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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✔️100%
IT
Geos
🇲🇾100%
Malaysia
Work Background
AtomeCreative Lead
Apr. 2022 - Jul. 2024Atome is a financial gateway for multinational brands for easy payment. I’m involved with content creation with brands that come on board with Atome such as Sephora, Sulwahsoo, 6ixty8ight, Ray-Ban & many more.
As a Creative Lead, I oversee the full design process, creating user-centered solutions that balance aesthetics and functionality. Specializing in UI/UX design, I craft intuitive interfaces and seamless experiences while collaborating with cross-functional teams to align design with business goals. I conduct research, develop prototypes, and iterate based on feedback to optimize performance. Additionally, I manage and evolve design systems to ensure consistency across products, integrating innovation and usability to deliver impactful digital experiences that drive user engagement and business value.
UI/UX Expertise
Designed intuitive interfaces and prototypes in Figma.
Brand Consistency
Maintained cohesive design systems across platforms.
Collaborative Execution
Partnered with cross-functional teams to align designs with business goals.
Innovation
Integrated research and feedback to optimize user engagement.
Self-employedFreelance Creative Brand Strategist
Oct. 2020I help clients shape their creative direction, build cohesive brand identities, and ensure quality across all creative outputs. Collaborating with founders and leadership, I guide branding strategies, oversee website development, and align visuals with business goals. I structure and mentor marketing teams, streamline creative workflows, and deliver impactful designs. By integrating market insights and innovative approaches, I enable businesses to stand out, engage audiences, and build long-term brand value.
Creative Strategy
Develop visionary branding, marketing plans, and cohesive identities.
Website Development
Oversee impactful design and UI/UX strategies.
Team Leadership
Mentor teams, optimize workflows, and ensure quality outputs.
Market Insights
Use trend analysis to deliver innovative solutions.
Project Management
Deliver projects on time and within budget.
Love, BonitoSr. Graphic Designer
Jan. 2020 - Mar. 2022As a Senior Graphic Designer at Love, Bonito, I led a design team, overseeing campaign visuals, marketing materials, and brand assets. I ensured design consistency across all channels, collaborated with cross-functional teams, and maintained the brand’s aesthetic. Through mentorship, process optimization, and high-quality creative solutions, I contributed to impactful campaigns that elevated the brand’s presence in a fast-paced, fashion-driven environment.
Campaign Leadership
Directed visuals for seasonal campaigns and product launches.
Team Mentorship
Guided designers to deliver brand-aligned, high-quality work.
Strategic Collaboration
Worked with marketing and e-commerce teams to craft impactful visuals.
Process Optimization
Streamlined workflows for enhanced efficiency.
Neubodi Jr. Graphic Designer
Aug. 2018 - Jan. 2020As a Junior Graphic Designer, I delivered impactful designs across digital and print platforms, managing marketing materials, product photography, videography, and visual merchandising to support retail operations.
Creative Design
Produced impactful marketing assets, banners, and social graphics.
Photography & Videography
Directed product shoots and created campaign visuals.
Visual Merchandising
Designed in-store displays to enhance customer experience.
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