Andreea Marcu - Head of Marketing and Communications, Large technology company

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Work Background

AROBS GroupHead Of Marketing and Communication

May. 2018Cluj County, RomaniaCoordinated multiple Brands, multi-country strategic marketing activities in Romania, the UK, the Netherlands, Germany, Hungary, Moldova, and Poland. Successful companies rebranding projects Coordinated Investor Relations, Public Company documents and procedures, and media coverage International and national PR Building the Environmental, social, and governance (ESG) standards implementation and reporting Marketing Strategy development and budgeting Coordinated team of 15+ specialists. Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement. Analyzed ratings and features of competitors to evaluate the effectiveness of marketing strategies. Increased market awareness and penetration through the development of creative collateral. Utilized detailed market research, specific population demographics, and lifestyle data to identify product target markets. Identified low-cost opportunities to increase visibility and drive traffic. Produced media kits to showcase key marketing analytics and demographics for sales presentations Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions. Developed and implemented a B2B marketing strategy and overall communication plans to produce long-term partners. Developed strategies to incorporate PR and media to further enhance the brand and build market share. Oversaw account budgets, internal billings, and monthly P&L to achieve financial goals. Negotiated advertising and commercial sponsorship contracts. Championing Performance Marketing and optimization Analyzed market data to inform strategic decisions. Evaluated program effectiveness to determine ROI. Produced internal communications. Supported AROBS plans through the development and implementation of internal and external communication strategies.

Universitatea „Babeș-Bolyai” din Cluj-NapocaMentor in Marketing

Apr. 2020 - Jan. 2021Cluj-Napoca Metropolitan AreaProven ability to develop and implement creative solutions to complex problems. Coordinated four post-doctoral alumni, specializing in Sociology, Psychology, and Communication, in order to develop skills for developing consultancy businesses Served as a role model for mentees by demonstrating strong values and ethical standards. Exercised leadership capabilities by successfully motivating and inspiring others. Used strong analytical and problem-solving skills to develop effective solutions for challenging situations. Participated in team projects, demonstrating an ability to work collaboratively and effectively. Acted as a team leader in group projects, delegating tasks and providing feedback.

Europe Direct Transilvania de NordEurope Direct Centre Project Manager

Jan. 2015 - May. 2018Cluj County, RomaniaStrategy creation and implementation of campaigns: online and offline Network building and connecting European communities Over 25 events organized yearly Gathered and organized materials to support operations. Participated in workshops and in-service meetings to enhance personal growth and professional development. Continually maintained and improved the European Commission's reputation and positive image in the region. Oversaw preparation of marketing copy, images, videos, emails, and other collateral. Wrote and distributed press releases to increase visibility. Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

North-West Regional Development AgencyRegional Coordinator of Communication

May. 2002 - May. 2018Cluj-NapocaRegional Operational Programme (ROP) 2014-2020 communication activities: online and offline campaigns Project manager for #investEU in Northern Transylvania project on European Fund for Strategic European Investments communication Coordinator communication regarding the Regional Operational Programme (ROP) 2007-2013 online and offline campaigns Over 100 events organized yearly Member of the National Steering Committees for European Regional Operational Programme Communication Coordination Exercised leadership capabilities by successfully motivating and inspiring others. Coordinating teams of over 10 persons. Developed strong organizational and communication skills through coursework and volunteer activities. Employed strong analytical and problem-solving skills to develop effective solutions for challenging situations.

IRCETT SAGeneral Manager

Mar. 2015 - Jul. 2017Cluj-NapocaIn charge of financial management, shareholders communication, legal coordination, and monetizing assets Assets monetized - 75% Managed budget implementations, employee evaluations, and contract details. Developed and implemented strategies to increase sales and profitability. Formulated policies and procedures to streamline operations. Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service. Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.

Adevărul de ClujReporter

Oct. 1996 - Apr. 2001Cluj-NapocaElaborating on news, commentaries, editorials, interviews Over 100 texts published yearly Wrote and submitted accurate, engaging, and fact-checked stories. Attended press conferences, court hearings, and special events to stay conversant with current news. Adhered to ethical and legal standards to maintain credibility and trust with audiences. Edited stories for accuracy and clarity. Investigated important community issues and put together well-received reports. Built strong relationships with sources to gain access to exclusive information. Captured and edited audio, video, and photographs to provide multimedia content to enhance stories. Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.