical segment of local market with need for luxury spa services and consumer demographics to support viability of business. -Developed business' brand, value proposition and marketing strategy and collateral while also creating startup's strategic business plan. Acquired financing from local bank for startup initiatives such as purchase and construction of real estate, spa equipment, supplies and working capital. Had operational oversight of all aspects of startup process from contractor management to initial marketing campaign and business launch. -Generated first year revenue of $500k+ through personal day-to-day general management of business and continuous focus and refinement of external and internal marketing campaigns. Continuously refined process and systems and managed marketing campaign to ensure increased top and bottom line growth. -Grew business from a cold startup to become Columbia, SC's premier medical spa in just over a year, being recognized in numerous local publications as "Best Spa" winner, generating just under $900k/year in revenue for 2015 while growing client base to ~800 customers taking part in treatments from therapeutic massage to facial services, laser therapy, injectable and dermal fillers, and even float therapy. -Increased increased revenue and profit margins through refinement of marketing strategy through heavy use of internet and social media analytics, internal process and improvement and relentless commitment to quality patient care and customer service. -**Sold Pura Wellness Spa to private buyer in 2016 after achieving total yearly revenue of $1.1m+.